Freelancer.com Landing Page Design - High Conversion Webpage Design

  • Status: Closed
  • Prize: $500
  • Entries Received: 45
  • Winner: geniedesignssl

Contest Brief

Freelancer.com -- the site you are currently using -- wants to get more visitors to hire freelancers like you!

Needed: A Landing Page on Freelancer.com to get new visitors to post a project, post a contest, or hire a freelancer directly.
Here's an example of what we are currently using: http://www.freelancer.com/hire/

This page is for a NEW visitor who has doesn't know what Freelancer.com does, coming through on search engines and social media. How can we convince them to try us? How can we get them to post their first free project?

Go crazy! Create multiple ideas if you like. Use attached files for ideas, or create your own. Try simple, try emotional, try interactive, try a smiling face, try whatever you think will get someone to post a project and hire someone like you! Create a short page, a long page, a plain page, or a colorful page. Create, a page for PHP, for HTML, for Copywriting, for Outsourcing, for Graphic Design, or any of our 300 skills: http://www.freelancer.com/job/

Here are the elements that are NEEDED on the page:
1. Freelancer Logo
2. Keyword Rich, Descriptive Headline (ex. Hire a Freelancer)
3. Call To Action (CTA) Button (ex. "Post a Project", "Get Started")
4. CTA High Contrast (ex. Bright color, size, glow, shadow, etc)
5. Directional Cues (ex. A person looking at the CTA, Arrows pointing to the CTA, Arrows in the CTA, etc.)
6. Whitespace (ex. Remove all unnecessary text and imagery that might detract from the purpose of posting a job)
7. Social Proof (ex. Testimonials, Reviews, Logos of Featured in News, As Used By x Companies, Statistics like 8 Million Users)
8. Value Proposition (ex. Free to Post, Hire Online For Less, Only hire when you're happy, Pay after job is complete or Milestones, etc.)

Here are elements that you may want to TRY on the page

a. Freelancer Profiles - https://www.freelancer.com.au/freelancers/
b. Testimonials - http://www.freelancer.com.au/info/testimonial.php
c. Video - http://vimeo.com/27758583
d. Price (ex. $20/hour, Average Project Under $200, Starting at $30)
e. Step by step instructions
f. Urgency or Scarcity (ex. Limited Time Offer)
g. Forms - https://www.freelancer.com/buyers/create.php

Don't be limited by our suggestions, and don't feel like you have to use them.

For more information on Landing pages please read:
http://unbounce.com/landing-pages/7-elements-of-a-winning-landing-page/
http://37signals.com/svn/posts/2991-behind-the-scenes-ab-testing-part-3-final
http://www.formstack.com/the-anatomy-of-a-perfect-landing-page

Here are some other things to consider:

Relevant and original content
+ Make sure the landing page is directly relevant to your ad text and keyword.
+ Provide useful information on the landing page about project posting and hiring freelancers.
+ Try to offer useful features or content that are unique to Freelancer.com.
+ Consider adding reviews that show real opinions from people who've used Freelancer.com.

Transparency
+ Make it easy for visitors to find Freelancer.com contact information.
+ Openly share information about Freelancer.com and clearly state what Freelancer.com does.

Ease of navigation
+ Don't make people hunt around for the information they might need.
+ Make it quick and easy for people to post a project or find a freelancer.
+ Make sure people can easily find information to learn more about Freelancer.com.

Good Luck & Have Fun

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Winner
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“Wonderful designer!”

Profile image toddatfreelancer, Australia.

Public Clarification Board

  • toddatfreelancer
    Contest Holder
    • 10 years ago

    Thank you everyone! Please be patient as I review the submissions and circulate them around the office. If you want to vote on the top 8, visit: http://www.freelancer.com/contest/poll-MzY0MjY6Mg==

    • 10 years ago
    1. edbryan
      edbryan
      • 10 years ago

      hi sir, any updates on this contest? thanks

      • 10 years ago
  • edbryan
    edbryan
    • 10 years ago

    Good luck to all of us who entered the contest. =)

    • 10 years ago
  • executeart
    executeart
    • 10 years ago

    Please check my 3rd design #49 . I am waiting for your feedback.

    • 10 years ago
  • executeart
    executeart
    • 10 years ago

    Please check my 3rd design #48 . I am waiting for your feedback.

    • 10 years ago
  • executeart
    executeart
    • 10 years ago

    Please check my 2nd design #46 . I am waiting for your feedback.

