Difference between graphic design and illustration jobs
I'm looking for an experienced writer, skilled in crafting well-researched articles on technology and health. The scope of the project entails: - Writing between 1 to 5 articles - Each article should fall within a 500-1000 word count range The ideal candidate should have: - Strong research skills to ensure accurate, factual content - Ability to write on both technology and health topics - Excellent English grammar and writing skills. Feel free to ask any questions to help you make an informed bid. I look forward to your proposals.
I'm looking for a friendly and conversational American English voiceover artist for a video project. Hi, I'm looking for someone to for a voiceover of my Youtube channel, it is a channel related to personal finance. My videos are normally between 10 - 20 min (1800 - 3000 words), it would be to make 3 videos per week and I can pay 5$ per each video, it's a stable project for long-term work Would you be interested? Key Requirements: - Voiceover for a video intended for adult audiences. - The voice should be friendly and conversational in tone. Ideal Skills and Experience: - Prior experience in providing professional voiceovers. - Understanding of how to modulate tone to keep listeners engaged. - Able to deliver work in a timely manner.
...The role requires someone with experience in both regions to effectively manage the project. Key Responsibilities and Objectives: - Oversee and coordinate all aspects of the web development project - Ensure the project meets the specific goals of increasing online sales and improving user experience - Act as the main point of contact between the development team and the client (myself) Skills and Experience: - Proven track record in managing web development projects - Strong understanding of web technologies and best practices - Excellent communication and client management skills - Ability to work effectively with teams from diverse backgrounds - Prior experience in Europe and America is highly desirable - Background in t...
I'm looking for a talented designer to create a logo ...designer to create a logo for my candy business. I have no specific requirements regarding colors or design elements; I am looking for your creative input. This logo should convey a sense of fun, sweetness, and playfulness, but should also be modern and professional. I plan to use this design on all of my packaging and branding, so I need a versatile logo that will look good in color, black and white, and small and large sizes. Ideal Skills: - Proficiency in graphic design and illustration - Experience in designing logos for consumer goods or the food industry - A strong portfolio of previous work in a similar style If you are interested...
I'm in need of an expert graphic designer to generate a professional, corporate style design for a marketing folder, both inside and outside. Here are the requirements: - Include Company logo prominently in the design - Color scheme should be grey, blue, white and a touch of black - The design should strike a balance between minimalist and decorative. It shouldn't be overly simple, but it shouldn’t be cluttered as well. - Use the image of the contractor graphic on the inside flaps of the design Ideal skills for this job would be: - Proven graphic design experience - Strong portfolio of design work, showing creativity and versatility - Ability to translate business needs int...
...a creative graphic designer to develop an engaging and age-appropriate box design for a board game aimed at kids aged 6 to 8. The board game's concept revolves around kids playing the classic egg and spoon race. Its primary objective is to provide entertainment. Key elements to incorporate in the design should include: 1. Fun and vibrant colors to attract kids 2. Detailed and humorous illustrations of kids engaged in an egg and spoon race. 3. Easy-to-read Greek language font for the game's title and instructions. Ideal freelancers for this project should have: 1. Experience in graphic design, specifically for children's products. 2. A strong understanding of the target age group&...
This client is needing a new logo using the attached image in combination with the logo on the current website. All designs must be provided on a white background. Final copies must be provi...look forward to seeing what is produced. - Colors: Please take inspiration from the current color scheme on our website, - Imagery: I'd like the logo to incorporate the image provided, physical therapy equipment, and human body silhouette. Please align the style with the current logo on the website. - Timeframe: This project is a rush job, and I need it completed ASAP. Ideal candidates should: - Have experience in graphic design, particularly logo design. - Be able to work under tight deadlines. - Have a good eye for color and imagery that fits the...
I'm searching for a skilled graphic designer to create a 4" X 6" marketing postcard for my business. The details of what I am looking for are attached. Please review the attached documents and let me know your price and how long it will take you. The attached documents should be enough to answer any and ALL questions you have. Do not contact me with questions. Simply text me your price and timing. Just a pdf is required as the final finished product. Please do not bid on this project if you are not fluent in english and good at english grammar. My budget is $45 for this project
...talented graphic designer to create a classic, yet somewhat modern and minimalistic logo that will primarily be used for branding, including on presentations and flyers. Key Points: - Style: The logo should be modern, yet classy, with clean lines and soothing, yet serious colors (if used). Somewhat minimalistic, but not overly contemporary. Simple yet impactful design. - Grounding: the company is Native American owned. The design may incorporate this legacy, but not overly so. Kanine Ridge, LLC is the name of the company. Kanine Ridge is a geographic ridgeline in Eastern Oregon known for herds of wild horses that roam the rolling hills and a few peaks and valleys. - Purpose: The primary goal of this logo is for branding, mar...
