How to keep your wordpress site from being hacked jobs

...specialist to help improve the search engine rankings of my local-targeted HTML CSS website. Key Points: - **Urgency**: The project is time-sensitive, and I need the work to be done as soon as possible. - **Local Focus**: The target audience for the site is local, so expertise in local SEO strategies is essential. - **HTML CSS**: The website is built using HTML and CSS, so experience with optimizing such sites is preferred. Ideal Skills and Experience: - Proven track record in SEO, particularly with local-focused sites. - Strong understanding of HTML and CSS and how they impact SEO. - Ability to work quickly and efficiently to meet the tight deadline. - Excellent communication skills to keep me updated on progress. Pleas...

...Service to a diverse audience of both businesses and consumers. Here's what I need: 1. Copy that Illustrates Services: The main goal is to inform potential customers about our digital service. Therefore, an ability to describe the unique features and benefits of the service is paramount. 2. Target Audience Understanding: Being able to employ a versatile style that appeals to both B2B and B2C consumers is also essential. I need someone who understands the different communication needs for these audiences and can adjust their writing style accordingly. Skills and Experience: - Proven copywriting skills, ideally in the technology or digital services sector - Understanding of B2B and B2C communication - Ability to simplify complex se...

Need a ad done that will be posted to Facebook Instagram and TikTok. It’s to advertise Vehicle Inspections being done at our automotive garage It must include Phrase- Is your vehicles inspection up to date? Phrase- R&R is now an authorized Vehicle Testing Station! (VTS #80) Phrase- Come In and Get Your Inspection Done Today! Artwork: someone conducting inspections Logo Contact Number - 374-6528/636-1313/681-1447 Address: #41 Southern Main Road McBean Couva

I need an exceptional web developer with strong SEO skills to enhance the functionality, aesthetics, speed, and overall user experience of my current website. It's primary target being business professionals, it needs to suit their taste and information needs. The key tasks involved are: 1. Improve SEO ranking - Expected to use proficient SEO skills to optimize site metadata, tag images, and use keywords effectively to raise the site's ranking on search engines. 2. Enhance user interface - The current design should be refined making it more visually appealing and user-friendly with an easy-to-navigate layout, suitable for a professional audience. 3. Optimize website speed - The loading time of the website should be dras...

...organizations in a spreadsheet, and each organization has a unique number. For each organization the Freelancer is required to copy and past this unique number into a search bar on In each charities unique page there is a list of documents, as per the attached instructional video I require; - Financial data on the right of the page (and graphs) copied and pasted into a word document, then saved. - The last three years AIS data copied and pasted into separate word documents , and then saved. Please note these are separate links you will need to click on as the data is on a web page and not downloadable, therefore it needs to be copied and pasted into individual word documents. - The last three years financial reports downloaded and file renamed

I'm in need of an experienced video editor with exceptional skills in advanced editing, specifically in adding special effects and color grading, instagram reel maker, campaign ads video editor ​ Ideal Skills: - Extensive background in video editing - Strong experience in creating special effects and color grading...specifically in adding special effects and color grading, instagram reel maker, campaign ads video editor ​ Ideal Skills: - Extensive background in video editing - Strong experience in creating special effects and color grading - Proficient in using advanced editing tools - Proven track record of delivering high quality MP4 formatted videos - Able to turn around work quickly with the raw footage being less than an hour. Looking forward to your...

I'm actively seeking a full-time, work-from-home position as an Administrative Assistant. As an Administrative Assistant, your primary responsibilities would be: - Providing extensive administrative support - Organizing and maintaining files - Handling correspondence - Managing schedules and appointments - Coordinating meetings and events I'm looking for someone who can: - Demonstrate excellent organizational skills - Communicate effectively - Have a high level of attention to detail - Work efficiently and effectively in a remote environment - Keep confidentiality of my personal and business matters Previous experience in a similar role is a plus. Please provide a detailed overview of your skills and experience in your bid.

I'm looking for a diligent freelancer who can help with entering text data from handwritten documents into a digital format. Requirements: - Entering text data from handwritten documents - Ensuring general accuracy (minor errors are acceptable) - Organizing the data in a clear and coherent manner Ideal Skills: - Proficiency in data entry - Attention to detail - Patience and perseverance - Basic understanding of the English language The task requires someone who is meticulous and can maintain a good level of accuracy throughout the process. If you have experience with data entry and can ensure timelines are met, I'd love to hear from you.

