Offline and online marketing tools jobs
...video ad is to generate leads and bookings for my hotel apartment business. I specifically want this ad to target business travelers, so understanding their preferences and requirements is crucial. Key Requirements: - The style of the video ad should be informative and straightforward. It should clearly and concisely communicate the benefits and unique selling points of my hotel apartment. - The video ad should be engaging and relevant to the target audience. The ideal candidate should have a good understanding of the preferences, interests, and behavior of business travelers. - Prior experience creating successful TikTok video ads, with a proven track record of generating leads and bookings in the hospitality industry, would be ...
I'm looking to obtain contact information, specifically email addresses and physical addresses, of local jewellery shops from multiple countries. This information will be primarily used for a marketing campaign. The ideal freelancer for this job should possess: - Proficiency in web research and data collection - Proven experience in lead generation - Knowledge about the jewellery shop industry. I'm particularly interested in local artisans, as opposed to high-end luxury shops or exclusively online retailers. Please apply if you are confident in gathering accurate and quality data from various resources.
I'm on the search for a seasoned sales and marketing expert who can help me boost my sales through social media platforms. In particular, I'm looking for someone who can create engaging image posts to capture the attention of my target audience. Key Responsibilities: - Devise and execute strategies to promote sales effectively on social media - Create compelling image posts that resonate with my target audience - Regularly analyze and report on the success of the sales-boosting campaign Ideal Skills and Experience: - Proven track record of successful sales campaigns - Strong understanding of social media platforms and their nuances - Proficiency in creating engaging visual content, particularly image posts - Excellent analytical skills...
...Facebook, and Instagram. These posts are intended to target the Saudi market and should focus on Saudi public holidays, patriotism, and similar themes. Key Responsibilities: - Develop 200 visually appealing and culturally relevant social media posts - Tailor content to suit LinkedIn, Facebook, and Instagram - Ensure all designs align with the Saudi market's interests and sensibilities Ideal Skills and Experience: - Proven track record in creating engaging social media graphics - Strong understanding of the Saudi market - Ability to work with themes like public holidays, patriotism, etc. - Proficiency in design tools and software - Excellent communication skills to understand and implement client's require...
I'm looking for a skilled professional who can successfully convert 2D images to 3D. The specifics are: - The images I provide will be in JPEG format. - The 3D conversion should be in STL format. - The final 3D result will be used for designing human images. Ideally, you should have proficient knowledge and solid experience in 3D modeling and image processing. A good hand in tools like 3D Studio Max, Blender or similar is needed. Experience in designing human figures in 3D is a massive plus.
I'm looking f...residential design. The primary focus of this project is to create a smart home that integrates modern technologies seamlessly into the design. Key Requirements: - Ability to design a modern-style residential property with a sleek, clean aesthetic - Experience in integrating smart home technologies into architectural design - Knowledge of architectural principles and best practices - Proficiency with CAD software and other relevant tools Skills: - Architectural Design - Modern Residential Design - Smart Home Technology Integration - CAD Software - Attention to detail Experience: - Proven track record in designing modern residential properties - Previous experience with smart home technology integration - Strong portfolio demonstrating successfu...
I'm in the religious industry, looking to extract a dove and keys symbol in an IPS format for my marketing and signage. I'm not sure if these elements are available in the original files, so you might need to advise on whether they should be recreated from scratch. Ideal Skills and Experience: - Graphic design expertise, especially in using IPS format - Knowledge of religious symbols and their connotations - Experience in marketing material and signage design - Good communication skills to advise on the appropriate approach.
...to empower musicians, artists, and producers by providing them with advanced tools to enhance their creativity and productivity. **Job Description:** We are seeking a talented and experienced AI Developer to create an advanced AI Music Lyrics Generator. This bot will be capable of analyzing uploaded instrumentals and generating both the lyrical flow and content to match the music. The lyrics produced must be clean and suitable for audiences aged 18 and above. **Key Responsibilities:** - Develop and implement an AI system capable of generating music lyrics based on uploaded instrumentals. - Ensure the AI-generated lyrics are clean, appropriate for all audiences, and align with the given instrumental. - Collaborate wi...