I'm in need of a skilled graphic designer who can help me create a professional logo and presentation materials for my brand. The design must be modern, appealing, and versatile enough to be used across various digital and print mediums. The primary focus of this project will be on developing an iconic logo that incorporates both text and visual elements. As such, your experience with a combination of text and icon design is crucial for this task. Key Responsibilities: - Create an iconic, versatile logo design. - Develop accompanying presentation materials that reflect the brand identity. Ideal Skills: - Proficiency in graphic design software. - Strong portfolio demonstrating logo and presentation ...
...polished thumbnail for my upcoming video course. Requirements: - The thumbnail should include the title of the course. - It should feature a photo of the instructor. - I'd also like to incorporate a graphic or icon related to the course topic. The ideal candidate for this job should have: - Proficiency in graphic design, particularly in creating engaging thumbnails. - Prior experience in designing materials for video content. - The ability to work under tight deadlines without compromising the quality of their work. About the course: The course will be called: "Cybersecurity Compliance and Legal Requirements" I have attached my photo which will need to go on the thumbnail. If you have a portfolio that includes similar work, please shar...
I am looking for a skilled developer to work on a software project. This project will focus on blockchain technology and the integration of various crypto-currencies. Main responsibilities: 1) The software can perform USDT flashing, as well as USDT or BTC flashing must be transferable from/to unlimited wallets with blockchain confirmations is appreciated (binance, trust, blockchaine, coinbase, luno, cropty, kraken ,etc.......... ) since it flashes USDT or BTC, it must be visible in the USDT or BTC wallet address for 365 days. There will be no transaction fees when sending "flash USDT/BTC" to "usdt wallet" "btc wallet" as there will be no confirmation. There will be no limitation on daily USD transfers. It cannot be considered as a false transaction. ...
I'm seeking a skilled PowerPoint designer to create a compelling presentation. The objective of this pitch deck is to present my business idea effectively to venture capitalists...to create a compelling presentation. The objective of this pitch deck is to present my business idea effectively to venture capitalists. Key Requirements: - 10-15 slides - Professional and engaging design - Clear and concise delivery of the idea - Use of relevant visuals to support content Ideal Skills and Experience: - Proficiency in PowerPoint and graphic design - Previous experience in creating pitch decks or presentations for venture capitalists - Strong understanding of business concepts and how to visually communicate them - Excellent communicat...
...of text, infographics, and image galleries. Key requirements include: - Designing a layout that is both visually appealing and user-friendly, with a focus on clarity and information presentation. - Incorporating a corporate and professional color scheme that aligns with our brand image. The ideal candidate for this project would have: - Proficiency in web design and UX/UI best practices. - A strong portfolio demonstrating previous landing page design projects. - Excellent communication skills and a keen eye for detail, able to work effectively with a written brief. I'm excited to see your proposals! Specific requirements: -Offers a more professional design in keeping with the rest of our OASIS website theme. () -U...
I am in the...Requirements: - I am looking for a vivid and impactful logo that predominantly features the color green. - The logo should be cartoonish in style. - The design should express the activities of dogs, specifically playing, running, and jumping. It would be very interesting to have these actions incorporated in the shape of the two 'D's in 'DoggyDo'. Ideal Skills and Experience: - Strong background in graphic design, particularly in creating logos. - Experience in designing cartoonish and vividly colored logos. - A good understanding of dog behavior and activities to accurately depict playing, running, and jumping in the design. I'm open to creative ideas and suggestions, a...
...designer to create a visually appealing and engaging poster for an upcoming music and entertainment event. The purpose of this design is to catch the eye of potential attendees and generate excitement for the event. **Key Requirements:** - The poster should be dramatic and intriguing, evoking a sense of excitement and fun. - Visual elements related to music and entertainment should be incorporated to thematically tie the design to the event. **Ideal Skills & Experience:** - Proven experience in creating event posters - Proficiency in a graphic design software like Adobe Illustrator or Photoshop - Creativity and an eye for design - Understanding of thematic elements related to music and enter...
