This is for designing an iPad app.
The design must be flexible enough to look great for stem cell companies & wooden floor companies that sells wood flooring.
1. Target audience: end users/ consumers of both the industries
2. Competitors: try search on App Store and you'll know
3. Values, feelings and messages for the app: pleasant, peaceful, capable, professional, comfortable
4. Goals the design must achieve: attract users to contact/ visit showroom/ outlets
5. Theme/ concept/ colors/ atmosphere: anything pleasant/ classy
6. Format to provide: the full design in Word or PDF. Will be a big plus if you use DAPP app for the job