Design Our Company Training Ebook
- Status: Closed
- Prize: £80
- Entries Received: 8
Contest Brief
We would like you to create an awesome looking company training ebook using the colour scheme, design style, and tone of our website. www.onlinerecordingstudio.com
For this competition, we'd like to just see one page (preferably with a good amount of text)
For NDA reasons we won't be using text from the handbook itself. This is text from our blog as a placeholder. The winner will be asked to sign an NDA regarding the contents of the handbook before the project is awarded.
We're looking for something that is professional and understated. It should be exciting for our new recruits to read it.
This is the text:
As an artist in 2020, it is vital that you have an effective and consistent digital marketing strategy in place. Instagram is undoubtedly one of (if not the) best platforms for sharing your music, building an audience, and monetizing your work.
Even with stiff competition from TikTok, Snapchat, and Youtube, the Instagram user experience is perfect for singer/songwriters and other creatives. An effective profile will be able to entertain and engage your audience, highlighting your best bits and letting people see you as you would like to be seen. This level of control is a key asset when it comes to your personal brand.
One of the great things about Instagram is the innovative ways in which people make their profiles stand out from the crowd. This could be through uniquely editing their photos, using the existing profile structure in a new way, or something else (that I am not creative enough to come up with right now).
The key point here is this: with a highly optimized Instagram profile, you’ll be able to build your audience more quickly, get your music heard by as many people as possible, and delight that audience with other interesting content.
In this article, I’ll be breaking down the different elements of your Instagram profile and teaching you how to make sure it is looking and working the best it can.
We’re going to start at the top of your profile with your bio section.
A well put together bio section should do 3 things:
Tell people who you are and what you do
Give a clear ‘Call-to-Action’
Give people some different content options
If it does all three of these things, you’ll be well on your way to creating a highly-optimised, professional Instagram bio.
Introducing Yourself
Profile Picture
You should aim to have something simple that will still be clear when smaller. Pictures with a very busy design may look great at full size but when reduced down to the size of a shirt button, will not be clear. Simplicity really its key here. An ideal profile photo will show your face (and torso, if you’d like). Make sure the image is in focus and sticks to a simple colour palette or the colour palette of your Branding + Style Guide.
If you don’t want to use an image of yourself, you could also include a logo. The same point about simplicity is valid here too (and in logo design in general!). Don’t bother including text in the profile photo as this will be impossible to read without a microscope*
Bio
It goes without saying (hopefully) that it’s important to have your name at the top of your bio. After all, this is all about promoting you! If your Instagram handle contains more info than just your name (e.g. @sammuel.rose.music) then make sure the name listed on your profile is clear. (e.g. Sammuel Rose).
Underneath that, it’s time to add some personality. This could be anything that is important to you and the way you want to be viewed.
In this example, one of our artists Ang, has added proverbs of personal significance to her. Other artists like to include their title: ‘Singer/Songwriter or Music Producer’.
Recommended Skills
Top entries from this contest
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carolineegrace United States
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DesiignerPanda Bangladesh
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Umerfarooq92912 Pakistan
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nifanfatah99 Indonesia
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MMGCreative Argentina
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