I'm in need of a professional email signature that matches my company's colors. - The email signature should look sleek, professional, and inline with modern design standards. - Colors should be consistent with my company's color scheme. - It should include my name, job title, and contact information. - As I need a business card and Word doc/powerpoint, letterhead besides the email signature, I would prefer designers who can handle the whole set. Ideal Skills: Graphic Design, Email Signature Creation, Branding, Proficient in Adobe Suite or similar software. Please ensure to include relevant examples of your previous work when bidding.
I need an experienced photographer specializing in product photography to help with capturing images of products for an e-commerce site. Ideal candidate should have: - Prov...site. Ideal candidate should have: - Proven experience in product photography - Familiarity with e-commerce photography trends - Ability to work efficiently with a high volume of products We're looking to photograph between 11-50 products which might include a variety of sizes, shapes and materials. These images are crucial to our online store and customer experience, so we're looking for someone who can deliver high-quality shots that highlight the product's features and appeal to our target audience. If you're a talented product photographer and have the ...
I'm looking for an experienced writer, skilled in crafting well-researched articles on technology and health. The scope of the project entails: - Writing between 1 to 5 articles - Each article should fall within a 500-1000 word count range The ideal candidate should have: - Strong research skills to ensure accurate, factual content - Ability to write on both technology and health topics - Excellent English grammar and writing skills. Feel free to ask any questions to help you make an informed bid. I look forward to your proposals.
...for a savvy marketer with expertise in SEO and social media marketing. Your primary duties will be to improve my website’s visibility through the following methods: - Optimizing Google SEO for my website - Social media marketing on Facebook, Twitter, and Instagram, as well as Tik Tok - Generating video content tailored to my social media platforms The ideal freelancer should have substantial knowledge and experience in SEO optimization, social media marketing, and creative video content creation. The main demographic of my target audience is between 25-44 years old. Your strategies should resonate with this demographic to maximize engagement and conversion rates. Pre-Work: 1. Conduct a detailed SEO audit of our website and ide...
...seeking a talented and experienced freelance video ad creator to bring our vision to life with a captivating promotional video for Epiidosis Investments LLC. The video will serve as a powerful tool to attract potential investors and showcase our expertise in alternative investments. Project Details: Title: "Epiidosis Investments LLC: Your Gateway to Alternative Investments" Duration: Approximately 1-2 minutes Objective: To generate interest and drive leads for Epiidosis Investments LLC's alternative investment offerings. Target Audience: Potential investors interested in diversifying their portfolio and maximizing returns. Tone: Professional, innovative, and inspiring. Script Sample: The freelancer will be provided with a detailed scr...
I'm seeking a highly skilled and experienced graphic designer who can create elegant 2D motion graphics for my website, similar to the style of the websites I've provided as examples. Key Requirements: - The animations will primarily be used for website motion graphics. - The style needs to be elegant. Ideal Skills and Experience: - Proficiency in 2D animation. - Strong understanding of motion graphics principles. - Experience in creating elegant, sophisticated designs. - Previous work on website animations is a plus. Please provide a portfolio of your work that showcases your 2D animation and motion graphics skills, particularly in an elegant style. Looking forward to seeing your creativity!
...media expert with a knack for creating engaging and entertaining content for my social media reels. I aim to boost engagement with my followers across Instagram, TikTok, and YouTube. Key responsibilities include: - Crafting entertaining content: I need someone creative who can make my followers laugh, smile, and engage with our brand in a more lighthearted manner. - Multi-platform strategy: Understanding the nuances of each platform is crucial - reels should be tailored to the expectations and demographics of Instagram, TikTok, and YouTube users. Skills and experience required: - Proven experience in creating engaging content for social media, particularly reels. - Excellent knowledge of the differences between Instagram, TikTok, and...
I'm looking for an experienced freelancer who can convert an 11-50 page PDF file to a Word document. The purpose of this conversion is to fa...medium-sized PDF document to a fully editable Word format. - Ensure that the converted Word file accurately reflects the content of the original PDF. - Maintain consistent formatting between the PDF and Word documents to the best extent possible. Ideal candidate: - Proficient in PDF-to-Word conversion with a proven track record. - Attention to detail to ensure accurate and consistent content transfer. - Proficient in Microsoft Word. The project does not involve editing or replacing images, so expertise in image editing is not required. If you're confident in your ability to convert a PDF to Word accurately and...
