Creative Business Product Advertisement Poster

Contest Brief

Project Overview:
We are organising a specialist Phonics Boosting Programme aimed at supporting Key Stage One students in preparing for the Phonics Screening in June 2024. The course spans four days during the May half-term, providing high-quality, systematic phonics learning to enhance reading fluency and confidence. The objective is to create a vibrant and engaging poster to promote this programme to parents and guardians.
Target Audience:
Parents and guardians of Key Stage One students (ages 5-7).
Poster Objective:
To attract parents and guardians to enrol their children in the Phonics Booster Programme by highlighting its benefits and key details such as dates, price, and incentives.
Key Message:
Specialist Phonics Boosting Programme for Key Stage One students.
Rigorous and systematic phonics learning over four days.
Focus on improving reading fluency and confidence.
Opportunity to prepare for the Phonics Screening Exam in June 2024.
Design Elements:
Visuals:
Bright and colourful design to attract attention. (see company website for branding alcentres.co.uk)
Illustrations of children engaged in phonics learning activities.
Images of books, letters, and phonics materials to convey the educational aspect.
Text:
Catchy headline emphasising the benefits of the programme (e.g., "Unlock Your Child's Reading Potential").
Clear and concise course description highlighting key points from the provided description.
Prominent display of dates (28th - 31st May) and price (£100).
Call to action encouraging parents to enrol their child ("Book Now!").
Incentives:
Highlight the £5 discount for bringing a friend to encourage word-of-mouth promotion.
Branding:
Incorporate the Accelerate Learnings logo
Poster Specifications:
Size: A3 (297mm x 420mm), Instagram sizing
Orientation: Landscape.
Format: High-resolution digital file for both print and online promotion.
Additional Notes:
Ensure the design is visually appealing and easily readable from a distance.
Use a font that is legible and appropriate for the target audience.
Balance text and visuals to create a harmonious layout.
Include contact information or a website link for inquiries and bookings.
Deadline:
Poster design to be completed

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Employer Feedback

“Very good communication ”

Profile image dwearing, United Kingdom.

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