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Flag of SOUTH AFRICA
It's currently 11:40 AM here
Joined January 29, 2014
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malikes09

@malikes09

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Marketing and copywriting specialist with both professional and freelance experience.

I am an enthusiastic and passionate Academic Writing Writer and Articles Content Writer. I have worked in the areas of Academic Writing, Articles and Copywriting for many years with many companies and am looking to expand my reach to new employers. I also have great skills and knowledge in Market Research and Marketing. My work is of the highest quality and whether working individually or as part of a team, I will always do my best. I am ready to be hired by you today.

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Portfolio

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Experience

Marketing Specialist

Rectron
Oct 2013 - Present
Plan and execute internal and external events in conjunction with the Marketing department Generating ideas for marketing activities Plan and manage all B2B, B2C and internal campaigns including all TTL activities and advertising Manage and liaise with creative and advertising agencies to ensure the successful implementation of all campaigns Complete ongoing product training courses to maintain product knowledge Design and manage online campaigns including SEO, paid advertising and social media initiatives Communicate Marketing activities and campaigns to all resellers and branches nationally Complete weekly and monthly reports Compile and manage overall and specific campaign and marketing budgets Work with internal Marketing team on all campaigns and artwork designs Design and manage internal and external incentive campaigns Provide regular updates to the channel on internal and supplier developments Design and roll out Point of Sale material in line with supplier and/or campaign requirements Create training and presentation material for events Manage all marketing claims in accordance with guidelines and given deadlines Assist with operational tasks where required Assist with client queries where required

Marketing Specialist

Altech Autopage
Jun 2011 - Sep 2013 (2 years, 3 months)
Assistance with product costing and positioning based on past performance and market trends Stock forecasting in the Retail Channel Involvement with field marketing teams End to end campaign management of BTL Retail campaigns as well as ATL and TTL campaign executions Management of online and digital campaign elements National communications on any company and partner activity Development and execution of tactical and strategic marketing plans Resolution of client and/or Franchisee issues Liaison with Marketing and creative agencies on all marketing elements Conceptualization and implementation of Marketing POS and Collateral for Retail channel Development and management of marketing budgets on national and regional levels Market and industry research Campaign planning, implementation, monitoring and reporting Weekly and monthly sales tracking based on campaign activity Weekly and monthly competitor reports analyses incorporating recommendations Ongoing engagements and relationship management with networks and manufacturers (e.g. Vodacom, MTN, Cell C, Samsung, BlackBerry, Nokia etc.) Conceptualization of turnaround strategies, marketing campaigns and promotions Assist with sales projections for procurement, monitor and track channel stock movements Collate post-campaign feedback from inside sales and support teams for campaign optimization and product pricing or feature development Management of marketing and campaign budgets nationally Development and management of online and social media campaigns Copywriting of all business communications, articles, customer communications

Strategic / Research Consultant

Exp Agency
Jun 2008 - Mar 2011 (2 years, 9 months)
Strategic and creative planning for new and existing clients based on research conducted Market Research on current trends and case studies- Warc, Eighty Twenty, News articles, etc. Understanding of data analysis based on client statistics and sources statistics Copywriting of questionnaires and surveys including focus groups set up and management Design and management of data capturing methods using live, online software Client liaison and relationship building Weekly and monthly reports industry developments Management of Social Media aspect of the company and that of clients’ projects Preparation of pitch documents for potential clients Preparation and presentation of strategy and report documents for clients Monitoring client competitor activities Briefing of Activation and Sponsorship teams on new projects Management of online presence for campaigns and events and company in general Management of company online presence Client industry involvement- Financial, ICT and FMCG

Education

BA Psychology (Honours)

University of South Africa/Universiteit van Suid-Afrika, South Africa 2009
(Less than a year)

BComm (Marketing Management)

University of South Africa/Universiteit van Suid-Afrika, South Africa 2004 - 2006
(2 years)

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