...skilled website designer and developer who can create an informational website for me. The website should have the following features: - An informational website: The main purpose of the website is to provide information about a particular subject. The website should be designed in a way that is engaging, user-friendly, and easy to navigate. - Square payment gateway integration: I need the website to be integrated with Square payment gateway. This is crucial as I plan to accept payments for services/products through this channel. - 1-10 pages: The website should have between 1-10 pages. I want the information to be presented in a clear and concise manner, and for the design to be clean and professional. Ideal Skills and Experienc...
...storefront that mainly consists of glass, brick, and wood siding. The overall design should adhere to a rustic aesthetic. Key aspects of the project: - The storefront should be medium-sized, ranging between 500-1000 sq ft. - The design should primarily consist of glass, brick, and wood elements. - The desired style for the rendering should be rustic. The ideal candidate for this project should: - Have a strong portfolio of previous storefront renderings, ideally with a focus on rustic designs. - Possess excellent skills in 3D modeling and rendering software. - Be able to understand and translate the desired rustic aesthetic into the final design. - Demonstrate a good understanding of architectural principles and materials...
I'm in need of an experienced graphic designer to create a modern label for my popcorn product- up to 20 popcorns The ideal design for this label would be a modern aesthetic. I need a designer who can create a clean, sleek, and visually appealing label, which can stand out in a competitive market. - The design should be modern, but not overly complicated so it can be easily understood by customers. - The color scheme is flexible, but should ideally align with the modern and easy-to-read posture of the design. Ideal skills and experience for this job: - Proven experience in graphic design, particularly with product packaging. - Strong understanding of a modern design aesthetic. - Ability to create visually appeali...
I'm in need of a highly creative professional who will design imaginative and engaging posters for our waterpark resort. The posters must showcase and highlight our waterpark facilities, attractions, and rides as well as the various rules and guidelines. The objective is to attract and suggestively inform families with children and teenagers. The posters should be visually attractive for these demographic ranges and educate them in a fun, compelling way. Ideal skills: - Graphic Design - Poster Design - Copywriting - Knowledge in creating designs that cater to children and teenagers.
I'm seeking a talented graphic designer to bring my vision to life by creating 1-5 diverse planner designs for my Etsy shop. The designs can range from daily, weekly to monthly planners as the specific type of planners weren't specified. Therefore, creativity is key in this project. Skills and proficiencies ideal for this job include: - Advanced knowledge in graphic design software: Adobe Illustrator, Photoshop - Experience in designing unique planner layouts - Eye for aesthetics and detail While the target audience wasn't explicitly defined, the designer should be able to cater to a broad range of consumers, from students to professionals and the general public. If you believe you're up to the task, hit me up. I look for...
...with a knack for creating stunning and professional infographic and background images for Google Ads. The core focus should be: - The creation of business-themed graphics that perfectly capture and communicate our product's features and benefits in a powerful, visually stimulating way. - Ability to convey information in a concise yet impactful manner through infographics and background images. The ideal candidate will have: - Strong graphic design skills, specifically in infographic and background image creation. - A grasp on the latest design trends in business-themed visuals. - Prior experience creating visually compelling graphics for Google Ads. - An understanding of how to communicate product features and...
I'm looking for a talented graphic designer to create a modern and captivating logo for my new cafe, 'Lyte'. The design should be in pastel tones and include both a symbol and text. Key Project Points: - Name: lyte ( the name is inspired by the concept of 'Light', electrolytes) - Logo Style: We are open to different styles, but we prefer a modern, clean, and minimalist aesthetics. - Color Palette: Pastel Tones, especially peach, grey, pale yellow, mint green. - Design Elements: Symbol and Text. -Versatility: The logo should be adaptable for use across various platforms and materials such as signage, menu, website, and social media. Target Audience: - Health -conscious individuals - Young ...
