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cupertino, united states
It's currently 4:05 AM here
Joined March 6, 2015
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Yinon B.
@ybarshir
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cupertino, united states
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Seasoned/versatile tech pro w/10+ years experience
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Experience
Consultant
May 2010 - Present
• Currently building Twinlight, a proprietary 'action-optimizing' and social media / task management tool that
automates many day-to-day functions of both online and offline life.
• Agency experience at Universal McCann in San Francisco as a Senior Analyst.
Senior Analyst
Jan 2010 - Apr 2010 (3 months, 1 day)
• See Twinlight.
Director of Marketing
Jul 2007 - Oct 2009 (2 years, 3 months)
• Oversaw 800+ affiliates and a $2.5M annual budget that resulted in an approximately 45% average profit
margin during tenure at company.
• Aggressively managed SEM, e-mail, posted (XML-based data feeds), phone, affiliate, content traffic.
Understand nuances to each (day-parting, geo-targeting, traffic quality, etc.).
• Created highly data-driven campaign performance reports presented to Fortune 500 CEO's and top VC's.
Education
Political Science
(4 years)
Qualifications
Professional Certificate in Marketing Management
University of California, Santa Cruz, Extension
2016
• Written over 20 research papers, most of which are 10 pages or longer. Specialize in content writing such as blogs and ad copy.
• Received high marks on works – including a 100% score on one 12-page analysis on Uber and the state of the ridesharing industry.
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