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      Hi executeart, thanks for your 2nd submission. The 2 call to actions are conflicting at the top of the page. Also, forcing the new user to create an account right away might not work. Perhaps removing "Get started now" and changing the form to ask for a description of what the user needs would make this simpler feeling and therefore more compelling.

      • 10 years ago
  • kpk1l
    kpk1l
    • 10 years ago

    #44
    http://mockupr.com/mu/unbg6052

    • 10 years ago
    1. kpk1l
      kpk1l
      • 10 years ago

      #45

      • 10 years ago
  • toddatfreelancer
    Contest Holder
    • 10 years ago

    Thanks everyone! 24 hours to go!

    • 10 years ago
  • gfxbucket
    gfxbucket
    • 10 years ago

    #38 , http://mockupr.com/mu/hjno8842
    Thanks

    • 10 years ago
  • jeransl
    jeransl
    • 10 years ago

    Please have a look, #31 , http://mockupr.com/mu/wtka0814/freelancer

    • 10 years ago
    1. jeransl
      jeransl
      • 10 years ago

      #32 , http://mockupr.com/mu/zrau1701/freelancer1

      • 10 years ago
  • gfxbucket
    gfxbucket
    • 10 years ago

    Hello,
    #27 , http://mockupr.com/mu/dkau3800
    #28 , http://mockupr.com/mu/jxdx1097

    • 10 years ago
  • jeransl
    jeransl
    • 10 years ago

    So my entries are:
    #26, http://postimg.org/image/mh2pltp3h/full/
    and
    #25, http://postimg.org/image/hrv5m6675/full/
    Thanks

    • 10 years ago
  • jeransl
    jeransl
    • 10 years ago

    #24 , http://postimg.org/image/gdpz10i3f/full/

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      I like how you've modernized the steps by making them look like pins. The top freelancers section looks nice as well! The idea of a map at the top is a great idea, but I think it the details could be cleaner. I wonder what this would look like for a particular skill like "Hire Freelance Copywriters"

      • 10 years ago
    2. jeransl
      jeransl
      • 10 years ago

      Yeah I know the page can be cleaner. Will resubmit another one. :) thanks

      • 10 years ago
  • geniedesignssl
    geniedesignssl
    • 10 years ago

    Hi. Please check #18 . Thanks

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      I really like the look of the map, similar to http://www.rdio.com/

      • 10 years ago
  • executeart
    executeart
    • 10 years ago

    Please check #23

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      This is more of a banner design than a page design. I like the modern feel of it though. However, it feels a bit chaotic.

      • 10 years ago
  • toddatfreelancer
    Contest Holder
    • 10 years ago

    Hi Everyone,

    There seems to be a trend towards the block design. This is very similar to what we already have. I would like to see some other kinds of entries that don't use this technique. I am thinking of pages like:

    http://scalemybusiness.com/wp-content/uploads/2013/04/highrise.jpg
    http://unbounce.com/photos/learn-french.jpg
    http://unbounce.com/photos/brokers-for-life.jpg
    http://unbounce.com/photos/atat.jpg
    http://unbounce.com/photos/orionspaceburial.jpg

    • 10 years ago
    1. andrewnickell
      andrewnickell
      • 10 years ago

      With responsive designs being a focus these days, block designs are definitely the future. I'm going to work on other contests but good luck! :)

      • 10 years ago
    2. toddatfreelancer
      Contest Holder
      • 10 years ago

      Hi andrewnickell, I agree with you about responsive and block designs being the future. However, many of our customers are still using desktop computers and may respond to other designs more favorably. Thanks for your effort! Love your design.

      • 10 years ago
  • mushroom1992
    mushroom1992
    • 10 years ago

    hi , please check #17 , thnks

    • 10 years ago
    View 1 more message Processing...
    1. mushroom1992
      mushroom1992
      • 10 years ago

      any feedback ??

      • 10 years ago
    2. toddatfreelancer
      Contest Holder
      • 10 years ago

      Hi Mushroom -- please see submission :)

      • 10 years ago
  • geniedesignssl
    geniedesignssl
    • 10 years ago

    Hi. Please check #19 . Thanks

    • 10 years ago
  • webgik
    webgik
    • 10 years ago

    Hi. Please rate #15 and provide feedback.