I'm in need of a serious, detail-oriented freelance virtual assistant for some important data entry tasks. Key Requirements Include: - Speciali...detail-oriented freelance virtual assistant for some important data entry tasks. Key Requirements Include: - Specialized in data entry, with strong attention to detail. - Experience with Excel spreadsheet is compulsory because all text-based data entry will be done here. - As this is text based data, a great understanding of English and excellent typing skills are required. - Being well-organized, disciplined, honest and able to complete tasks on time is essential. This job is suitable for someone who enjoys data input tasks with a knack for precision, consistency and quality of work. If you meet these requireme...

I need a Word file created from the content I will provide. The content will be used for a legal documentation/report. Key Requirements: - Type the provided content into a Word file - Ensure accuracy and appropriate formatting - Comprehension of legal terminologies and conventions is preferred, though not mandatory Ideal Skills: - Fast and accurate typing - Experience with Word processing - Understanding of legal terminology (preferred) Please note, the content will be provided in raw form and will need to be transformed into a cohesive, well-structured document. If you have experience in legal document creation, it would be a huge plus.

I'm looking for someone to help me organize and input my personal finance data into an Excel sheet. The Excel sheet is intended to be a combination of both summary and itemized details. This means that your work will involve both categorizing transactions, and summarizing them by month or year. This project requires a good understanding of personal finance, as well as data entry experience. The ideal candidate should be able to work with sensitive financial information and must be able to keep this data confidential. If you have experience in personal finance or accounting, and can handle this kind of detailed data entry, I'd love to hear from you.

I’m looking for a skilled web developer to create an eCommerce website focused on selling packaged food items. Crucial to this project is the incorporation of sophisticated data tracking capabilities and a distinctive coupon generation feature. Key Aspects: - An intelligent data tracking system should be in place, capable of performing: - Customer behavior analysis, to help predict purchase patterns and tendencies. - Inventory monitoring, to keep a watchful eye on stock levels and alert for required replenishment. - Sales tracking, to keep an accurate record of the business's sales. - A unique coupon generation feature allowing customers to enter a code to avail of particular discounts or rewards. The desig...

I need 8 avatars created (I will give 8 images of examples I need) and 8 different voices. The avatar will be from chest up and will be basically still and will be able to communicate with the user in real time back and forth like a real human conversation. This will be an adult niche ai chat bot so will need to be programmed accordingly. It should be a very simple but professional and responsive interface and easy to manage for me. Will have crypto membership payments and simple affiliate referral program. More work will be available ongoing.

I'm in need of a compelling, inspirational, and motivational short bio for my professional portfolio. Key aspects of this project include: - **Purpose:** The bio is specifically for my professional portfolio. - **Tone:** I am looking to strike a balance between being inspirational and motivational. - **Content:** The bio must encompass my key career achievements and personal anecdotes. Ideal Skills and Experience: - Proven track record in writing professional bios. - Ability to blend career achievements with engaging personal anecdotes. - Proficiency in crafting motivational and inspirational content.

Development of an educational website on WordPress focusing on content organization and accessibility. The site will feature a post categorization function to facilitate user navigation. Inspired by the provided prototype, the design will be modern and intuitive, aiming for a pleasant and efficient user experience. The goal is to provide a user-friendly platform for students and educators to access and share knowledge in an easy and organized manner. You can view the prototype at this link:

I'm in need of a talented web designer who can create an engaging, informative website primarily directed at corporate professionals. Ideally, your expertise should include but not limited to: - Professional web designing - Experience in creating sites for corporate entities - Proven track record in developing informational websites The website will be mainly used to provide in-depth detail about our product services. Therefore, showcasing services in an accessible and compelling manner is essential. A concise and appealing format that presents information clearly yet engagingly is what I'm aiming for. Being able to understand and design with a corporate professional audience in mind will significantly benefit the project's outcome. Ha...

