SEO tech writer to write about how to win clients back using personalization

The goal is to write a post for our upcoming blog, where we'll look into the topic: how real-time personalization can help improve re-engagement rates.

For that, right away, bring the definitions of both "engagement" and "re-engagement."

The point here is to captivate people looking for the meaning of these terms on Google. But it is essential to make it clear that we will dive deeper into these topics.

In short, with real-time personalization, it is possible to understand the user's behavior and outline strategies that make it return to a platform or even not abandon it.

It is also important to highlight how this strategy affects the marketing investments and the ROI of the marketing campaigns. At the end of the day, if you bring the right offer or the proper communication to each user, you increase the chance of a conversion. Therefore, you won't spend as much as you would in retargeting campaigns to catch know users browsing the internet.

Set aside a space to talk about one of our success cases, with the company "Sem Parar". A quick explanation: Part of the American multinational FLEETCOR (operating in North America, Latin America, Europe, Oceania, and Asia), Sem Parar is an Automatic Vehicle Identification system.

Used as a payment method, it prevents the driver from having to stop to make purchases. Currently, it works on tolls, parking lots, gas stations, and drive-thrus.

They used Croct's personalization service to understand visits from people who had already come across their ads on social networks. Why is that so important? Because it is widespread for companies to create multiple ads on Facebook or Google - but they are ephemeral and commonly disconnected from the leading site. In practice, if someone clicks on the ad, does not buy on the spot but thinks about it, and comes back to make the purchase later, likely, they will not even find the offer they are looking for.

With our technology, when that visitor entered the site, there was, prominently, the same ad that he had already searched for.

The results? A 13% increase in conversions and 36 hours less work for team developers. This is expressive.

We encourage you, though, to create at least one hyperlink on the topic from other websites.

Our Brand voice is simple, modern, and informal. Please, stick to it! It must sound like a relaxed conversation. There's no need to make it too rigid.

Feel free to reach us at any point in your process. We will be glad to help :)

Thanks for your patience and work!

All the best,

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References

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