Skills & Responsibilities:
Handling Search Engine Optimization.
Strong understanding of Search Engine Optimization (SEO) process.
Planning and implementing SEO strategies.
Hands-on Experience in Google tag manager, Google Search Console and Google
Analytics.
Perform On page and off page activities to boost page rankings.
Identifying and building quality links for various web properties using white hat SEO
practices.
Working with the technical team to execute website optimization measures.
Qualifying Inquiries and leads (Marketing Qualified leads).
Knowledge of Advance SEO (Understanding of structured data and rich snippets)
In-depth experience with website analytics tools (e.g., Google Analytics, Google tag
manager)
Experience working with popular keyword tools like Google Keyword Planner and
keyword everywhere
Knowledge of ranking factors and search engine algorithms.
Have sound knowledge on Off Page (Link Building) and Blog Posting
Collaborate with internal teams to create web landing pages and optimize user
experience to continuously generate visitor conversions.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly
implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content
programming.
Recommend changes to website architecture, content, linking and other factors to
improve SEO positions for target keywords.
The ability to create comprehensive weekly and monthly marketing reports ( E.g.
Reports on Ranking, Traffic and other SEO Aspect.)
Having WordPress admin knowledge.
Reviewing & analyzing client websites for detailed SEO check
Identifying relevant & traffic driving keywords & building keyword strategy
Detailed competition analysis
On-Page and Off-Page Activities
Preparing Weekly and monthly website performance report to the Client.
Monitoring website traffic through Google Analytics
Knowledge in identifying powerful and profitable keywords
Expert in using tools like Google Analytics, Webmasters, Screaming frog, SEMrush.
SEO Updates Knowledge
Schema Code Generation
Robots.txt Creation
Sitemap generation
Promotional activity through Quora Discussions
Site Analyses
Meta tag optimizations
ALT Tag Optimization
URL Mapping
Header Tag Optimization