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Chief Marketing OfficerJul 2017
As one of the founding partners of this innovative computer technology company, I oversee all marketing strategy and branding efforts.
CEO + Chief Strategy OfficerOct 2016
I serve as the agency's lead planner, social anthropologist, futurist, and brand strategist. Clients: Fairmont Hotels and Resorts, Seacoast Bank, Joon, Cliff House Maine, About Face And Body, Heirloom Amish Furniture, Bella Collina, and Nubuware.
Producer & HostJun 2016
Wagner Live is a podcast and live streaming show that takes an honest and provocative look into the world of business and marketing through the lens of a global marketing and advertising agency, Wagner Agency. Each episode provides a commentary on what's trending in business and marketing along with visits from surprise guests. The show is recorded weekly as a live video stream every Wednesday evening at 8:00pm ET / 5:00pm PT.
Vice President of Strategy and InsightsDec 2013 - Sep 2016 (2 years)
Clients: SeaWorld Parks & Entertainment, Fantastic Sams, runDisney, Orlando Health, Member One Federal Credit Union, Trustco Bank, Greystar, Orlando Technical College, and Barnie’s CoffeeKitchen. A senior management team member responsible for leading strategy and insights in addition to the social media marketing department.
Vice President, Client ServicesAug 2012 - Nov 2013 (1 year)
Clients: New York Hilton Midtown, Orange County Convention Center, Barnie's CoffeeKitchen, State Farm, Kolter Homes, Ocala/Marion County Visitors and Convention Bureau, Trustco Bank, Remington College, Moe's Southwest Grill, and Spice World. In 2012 I merged Beloved with Acropolis and Evok Advertising. At the newly organized agency, I was responsible for leading client services and the account management department while also serving as the agency's account planner.
President/CEOApr 2010 - Aug 2012 (2 years)
Clients: Barnie's CoffeeKitchen, Hotel Duval, Sally Hogshead's Fascinate, Urban Sunshine, and Pammie's Sammies. Beloved was a progressive brand marketing agency that created meaningful experiences between brands and consumers.
President/CEOFeb 2004 - Apr 2010 (6 years)
Clients: Coca-Cola (Coca-Cola Zero, Minute Maid, Sokenbicha), Jamba Juice, BORBA, Simply Orange Juice Company, Sprint, Google, Target, Ford, 7-Eleven, and The Florida Lottery. Beloved Experiential created meaningful experiences between brands and consumers. Some accomplishments included the successful launch and execution of the largest trial program in Coca-Cola North America’s history and the launch of the Charmin Restroom Experience in Times Square.
Managing Director, Orlando OfficeJan 2003 - Feb 2004 (1 year)
Clients: Lowe's Home Improvement Warehouse and AmSouth Bank (now Regions Bank) Responsible for opening and overseeing the Orlando, Florida office of Momentum Worldwide which reported to the Los Angeles, CA office. Also responsible for the re-launch, promotion, marketing, program development, strategic and tactical planning, implementation and sales staff training of the How-To-Clinics program at Lowe's Home Improvement Warehouse throughout the SE region.
Independent ConsultantJan 2002 - Jan 2003 (1 year)
Responsible for part of a national place-based media health industry campaign for the agency previously known as Euro RSCG 4D Impact. Clients included Pfizer, Aventis, Bristol-Myers Squibb, and Novartis.
Managing Director, Orlando OfficeJan 2002 - Jan 2003 (1 year)
Client: Altria Group/Marlboro Represented Altria Group and managed the national Marlboro Bar Nights experiential marketing program. Negotiated venue sponsorships, trained digitally-enabled brand ambassadors, maintained scheduling and managed logistics.
Director of MarketingJan 1996 - Jun 2000 (4 years)
Responsible for developing, organizing, and implementing non-traditional and cross-promotional marketing strategies for such recording artists as Michael Bolton, John Williams, and Karl Jenkins. Negotiated national cross-promotions with the Atlanta Committee for the Olympic Games, Givenchy, Wheel of Fortune, and Sony Electronics.
Bachelor of Arts, Political Science1990 - 1993 (3 years)
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