I'm looking for a seasoned field marketer who can successfully drive lead generation in the Healthcare industry. Primary responsibility: - Generate qualified leads Method of lead generation: - Field marketing Skills and experience necessary for this role: - Proven experience in field marketing and lead generation - Proficiency in navigating the healthcare industry - Exceptional interpersonal and communication skills. Please detail your experience with Field Marketing and lead generation in the Healthcare industry when submitting your proposal.
I'm in need of an experienced social media manager and content writer who can help me boost my online presence. Key Responsibilities: - Manage social media accounts (platforms to be determined) - Develop and write engaging content including blogs, social media posts, and articles I'm looking for someone who can work closely with me to produce content that reflects the voice and tone of my brand. I am open to suggestions for content topics, but expect the freelancer to be able to create content that is engaging, relevant, and shareable. Ideal Skills and Experience: - Prior experience in social media management - Proven track record in content writing - Understanding of SEO and online marketing - Creative th...
We're a landscape, irrigation, and gardening company looking for a skilled sales and marketing agent to help us reach new heights. Key Responsibilities: - Lead Generation: You'll be responsible for identifying and pursuing qualified leads to grow our customer base. - Social Media Marketing: You'll develop and implement a comprehensive social media strategy to increase our brand visibility and engagement. - Sales Strategy Development: You'll work closely with our team to refine our sales approach, ensuring it resonates with both residential and commercial customers. Target Audience: Your efforts will be focused on reaching out to: - Residential Homeowners - Commercial Businesses - Both Residential and Comm...
I am currently using R, specifically the ppcor package, to conduct partial correlations on a sizable dataset. Unfortunately, the process is slow and fails to address all columns efficiently. I'm seeking assistance to: - Improve the computation speed - Enhance the handling of columns within my dataset The ideal freelancer for this task should be proficient in R programming, with specific experience in working with the ppcor package or similar tools for statistical analysis. A background in optimizing code for large datasets would be highly beneficial.
...TEXT (NO COPY PASTING)*** Role is perfect for motivated and learning individuals who are eager for feedback and want to grow skills. Duration is 30 days internship. Those who surpass expectations will receive a serious offer to stay on team with better compensation. Sample tasks and responsibilities include, and are NOT limited to: 1. Research key topics or areas of interest and presenting options for the next steps. -> googling 2. Executing next steps and promptly executing action items from discussions. -> take instructions and act fast 3. Propose options from research as requested -> more googling 4. Be able to advise proactively on details including step by step documents where needed -> simple ppt stuff 5. Main...
...professional and informative website for my business. The main purpose of this website is to provide an online course registration feature for potential customers. Key Requirements: - Design: The ideal candidate should be able to create a professional and informative website design that aligns with our brand. - Development: The website must have a user-friendly interface that allows customers to easily navigate and register for courses. - Functionality: Customers should be able to complete course registrations through an online form. Ideal Skills: - Proficiency in web development, particularly in creating user-friendly interfaces - Experience in e-commerce or online registration systems - Strong understanding of modern and professional ...
I am seeking a skilled graphic designer with...graphic designer with experience in creating attention-grabbing social media posts. The primary goal is to increase product promotion for my range of physical products. Key Responsibilities and Requirements: - Design visually engaging graphics for social media platforms - Create designs that effectively communicate and promote the features of the physical products - Ability to align designs with brand aesthetics - Prior experience in promotional material design will be immensely beneficial. The ideal freelancers for this project will be creative, experienced in marketing-focused graphic design, and have a solid understanding of social media trends. Please showcase your previous work in a similar domain during bid...
...expertise and experience to help generate leads for my business. Key Responsibilities: - Strategize, develop, and execute social media campaigns across Facebook, Instagram, and Twitter - Drive engagement with our target audience - Implement lead generation techniques to convert followers into potential leads - Track and measure the effectiveness of the campaigns to ensure they align with our lead generation goals Ideal Candidate: - Proven track record of lead generation through social media - Proficiency in Facebook, Instagram, and Twitter marketing - Understanding of various social media analytics tools - Strong communication and interpersonal skills - Creative thinker with the ability to develop innovative strategies to drive ...
...specializes in marketing campaigns that rely on data analysis. You as a digital marketer must be able to handle the data analysis that we will provide you with to target the right target audience. You as a digital marketer, you must be able to implement advertising campaigns based on the data analysis that we provided to you. You as a digital marketer, you must be able to implement advertising campaigns on Facebook, Instagram, Snapchat, TikTok, and Twitter. Ideal Skills and Experience: - You must have the ability to handle the data analysis that we will provide you to target the right target audience. - To have proven experience in marketing campaigns that rely on data analysis. - To have proven experience in paid advertising on Facebook Ads, Instagram A...
