Sofia B.

I consider myself a self-taught, persistent, and analytical person. Currently, I work as a Performance Analyst, optimizing the overall performance of Google Ads or META campaigns in line with the established marketing strategy. Additionally, I provide consulting services to startups or companies with the aim of identifying existing issues in advertising accounts and providing recommendations or suggestions to improve objectives, results, and key metrics, such as maximizing return on investment. My approach is based on data analysis to understand and foster the generation of measurable results, driving growth and success in the e-commerce field. I am constantly learning, primarily through hands-on experience with different types of clients, mostly in the B2C sector.