U xan design and can move into elementor 1. Must create image ur self in canva 2. Must do elemento 3. Must link payment 4. Must create text keep if not ill mot pay if u agree only go Means one page . The below. Is contends for1 page . 1

I'm ...talented photo editor to remove a stomach bulge from one of my pictures. The goal is to make the area appear slimmer without affecting the natural skin texture. Key Responsibilities: - Use Photoshop or a similar photo editing tool to trim the stomach area. - Keep the skin texture as natural as possible. - Deliver a final image that looks professionally edited and natural. The ideal freelancer for this job would have: - Proficiency in photo editing software, preferably Photoshop. - Experience with body shape manipulation and slimming on photos. - Excellent attention to detail. - The ability to adhere to a natural skin texture while editing. I'm not looking for additional enhancements beyond the stomach trim...

Need to move from odoo online to odoo community edition

...skilled graphic designer to create a minimalist logo for my brand. The key concept of the logo is a non-equal sign, symbolizing the uniqueness and individuality of the brand identity. Here are my specific requirements: - Color: I want the logo to primarily use black. Please feel free to suggest any accent colors if you believe it could enhance the final design. - Style: Minimalist. The design should be clean, uncluttered and straightforward. - Emotional Response: The logo should provoke the feeling of being unique and different from others. The ideal freelancer would be someone who has experience in minimalist logo design and understands how to evoke emotions through graphics. They must also have a strong eye for color usage. Please in...

I have a hosting on Bluehost that is infected with malware, on this hosting I have around more than 50 websites, but I want to focus on 3 specific websites, I want these sites to be cleaned and migrated to a VPS that I have with another provider , we look for efficient methods that guarantee 100% security that no malware will be transferred to the vps, we seek to be aware of the process and know the methodologies applied, therefore we hope that these 3 websites are completely free of malware at the time they arrive at the new VPS, both the cleaning and the migration is what we are looking for the job.

...capabilities; comprised of industry veterans, Confirmis business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision making, particularly in developing economies. As a Site Verifier, you will be responsible for verifying a company’s existence through visual data by conducting a site visit to ensure that we provide reliable and accurate information to our client. JOB DESCRIPTION: • Conduct basic verification with the subject company’s authorized representative, such as line of business, key executives' name, etc. • Take pictures of the subject company and its vicinity, as per Confirmis’ standard operating guidelines. • Provide observation about the ...

I’m looking for a WordPress specialist to develop an e-commerce website for selling digital products. My customers should be able to browse the products with ease, add them to their digital shopping carts, and make payments securely and effortlessly. The site will be the face of my business, hence it should not only be functional but also visually appealing and user-friendly. Key features: - An easy to navigate product showcase - Shopping cart functionality - Secure PayPal and Credit Card payment integration. Ideal candidates are those who: - Have extensive experience in eCommerce website development, specifically on WordPress - Have successfully completed similar projects - Are familiar with the integration of PayPal and credit ca...

As a fitness brand targeting individuals over 30 who are eagerly seeking a transformation, I require a versatile marketing team to manage every aspect of our promotion and content creation, lead generation and paid ads. Your tasks will include: - Social Media Management: You'll be in charge of managing various accounts, ensuring consistency in the brand message and engagement with the audience. - Content Creation: This includes creating attractive and engaging materials relevant to our target audience. - Ads Campaigns: Your team will design and manage advertising campaigns across multiple platforms, organically appealing to our specific market. Furthermore, you'll engage in: - Social Media Ads: Focused on maximizing reach and engagement among...

Looking for a photographer for a personal photoshoot in Berlin. The main goal of this project is to capture myself in a couple spots in berlin in a grungy style. Possibly train stations or cool graffiti spots. I’m not very used to being in front of a camera, so someone who could give me some directions would be preferred! This project is for personal use, so if you’re an inexperienced photographer that’s cool too! I attached some pictures that capture the style I’m looking for. (None of the pictures are of myself)

As the owner of a site that is in need of better online visibility, I'm looking for an experienced SEO specialist. My primary goal is to noticeably increase the traffic my website gets. I especially want to target a few specific countries, so knowledge of international SEO strategies will be beneficial. Being highly proficient in Google SEO is a must as all my SEO efforts will be focused on this search engine. - Key Goals: - Increase website traffic - Improve Google search rankings - Boost online visibility in specific countries - Required Skills and Experience: - Proven track record in SEO - Expertise in Google SEO - Experience in ISEO targeting the USA - Strong understanding of SEO analytics and reporting

My Wordpress site's dropdown menus are malfunctioning. This has been a problematic issue that's affecting all the pages on my website. I've been utilizing the WordPress default menu manager to handle the menus. This problem is hindering my ability to update and manage the content effectively. I am seeking a proficient Wordpress developer who can: - Diagnose why the dropdown menus aren't functioning properly. I believe it is has something to do with the theme I'm using (Roosevelt) because when I switch themes the dropdowns start working. This started when I updated to the newest version of Wordpress. - Use their extensive knowledge of Wordpress and its default menu manager to rectify this issue...