...website. The ecommerce is up and running and fully operational and we need a FULL STACK developer that can code in ALL AREAS of the webapp. - Frontend: React (JavaScript) - Backend: Node.js - Services: Python - Database: MySQL RESPONSIBILITIES: - Integration of new B2B APIs - New payment gateway integration - - Implementation of bug fixes and performance improvements. - Regular software updates and security patches. - Feature additions and enhancements. Skills and Experience: - Proven experience in maintaining e-commerce solutions. - Proficiency in React, Node.js, Python, and MySQL. - Strong problem-solving skills. - Excellent understanding of software best practices and design patterns. - Ability to work independently ...
...on assessing and enhancing our client's DDoS protection mechanisms, incident response processes and overall security posture. Budget: ~$7000 Location: Riyadh (Onsite) 60 Days Responsibilities: - Review and assess the configuration and setup of DDoS protection systems, including network and application layer defense mechanisms - Evaluate the effectiveness of existing cybersecurity incident management processes, procedures, and playbooks - Assess DDoS detective and preventive controls from a technology infrastructure and security perspective - Audit the configuration and setup of network appliances (routers, switches, firewalls) for security best practices - Review and optimize the SIEM (Security Information a...
Need to find a programmer who understands computer networks and knows c# or python programming
...will be read from the disk and displayed, and the mouse will be used to choose corresponding points on the images (at least 3). Pairs of dots will be marked with crosses of the same colour in the images, but distinct (random choice of colours) for each pair. After pressing a key a third image will be displayed containing the first image pasted to the second image on a black background. For this, the image registration algorithm will be implemented, which calculates the geometric affine transformation based on the least squares method. Inverse mapping with bilinear interpolation will be used to generate the resulting image. When a key is pressed, two other images are selected and the process is repeated. - Skills Required: A robust understanding of computer vision ...
I'm looking for an Affiliate Marketing professional who can aid in boosting sales conversions through my content marketing blog site. This will involve promoting a variety of digital products such as eBooks and courses. Key Responsibilities: - Manage all aspects of the affiliate marketing program - Identify and implement strategies to increase sales conversions - Monitor blog content's performance and make necessary adjustments Ideal Candidate: - Proven experience in affiliate marketing, particularly in content marketing and conversion optimization - Strong understanding of the Digital Products sector - Demonstrated ability to achieve sales targets - Ability to analyze performance data and implement improveme...
I'm seeking an illustrator with expertise in creating cartoon-style illustrations primarily used for online educational content centered around human figures and activities. Key elements required include: - Illustrations in a crisp and clean cartoon style - Prior experience with creating art for digital educational content - Proficiency in illustrating various human characters engaging in diverse activities - Ability to capture diverse human characteristics and emotions effectively in a cartoon form Interested freelancers should have a robust portfolio highlighting their experience in creating cartoon-style human illustrations for similar projects. A sample style is attached here.
...specialist to boost the visibility and ranking of our high-quality content on the platform. Key Responsibilities: - Implement advanced SEO techniques to improve the ranking of our videos in search results. - Conduct comprehensive keyword research and optimize video content accordingly. - Enhance the appeal and engagement of our videos through creative thumbnail and title optimization. - Dive into analytics and user engagement data to constantly refine and improve our strategies. Ideal Candidate: - Proven experience in YouTube SEO, with a track record of improving video ranking and visibility. - In-depth knowledge of keyword research tools and SEO optimization techniques specific to YouTube. - Proficiency in utilizing analy...
...a new venture and I'm in need of a professional who can assist with designing my website and handle the digital marketing aspects of my project. Website Design: - I'm looking for a clean, professional, and user-friendly design that is optimized for lead generation. - Experience is must for management once website is done. Digital Marketing: - I'm seeking support for Google Ads and possibly other digital marketing tools to increase visibility, drive traffic, and ultimately generate leads. - Any additional suggestions or strategies to enhance the overall digital marketing strategy are welcome. Ideal Skills and Experience: - Proven experience with lead generation through websites - Strong kno...