...management microservice application and are having problems with crashing pods. Need an expert to review our implementation/deployment/architecture and recommend solutions to remediate this issue and prevent it from happening again in the future. FREELANCER DESCRIPTION I'm in need of a professional to help me deploy my microservices application onto an existing Kubernetes cluster. Key requirements include: - Expertise in Kubernetes: A deep understanding of Kubernetes is a must, as the successful candidate will be responsible for deploying and managing my microservices on an existing cluster. - Microservices experience: An understanding of microservices architecture and best practices will be critical. - Troubleshooting skills: Assist in ident...
...a highly skilled professional that will help me create a modern, attractive and unique logo for my Phone repair and accessory shop called "Phone Savers". Job Expectations: - To come up with a minimalistic, modern design that can clearly communicate my brand's personality. - Present various color options as I am open to suggestions. - The logo can symbolize our services such as: phone icon, repair tools, shield. However, you are allowed to get creative with other symbol representation related to my services. Ideal Skills & Experience: - Graphic design expertise with focus on logo design. - Strong portfolio of similar projects. - Excellent communication and recommendation skills. - Creativity and innovative ...
...VECTOR cartoons and infographics for a pre agreed story board. The Story board is explaining a complex biological process - using the metaphor that the body is a large and complex factory. Your Task will be to take six scenes form the story board and illustrate them in line with the mood board attached. The winner of the project will then be invited to produce the rest of the assets over the next couple of weeks. For a further £1500. Key Responsibilities: - Develop engaging, VECTOR based illustration of the attached story board, inspired by the mood board. Ideal Skills and Experience: - Portfolio of Work - Ability to interpret and translate complex information into visually appealing, easy-to-understand illustrations - Excellent com...
I have a Chinese audio file that needs to be transcribed in English. The duration of the audio is 9 minutes. T...the audio is 9 minutes. The transcription doesn't need to be word-for-word accurate, a general overview (gist) will suffice. The text is conversation between 3 people torn out of context. I would also like the transcript to be translated into English, so I'm looking for a bilingual freelancer who is proficient in both Chinese and English. The translation should be clear, accurate, and reflect the meaning of the original audio. Key requirements: - Proficient in both Chinese and English - Experience in transcription and translation - Attention to detail Please note that the final deliverable should be both the transcribed English ...
...skilled and experienced designer who can craft a modern and unique logo and stationery set. I have some specific elements in mind that I want to be included in the design. I have attached some sample logos that show the basic idea of what I’m trying to achieve. The stationery designs required include editable business cards, letterheads, brochures, LinkedIn banners, and other relevant materials incorporating the logo. Deliverables should be provided in various digital formats including .ppt, .jpg, .pdf, .eps, .svg, .ai, and any other relevant formats. Creatives with prior experience in this realm and who are adept at working with multiple formats like .ppt, .jpg, .pdf, .eps, .svg, .ai etc. will certainly be appreciated. The ch...
...for a talented graphic designer who can polish and refine my existing logo for a modern, sleek look. The logo needs some work in terms of colors, shading, and typography. The overall design should be enhanced to convey a fresh and professional feel. Key Deliverables: - Adjust colors and shading to achieve a modern, sleek appearance - Refine typography to enhance the overall aesthetic - Enhance the overall design for a professional, polished look I also need a production package of the logo in various formats including PNG, JPEG, and Vector (AI or EPS) for versatility and usability across different platforms. Ideal Skills and Experience: - Proven experience in logo design and refinement - Strong profic...
ob Title: Freelance PowerPoint Template Designer Objective: Design a unique and professional PowerPoint template that aligns with our brand’s identity and communication goals. Responsibilities: Create a custom PowerPoint template with various slide layouts. Ensure the template reflects the brand’s color scheme, typography, and style. Incorporate infographics, charts, and other visual elements as needed. Skills Required: Proficiency in graphic design and PowerPoint. Experience in branding and corporate identity. Ability to translate concepts and ideas into engaging visual presentations. Deliverables: A fully editable PowerPoint template. A set of slide layouts for different...
I'm looking for a talented graphic designer to create a logo for my business, ABC Company. Although I skipped defining the specific industry, our brand identity should clearly reflect professionalism. Ideal Skills: - Exceptional creativity and innovation. - An understanding of the latest trends and their role within a commercial environment. - Proficient in design software. - Professional judgement and time management skills. Key Requirements: - Develop a bold, eye-catching modern logo. - Logo must reflect our professional personality. - Provide final files in various formats (i.e., .jpg, .png, .svg). Looking forward to seeing your unique designs!
