Logo design for Yawye Digital Journalism

  • Status: Closed
  • Prize: $190
  • Entries Received: 120
  • Winner: joy2016

Contest Brief

Hi, my name is Mr. Beastie. My website is www.yawye.org. Don't pay any attention to the landing page; it's not at all meaningful, of our design aesthetic. However, the second follow-on page will describe our interactive journalism platform. We will be targeting millennial workers 21-35, and to start in the U.S., Our slogan is "Empathy Is The New Intelligence." We are a b2b2c new media and sentiment data company meaning the content we produce will be licensed to major companies, but the users will be their next-gen workers. Our media will be interactive with users able to click "emoticons" which reside on top of the video and allow us to register their immediate feedback. The name of the company is "Yawye" We are very interested in the "Y" as a dominant part of the logo design. Most of the use case will be in a mobile environment...so think"button" size; like an "app" on the phone in a mobile environment; and in that context, we are liking a dominant "Y" with the name "Yawye" separately. Our slogan "Empathy Is The New Intelligence" will not always appear with the Yawye logo, therefore, it would be useful to see the logo with and without the slogan. The company color palette we have experimented with is an "electric modern yellow" for the "Y" and then two contrasting shades of gray (Charcoal and a lighter shade of contrast.). However, this is not mandatory rather just what we have seen so far. In our design experiments, that color palette creates a "zen" feeling which could be good but also is clearly lacking energy. The "Y" for Yawye = "why" which is strategic to our brand and our journalistic stories. That is the reason we believe a dominant logo should feature a "Y" as visually iconic. That said, simplicity is always good especially in small designs like this for a primarily mobile-first environment.The approaches work for our digital use cases + when it's tiny (think a button on an iPhone) kind of like the size of an app...but not exactly. One more thought: in the energy context: something shooting out of the top of the "Y"? on both extensions....when we animate the final logo--a thought we have is that the top of the "Y" will shoot out to expose the "titles" of our stories...the first one, FYI, is the "student debt epidemic".

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“Jayanto is a very creative and very professional graphic designer. He is first class in every manner. Highly recommend.”

Profile image mrbeastie1, United States.

Top entries from this contest

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Public Clarification Board

  • ankitrath62
    ankitrath62
    • 6 years ago

    Please check #150 and #148

    • 6 years ago
  • deepakmanya792
    deepakmanya792
    • 6 years ago

    Hello CH. If you requirement any changes or modifications than please let me know. & the design available in fully hd, editable & scalable layered vector .PSD + .AI + .JPG + .PDF + .EPS + .PNG with transparent background. Any feedback will be highly appreciated. Thanks...!


    regard...

    • 6 years ago
  • deepakmanya792
    deepakmanya792
    • 6 years ago

    sir please check #170 #171 #172 #173 #174 #175 #176 #177

    • 6 years ago
  • manhaj
    manhaj
    • 6 years ago

    Please also check #189 and #190

    • 6 years ago
  • manhaj
    manhaj
    • 6 years ago

    Please check my entry #188 and provide your feedback. If you need any changes (color or modification in design) please let me know....

    • 6 years ago
  • deepakmanya792
    deepakmanya792
    • 6 years ago

    sir please check #170 #171 #172 #173 #174 #175 #176 #177

    • 6 years ago
  • gonart
    gonart
    • 6 years ago

    Hi, please check #167 thanks!

    • 6 years ago
  • gonart
    gonart
    • 6 years ago

    Hi, please check #85 thanks!

    • 6 years ago
    View 3 more messages Processing...
    1. gonart
      gonart
      • 6 years ago

      Sir please check a mockup in my entry #120 thanks!

      • 6 years ago
    2. mrbeastie1
      Contest Holder
      • 6 years ago

      will do

      • 6 years ago
  • fzaidd
    fzaidd
    • 6 years ago

    please check #124 #125 #127 #128 #129

    • 6 years ago
    1. mrbeastie1
      Contest Holder
      • 6 years ago

      will do

      • 6 years ago
  • mmpi
    mmpi
    • 6 years ago

    Hi, Please check #137 , #138 . Thank you. Dev :)

    • 6 years ago
    1. mrbeastie1
      Contest Holder
      • 6 years ago

      will do

      • 6 years ago
  • gonart
    gonart
    • 6 years ago

    Hi, please check #120 Thanks!

    • 6 years ago
  • mmpi
    mmpi
    • 6 years ago

    Hi, Please check #112 , #113 . Thank you. Dev :)

    • 6 years ago
  • gonart
    gonart
    • 6 years ago

    Hi, please check my entry #97 I hope you will like some of these two options.Thanks!

    • 6 years ago
  • Graphicans
    Graphicans
    • 6 years ago

    please check #72

    • 6 years ago
  • imageincreations
    imageincreations
    • 6 years ago

    Dear Sir,
    Please check my entry #21
    Thanks!

    • 6 years ago

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