I'm in need of a skilled web developer to set up a secured tutoring scientific website. This platform will facilitate online classes, between Students, Instructors and Schools (the field of study will be discussed personally) Student Privileges Student, Instructor and School Registration phase. Where they can setup their accounts and generate their Profile Cards. There are two categories of Student Accounts (School Registered or Free) New Session page: where the student can select Subject & Topic, and mention questions if required. Then, Instructor Selection Phase: An interface to let students select a suitable instructor, for their subjects based on the instructor's predetermined disciplines, then select date/time according to Instructor&...
I am seeking an experienced developer to build a web-based Forex trading platform. Key Features Required: - Client Trading - Integration of Trading View API Since the creation of live charts is a crucial part of this project, the ide...a web-based Forex trading platform. Key Features Required: - Client Trading - Integration of Trading View API Since the creation of live charts is a crucial part of this project, the ideal candidate will have strong experience in generating and embedding such tools in web platforms. Knowledge working with Trading View API is a must. The end goal is a well-designed, highly functional web-based trading platform that allows seamless Forex trading. If you have a prior portfolio in creating trading platforms, I would be more interested to re...
...need of SEO marketing for my adult live cams + chat website. The primary goal is to increase organic traffic, boost user engagement, and improve the search engine rankings. Key Requirements: - Increase Organic Traffic: A significant part of this job is to employ SEO strategies and practices to elevate the website's visibility across search engines - Improve Search Engine Rankings: A proven track record of improving search engine rankings for adult websites is highly preferred - Boost User Engagement: The SEO marketing strategy should aim at enhancing user engagement on the website - Acquire New Service Providers: The ability to attract new service providers is a critical aspect of the success of this project - Introducing New Services and Incre...
...before… It's not just about teaching you everything I know and sharing my journey to the #1 amongst 70 million people; it's also about connecting you with a great community.. Once you complete the program and pass the test, you'll earn an exclusive badge that very few people get.. But.. Also, you get all of the following INCLUDED with NO HIDDEN COST in a YEARLY price of 129 USD: ➡️ Be among the elite few to earn the new IFC badge on your profile so that you can stand out! (Upon successful completion of the test) - Priceless! ➡️ Unlock hours of groundbreaking video content I’ve been working on for months that's nowhere else to be found. (399 USD, INCLUDED!) ➡️ Numerous attachments with client conversation pipelines, strategies, tool...
I have developed an engaging game and am now seeking a skilled marketing expert to craft and execute a dynamic marketing campaign. The goal is to attract and secure entrepreneurs interested in licensing my game. The ideal candidate should have: - Proven experience in strategic marketing within the gaming industry. - A creative and analytical mindset to target and engage potential licensees. - Knowledge of digital marketing platforms and how to leverage them effectively. - Ability to create compelling presentations and materials to showcase the game's potential. - Strong networking skills to reach entrepreneurs and small business owners. The project will involve market research, development of...
...experienced and skilled developer to create a cryptocurrency betting website with a primary focus on sports. The website should cater to both desktop and mobile users. Key Requirements: - Develop a user-friendly and secure platform for sports betting using cryptocurrencies. - Ensuring the website is optimized for both desktop and mobile platforms to ensure seamless user experience. - Implement a simple, yet functional user account system. Ideal Skills and Experience: - Proficient in cryptocurrency integration and security to facilitate betting transactions. - Experience in sports betting or online gaming platforms. - Strong background in web development, with a focus on user interface and experience design. - Prior experience wi...
I am seeking a proficient course builder to design a fundamental, text and image-based online course. This will be self-hosted on my website. Key requirements: - Develop an engaging and informative course using text and images as main tools of delivery - Have extensive experience and expertise in creating online courses - Experience in self-hosting online courses is a plus - Provide innovative ideas to make the course more attractive and compelling The perfect candidate will have a strong understanding of how to create effective, engaging text-and-image-based educational content and possess excellent skills in course design. Previous experience in building and hosting courses on a client's website i...
...increase traffic to my website and ultimately boost product sales. Key Responsibilities: - Develop and implement a comprehensive social media strategy, with a focus on Facebook, Instagram, Twitter, Tik Tok, and Snapchat. - Create engaging and enticing content across all platforms. - Monitor and analyze the performance of each campaign. - Use data-driven insights to optimize the campaign for increased website traffic. Ideal Skills and Experience: - Proven experience in social media marketing, particularly in promoting health or wellness products. - Strong understanding of the target audience's preferences and habits on various social media platforms. - Knowledge of SEO and analytics tools to track and ...