I am currently facing challenges regarding the performance of a Sh...pixel's malfunctions. * Effectively resolving the issue so the pixel correctly tracks conversions once again. * Ensure stability with third-party apps currently installed on the Shopify platform. Skills and Experience Needed: * Proficiency in dealing with tracking pixels, specifically in a Shopify setting. * Knowledge and hands-on experience with Shopify platform and its interface. * Clear understanding of e-commerce conversion tracking. * Familiarity with handling conflicts between Shopify themes and third-party apps will be a notable asset. I'm seeking an expert who can resolve this swiftly, and reassessment of the successful remedy to the pixel error will be param...
I'm in the middle of writing an e-book on and need an experienced writer to take it to completion. Key Points: - The e-book is partially written, but I need someone to extend it with more textual content - Additionally, I require graphical content or illustrations to enhance the material - The desired style should be creative and artistic Ideal Skills and Experience: - Prior experience in e-book writing, especially in a creative and artistic style - Ability to research and create engaging textual content - Graphic design skills to create or source relevant visuals - Experience in illustrating or working with illustrators is a strong plus. - Familiarity with or similar platforms would be beneficial The writer will increase its c...
I would like to convert this graphic into vector graphics
I'm seeking an experienced Android developer for the creation of a personal car share application. Key Features: - User Registration and Login: The application should allow users to register and log in to their accounts. - GPS Tracking and Mapping: The app must have GPS integration to enable real-time tracking of both the car and the user's location. - Payment Integration: The app is expected to have a payment gateway to facilitate transactions between users. If you've previously worked on similar applications or have the necessary skillset to bring this to life, I'd love to hear from you.
I'm seeking an experienced graphic designer for a modern, minimalistic & classic logo for my food brand. The logo must include the name - The Trainman Cafe Feel free to work on few samples and send across along with your portfolios. Be creative.
...of a captivating and vibrant logo to represent my travel agency, focusing specifically on adventure travel. Details are as follows: - Given the absence of my preference for a specific style, the designer will have the creative freedom to choose between a modern, classic, or minimalist style. However, the design must reflect and promote the exciting and thrilling nature of adventure travel. - The color scheme should predominantly feature orange and yellow, reflecting warmth, energy, and positivity. - The design must be creative and unique, capturing the essence of our agency's focus on adventure travel. Ideal candidates for this job should have: - Proven experience in logo design - Creative thinking leading to ...
I am in need of a skilled Performance Based appointment setter with experience in the solar and roofing industries. Key Responsibilities: - DM appointment setting focused on the solar and roofing markets. - Specifically targeting the USA. - Aiming to set between 11-20 appointments per week. Ideal Candidate: - Knowledgeable and experienced in direct message appointment setting, especially within the solar and roofing industries. - Exceptional communication skills with a keen eye for lead identification. - Prior experience in performing such tasks on a national level is a definite asset. Compensation- 15% of Every deal Each Deal is $5,000-$50,000 in Value
...synchronization of various data between Loyverse and Odoo 17. Key Requirements: - Synchronize Products, Invoices, Credit notes, Payment In, and Payment Out data from Loyverse with Odoo 17. - The synchronization should be manually initiated, meaning there is no requirement for automation or scheduled synchronization. Additional Details: - The task will include working with the Loyverse access token to effectively extract data from the POS. - The implementation should take into account potential data duplication and handle it appropriately, either by selecting a specific period or checking for duplicate records. Ideal Candidate: - Proficient in both Loyverse and Odoo 17. - Past experience working on similar synchronization projects. - Skilled in data ...
I'm looking for a graphic designer to create a logo for a commercial villa. Looking for something that is minimalist, modern and clean/lean. Colours are not decided on yet, so I'm open to suggestions.
I need a talented designer to create a roll up banner and a standard banner for me. These materials are intended for the advertising of my product/service. The primary message that the banners should communicate is brand promotion. I need 3 banner designs- 1 for roll up banner and 2 more different size banners. Key elements that should be incorporated into the design are: my company logo, some product images and a catchy tagline. Ideal Skills and Experience: - Experience in graphic design, particularly banner design - Understanding of advertising and brand promotion - Ability to incorporate key elements (logo, images, tagline) into the design - Creativity to come up with a catchy tagline that is in line with the brand ...
