Case study (Strategic Managment): Will Samsung emerge as the No.1 global handset maker
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Case study: Will Samsung emerge as the No. 1 global handset maker
In 2007, Samsung emerged as the second largest handset manufacturer in the global market, dislodging Motorola. With the help of its premium strategy and expertise in digital technology, the company was successful in capturing greater market share than its US counterpart. In spite of such success, the company suffered due to a weak supply chain and lack of proper inventory management, which led to operational delays. So, the company started strengthening its marketing operations, implemented quality control systems like 'Six Sigma' and emphasized its research and development practices. Samsung was keen to overtake Nokia and emerge as the leader in the mobile handset industry. Industrial experts doubted whether Samsung would be successful in becoming the leader in the handset industry as Nokia was far ahead of Samsung with a 40% market share in 2007 compared to Samsung's 13%. Therefore, it remained to be seen if Samsung would be able to dislodge Nokia from the leadership position in the global handset market.
Required to prepare an essay discussing the following issues
a- To critically evaluate the factors that triggered the growth of Samsung in the handset market
b- To examine and evaluate the strategies adopted by Samsung as the second largest handset maker in the global mobile market
c- Analyze the measures undertaken by Samsung to challenge Nokia dominance in the handset market
Table of Contents Brief:
Introduction
1) Factors that triggered the growth of Samsung in the global handset market 4
SWOT analysis 4
Factors of growth 5
2) Strategies adopted by Samsung as the second largest handset market in the global mobile market.
Corporate strategy, business level strategy 6
Samsung business strategy 6
3) Samsung overtakes Nokia in a handset market 7
Conclusion
Reference
2500 words
- Apply knowledge and skills in relation to the key aspects of strategic management process
- Compare different theories and perspectives of strategic management
Project ID: #4832760