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      Hi Webgik! Thanks for submitting. I like your inclusion of the "Need Details? Look next video:" and "Still Questions" it is useful for people who aren't ready to post a project at the first call to action, but not distracting from the goal of the page. I also like the formatting of "Our Top Freelancers" with the 3 stacked profiles and block of text followed by another button. The orange background on the testimonials section keeps the brand feeling fun and light-hearted. Your direction -- trying to answer all doubts -- is a great approach! I like how at the end, you give visitors a way to ask questions. However, I think the top of the page is rather chaotic, with arrows pointing in every direction. The varied fonts, font sizes, and font colors make the top of the page feel a bit disjointed. If there was a way to highlight all of our great benefits without making the visitor look in circles, I would rate this a bit higher.

      • 10 years ago
    2. webgik
      webgik
      • 10 years ago

      Thank you for your feedback. I'll make the changes on the top, and I'll submit again my entry.

      • 10 years ago
  • geniedesignssl
    geniedesignssl
    • 10 years ago

    Hi. Please check #14 . Thanks

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      I know it's only a small thing, but I really like the cloud detail that you used to separate the top section. I also like the burst of projects that appear behind the sign up form. The map of freelancers is very well executed! It gets the point across that we have people from around the world, but it isn't overwhelming. Great job! I also like the mosaic of faces, as it shows that we have real people ready to help. I know one of our competitors uses this for some of their pages, and it probably works well. I would remove the sign up form, though. It looks too confronting for a new visitor who has just landed on the site. Also, while I like the image background, I think the text gets lost in it. Perhaps throwing a darker (or lighter) box around the text would make it more readable.

      • 10 years ago
  • andrewnickell
    andrewnickell
    • 10 years ago

    #12 Thanks

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      Thanks for your submission! I like the approach you've taken. The hovering text over the background image feels very sleek. Your design for the "How It Works" steps is much easier to understand then what we are currently using. The inclusion of the video is great for first time visitors, but seems haphazardly placed. Not a big issue. I wonder what this page would look like if we created it for content around the headline "Find PHP Developers" or "Hire Content Copywriters" -- Ideally, the page would be versatile to use for very specific content. I also like that this page would render well on mobile devices.

      • 10 years ago
  • geniedesignssl
    geniedesignssl
    • 10 years ago

    Hi. Please check #13 . Thanks

    • 10 years ago
  • snali
    snali
    • 10 years ago

    Please Check Design #11

    • 10 years ago
  • snali
    snali
    • 10 years ago

    Please check private message.
    Thanks,

    • 10 years ago
  • alexander
    alexander
    • 10 years ago

    Hi toddfreelancer, please check #4 design. I've gone with a simple and to the point design with minimal distractions. If you have any suggestions i'll gladly modify it to your liking :)

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      Thanks ajb, that is really simple! It is missing visual cues -- but the shape of the form does draw my eye to the Call To Action. I wonder if it is too simple, not giving enough reason for a visitor to post a project. Overall, I like the concept though!

      • 10 years ago
    2. toddatfreelancer
      Contest Holder
      • 10 years ago

      I think there could be a bit more design gone into it. It feels kind of flat

      • 10 years ago
  • snali
    snali
    • 10 years ago

    Please Check Design #5 #6 #7 #8 #9 #10 also please feedback me. thanks,

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      Snali, now that I can see the higher resolution image, I really like your design. Your highlight of "only pay freelancers once you are happy with their work" is placed nicely, very visible, but not distracting. It's also a great benefit to highlight! The red "Get Started Now" really stands out with the black circled text. I also really like the modern look of the navigation and search bar. It is barely noticeable unless you are looking, which is great for getting people to perform the desired action. The rotation of images is a nice touch if we want to display special promotions or testimonials, etc.

      • 10 years ago
  • geniedesignssl
    geniedesignssl
    • 10 years ago

    Hi. Please check #1 . Thanks

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      Hi geniedesignssl, I really like your directional cues and social proof! This is a solid entry, but would love some more "risky" design decisions to make a new visitor excited

      • 10 years ago
  • snali
    snali
    • 10 years ago

    Hi,
    Please Check Design #3
    Thanks,

    • 10 years ago
    1. toddatfreelancer
      Contest Holder
      • 10 years ago

      Thanks snali! The design looks clean, like 99designs homepage.

      • 10 years ago
  • snali
    snali
    • 10 years ago

    can you please sealed the contest.

    • 10 years ago
  • snali
    snali
    • 10 years ago

    Hi CH,

    I am working on design.

    • 10 years ago

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