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$45 USD / hour
Flag of AUSTRALIA
north sydney, australia
$45 USD / hour
It's currently 1:41 PM here
Joined May 20, 2020
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Lucy W.

@lweiwork

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$45 USD / hour
Flag of AUSTRALIA
north sydney, australia
$45 USD / hour
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Digital marketing specialist

I am a dedicated strategic leader/ digital marketing manager who excels at leading digital strategy development and driving product innovation. I am passionate to create a career that utilises my quantitative ability, analytical thinking, google search and display marketing product knowledge and client-facing skills. I am stimulated by the challenge of applying these skills to efficiently solve problems for partners and help build long-term business relationships and uncover the business opportunities for our partners.

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Experience

Digital Marketing manager

Sabre
Apr 2019 - Present
- Identify opportunity and pitch clients to grow digital experience - work closely with cross-functional counterparts to ensure cohesion and scalability for campaign messaging and product launches -Provide consultation to understand clients’ businesses, target markets, needs and objectives and then recommend digital marketing solution to grow direct bookings -Host monthly workshop and provide scalable support service to support business upselling

Digital Marketing Manager

Dentsu
Aug 2017 - Apr 2019 (1 year, 8 months)
- Managed Dentsu Network advertising account structures, made recommendation in respect with data ownership; - Made budget recommendation in regards to media ad spend across search and display advertising; -Supervised campaign managers in regards to display and search campaign setup; - Supported the integration of 3rd party technology partners including Google Analytics and Adobe

Product Specialist

Google
Mar 2008 - Aug 2017 (9 years, 5 months)
- Product commercialization - Communication planning - ran internal and external training - Developed Go-to-market strategies - Optimized accounts and ran publisher/advertiser tuning

Education

Master

University of New South Wales, Australia 2000 - 2002
(2 years)

Qualifications

Google Adwords certificate

Google
2016
Google Search and Google display advertising professional

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