...customized CRM system specifically tailored for financial services and their freelancers. This system should be able to: - Track leads: The application should have a robust lead tracking system in place, allowing us to monitor and manage leads effectively. - Manage deals: Deal management is a crucial part of our business. The CRM system needs to support this feature to ensure smooth deal handling. - Provide performance metrics: It's important for us to evaluate the performance of our team. This CRM system should include tools to generate and present performance metrics. Additional features requested for this CRM system include: - Email integration: Seamless integration with email services to streamline communication and data management. - Re...
We need an experienced Magento developer to assist with updating third-party extensions when conflicts arise due to newer php/mysql versions. Timeline: Start on the first project on 20th May using remote desktop tools like UltraViewer or AnyDesk for real-time collaboration. Bidders must be highly proficient in Magento 2.4x.
I am seeking a skilled Shopify developer to create an online store for my new clothing brand. Responsibilities will include taking my chosen framer template and designing a website that appeals to a diverse audience of both men and women. The website will need: - An easy-to-navigate product catalog to showcase a first collection of 11 items. - A secure, user-friendly shopping cart system. - Integration with a reliable payment gateway. Swift project execution is crucial as I need this done ASAP. Ideal candidates will have significant experience in all areas of e-commerce website development. Proficiency with Shopify tools and a keen eye for design are especially important.
I'm looking for an experienced social media manager who can help me in creating and scheduling 200 posts for LinkedIn, Facebook, and Instagram. The posts will aim to target the Saudi market, focusing on Saudi public holidays, patriotism, and more. The requirements for this job are as follows: - Create 200 posts: The posts should be engaging, creative, and tailored for a Saudi audience. They should include high-quality, royalty-free stock photos and be bilingual in both English and Arabic. - Schedule posts: Utilizing Odoo Social Marketing, the successful candidate will be responsible for scheduling these posts for optimal times to reach the target audience. - Target Saudi Market: Understanding the Saudi culture and market is cruc...
...digital marketing. Here are a few details on what I am looking for: - Specialty: I am interested in a position mainly focused on digital marketing, requiring abilities in managing and optimizing online campaigns, SEO, and SEM. - Availability: As it is a part-time role, I'm looking to work 20 hours a week. My ideal schedule would be spread evenly over weekdays. - Field: I am keen on exploring various industries; however, my expertise lies in marketing. I am open to opportunities in various sectors, so long as the role is marketing-focused. Ideal Skills: - Proficiency in digital marketing strategies and tactics - Knowledge and experience in SEO and SEM - A strong understanding of keyword research - Experie...
I'm in need of a skilled developer who can create algorithms and data structures to solve a specific problem related to numerical data analysis. Key Responsibilities: - Develop algorithms to process and analyze numerical data efficiently. - Implement new functionality to enhance data processing capabilities. - Solve the specific problem we're facing with the data through the algorithms you create. Ideal Candidate: - Proficiency in algorithms and data structures. - Prior experience in creating solutions for numerical data analysis. - Strong analytical and problem-solving skills. - Familiarity with relevant programming languages and data processing tools.
...digital marketing. Here are a few details on what I am looking for: - Specialty: I am interested in a position mainly focused on digital marketing, requiring abilities in managing and optimizing online campaigns, SEO, and SEM. - Availability: As it is a part-time role, I'm looking to work 20 hours a week. My ideal schedule would be spread evenly over weekdays. - Field: I am keen on exploring various industries; however, my expertise lies in marketing. I am open to opportunities in various sectors, so long as the role is marketing-focused. Ideal Skills: - Proficiency in digital marketing strategies and tactics - Knowledge and experience in SEO and SEM - A strong understanding of keyword research - Experie...
Create a bright and bold 12' x 40' billboard to effectively promote our B2B Virtual Assistant service. This design should turn heads, deliver a clear message, and drive results! Use the below information to craft the best billboard you can do! You may utilize some of the copy provided or create your own copy based on the information provided. Company/Service Information: • We are a US-based staffing agency that provides Virtual Assistant Services to micro-, small-, and medium-sized enterprises worldwide. • Our Virtual Assistants come from all over the world. • We have been in business for more than a decade. Our services: • Admin Support • Business Support • Marketing Support • Technical Support Industries we ser...
