Create a minimal logo and brand design for a product

  • Status: Closed
  • Prize: $45
  • Entries Received: 25
  • Winner: Shubhya2808

Contest Brief

I'm looking for a minimal and clean looking logo based on these suggestions. The product is called "The CoolDude"



Concept One: Smiling Snowflake: The main element of this logo is a snowflake character with a cheerful face. Imagine a six-pointed snowflake design with a twist – it's anthropomorphized with a pair of stylish sunglasses that add to its "cool" factor and a wide, friendly smile that radiates warmth. The snowflake character would be rendered in a shade of icy blue, communicating the product's cooling feature. The product's name, "The CoolDude", is positioned underneath in bold, modern typography. The color of the font could be a darker shade of blue or even black to provide an excellent contrast against the lighter blue snowflake, ensuring the name stands out clearly.

Concept Four: Iced Lettering: In this logo concept, the words "The CoolDude" take center stage, fashioned out of glossy, ice-like letters to directly illustrate the product's cooling feature. To add a dynamic and fun touch to the logo, imagine small food items such as a chicken nugget, French fry, or a macaroni piece playfully scattered around the iced lettering. These food items could even be creatively integrated into the typography – for instance, a French fry substituting the letter "I" or a small macaroni piece curving into the "C". The frosty lettering and food accents would be placed against a contrasting background to make sure the logo pops.

Logo Description:

Our logo centers around the character of a cool, anthropomorphized polar bear named 'Chill'. This charismatic bear is not just cool, he's icy cool, embodying the rapid-cooling functionality of The CoolDude.

'Chill' the Polar Bear is standing upright, confidently pulling off a finger-gun or hang-loose hand gesture with one hand, signaling his cool and carefree nature. The finger guns gesture could symbolize the quickness and precision of The CoolDude in cooling down food, while the hang loose gesture communicates the relaxed, stress-free meal times it ensures.

With his other hand, Chill is holding a plate with steaming hot food - maybe a chicken finger or some French fries. From Chill's mouth, a cool gust of wind (represented by a light blue swirl) is seen blowing towards the food, visually signifying the cooling action.

Chill could be sporting a pair of slick sunglasses that add to his cool demeanor. The sunglasses, along with the hand gesture, create a fun and approachable character that resonates with both children and parents.

The product name, "The CoolDude", is positioned right beneath the visual in a bold, modern, and friendly typeface. The letters could be in a contrasting color to the icy blue and white palette of the Polar Bear, ensuring that the name stands out.

Branding:

The branding for The CoolDude is all about coolness, quickness, and fun. Chill the Polar Bear would become the brand mascot, appearing on the packaging, instruction manuals, and promotional materials. His playful persona adds an element of fun and friendliness to the brand, making it more relatable and appealing to both kids and their parents.

The color palette is predominantly icy blues and white, reflecting the cooling functionality of the product, with contrasting pops of warmer colors (such as the food items) to make the visuals dynamic and engaging. The typography is modern and clean, communicating the innovative nature of the product.

The overall brand language is playful yet sophisticated, ensuring it appeals to parents (the buyers) while also capturing the attention of kids (the end-users). The brand message emphasizes quick, hassle-free, and fun meal times with The CoolDude - because no one should have to wait to enjoy their food!

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Public Clarification Board

  • Shubhya2808
    Shubhya2808
    • 9 months ago

    Sir please winner announce ?

    • 9 months ago
  • adeelkj
    adeelkj
    • 9 months ago

    Hope you will be 101 % Satisfy with my work

    • 9 months ago
  • adeelkj
    adeelkj
    • 9 months ago

    Inbox for better performance I can work on each categories what you want. thanks

    • 9 months ago
  • susana28
    susana28
    • 9 months ago

    please check #107

    • 9 months ago
  • susana28
    susana28
    • 9 months ago

    logo #106

    • 9 months ago
  • rangana123
    rangana123
    • 9 months ago

    #41 byRangana K.

    • 9 months ago
  • zdkumler
    Contest Holder
    • 9 months ago

    I updated some more ideas in the details to give more context

    • 9 months ago
  • rangana123
    rangana123
    • 9 months ago

    #41 any change please PM Me

    • 9 months ago
  • arif75194
    arif75194
    • 9 months ago

    check #35 #38

    • 9 months ago
  • chalibajwa123451
    chalibajwa123451
    • 9 months ago

    Hey tap on my entry you will be find a chat options i will give you revisions and variations on it thanks

    • 9 months ago

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