I am looking for help to create two databases of potential clients for an e-mail marketing campaign, the first database should be exclusively of potential clients in Mexico from the entire country and the other, I don't know if it can be from Mexico City. . I am looking to obtain, if possible, name, emails, telephone number, and address
I'm in need of a skilled SEO professional to help me improve my website's visibility and search engine rankings. Your main goals will be to increase organic traffic and ultimately increase leads/sales. Key Tasks: - Conduct an SEO audit to identify current gaps in the website's SEO - Implement on-page and off-page SEO strategies - Monitor and report on performance and any improvements Ideal Skills: - Proven experience in SEO optimization with tangible results - Knowledge of the latest SEO trends and best practices - Familiarity with tools like Google Analytics, SEMrush, and Moz - Great analytical skills to interpret data and adjust strategies accordingly Feel free to reach out if you have any questions ...
I am in need of a professional flyer for my HVAC (heating, ventilation, and air conditioning) company. Mainly, my goal is to generate leads from this mailer for low to moderate income residents. I would like to have information about the NYSERDA Empower+ program, and the financial incentives available through this program Here's what I'm looking for: * Compelling design: Draw potential customers in with a visually appealing layout. * Suggested content: NYSERDA Empower+ Program, free home energy assessment and free application, low-cost or FREE heat pumps (heating/cooling) for program eligible candidates. Modifying the income limits on the back of the post card attached to reflect the below: -Household size of 1= $36,420.00 or less -Household Size of 2= $47,6...
I'm looking for a ready-made ERP cloud accounting system like that offers these key features: - Inventory Management - Sales and Purchase Tracking - Financial Reporting I'm specifically seeking a system that has a: - Modern and sleek design I plan to integrate this ERP system with other software via API. Ideal Skills and Experience: - Experience with ERP cloud accounting system development - Proficiency in UI/UX designing - Proven ability in API integration with other tools - Familiarity with inventory management, sales tracking, and financial reporting systems. I want similar to
...looking for an experienced and talented logo designer to create a classic and traditional-style logo for my brand. The primary purpose of this logo is to enhance brand recognition, so it needs to be memorable and timeless. Key requirements: - Classic and traditional design: The logo should exude a sense of history and timelessness, appealing to a wide audience. - Online usage: The logo will be primarily used in online platforms such as websites and social media, so it needs to be scalable and easily recognizable in digital formats. Ideal skills and experience: - Proven experience in designing classic and traditional logos. - Understanding of branding principles and ability to create a logo that reson...
...campaign aims at drawing the attention of social media users who are ever dynamic and receptive to ground-breaking products. Hence, bidders who have an understanding and a robust experience in reaching diverse groups on social platforms are preferred. - Fundraising Goal Our goal is to accumulate a fund north of $200,000. We are counting on a freelancer who can create captivating and persuasive contents that would support the success of this objective. - Ideal Skills The perfect fit for this job will be a person possessing proficiency in content creation, social media marketing, experience in running successful Kickstarter campaigns, and an exceptional knack for product promotion. A track record in product marketing and crowdfunding wi...
...is proficient in email marketing and skilled in data scraping. The ideal candidate should also be able to provide excellent customer support. Key Responsibilities: - Handle email marketing campaigns using Mailchimp and AWeber or something like that. - Scrape contact information from specified sources - Provide exceptional customer support as needed Ideal Skills: - Proficiency in Mailchimp and AWeber or something like that. - Experience in data scraping, particularly contact information - Excellent communication and customer support skills - Ability to handle multiple tasks efficiently - Attention to detail and accuracy in email marketing and data scraping Please only apply if you are a native English speaker based in the ...
I would like a script/bot or whatever it takes to accomplish this. I would like a pre-determined message automatically posted to a Skype group when either of two specific web ...whatever it takes to accomplish this. I would like a pre-determined message automatically posted to a Skype group when either of two specific web pages is updated. I can give you the specific website in a private message. Ideal Skills and Experience: - Proficiency in automation tools and technologies, especially for Skype - Previous experience in setting up systems that trigger messages based on website activities - Strong communication skills to understand the specifics of my project and implement it effectively If you have experience with similar projects and the skills...