I need a talented interior designer who can give my medium-sized kitchen and mudroom an instant modern makeover within a short time frame. Being proficient in modern interior design, your work should focus on aesthetics as well as functionality. Foresight on the latest trends and fresh ideas in modern kitchen and mudroom design is crucial. Ideal freelancer should have: - A portfolio with modern kitchen and mudroom designs - Good time management skills to meet tight deadlines - Ability to maximize space utilization in medium-sized rooms - Expertise in 3D modeling and designing software Please read description. If there are any questions please post it in the comment section.

we want to develop a new WordPress website for an HR provider - 5-7 pages (home, about, services, careers (will have a contact form with job titles as drop-down, send to an email when submitting), a contact page with form & google map) - Basic content & logo will be provided. - Pictures and other images/videos developer to source. - Responsive design - SEO friendly - Elementor PRO ( we will provide the license) - faster page load - optimized - animated - eye-catching design - Security - Mobile Optimized - contact form & other needed plugin configurations. Please share some design ideas/links to discuss.

...abstract to collaborate on an upcoming adventure-themed graphic novel. The intended audience is children between the ages of 8-14. Whether you usually work in one of these styles or both, your vision and adaptability will be a great asset to the project. The ability to transform written words into visually engaging scenes and being able to communicate complex emotions through your art will be paramount. Ideal Skills and Experience: - Proven experience in illustrating, particularly for graphic novels or children's books - Strong background in cartoon and abstract art styles - Ability to collaborate on a vision and take creative direction - Understanding of what resonates with 8-14 year-olds - Adventures art experience will...

We need a Wordpress site built out to match our Photoshop design. A PDF of the design is attached, the Photoshop file and resources will be provided after we start the project. Looking for someone to start on this ASAP. Project details are below. * We want someone to work on this over this weekend so we can have something on Monday. Does not need to be completed, but need to have progress. 1. We have already setup the site and installed a theme here: 2. We are using the Avada theme and page builder. We've installed demo content. This content should all be replaced. 3. This is a single page website, but has quite a bit of content on it. 4. Style this page to match the attached design. 5. Menu: the design does not have a...

I'm looking for a talented paid media specialist to spearhead my restaurant's digital marketing campaigns. Key tasks include: - Setting up and aligning Meta and Google Ads - Optimizing paid search campaigns for high visibility - Managing organized and appealing display advertising Our objective is to generate leads and catapult sales that would drive significant footfall and recognition. The targeted outcomes being a marked increase in customer engagement and consequently, our bottom line. We intend to radiate our content spotlight on our impeccably curated menu items and spectacular promotional discounts, intending to not only draw in a loyal customer base but also immerse them in our food story. Ideal Skills: - Paid Media marketing exp...

...game similar to spikeball that will be played on the beach. It is similar to a a game called beer dye commonly played at colleges so I need to have 4 holes in each corner that can hold a ball similar to how poole is played where the balls fall in a hole Key requirements: - The frame should be durable, water-resistant and suitable for the beach environment. - The net should be of high quality and appropriate for game play. - The overall design should be innovative and engaging. The ideal freelancer for this project would have experience in: - Industrial design with an emphasis on sports equipment or outdoor products. - Fabrication of plastic products that can withstand outdoor conditions. - Understanding of game dynamics to ensure th...

I'm looking for a skilled web developer to revamp my website. The primary focus is to improve the overall design, enhance user experience, and optimize loading speed. This upgrade is crucial as the website caters to a diverse audience, including the general public, existing customers, and potential customers. Being SEO ready as well. Key Tasks: - **Design Improvement**: The current design needs to be refined to give a more polished and professional look. This includes reorganizing content, improving navigation, and ensuring a consistent visual style throughout the site. - **Enhanced User Experience**: The website should be easy to navigate, with intuitive user interfaces and engaging content. It should be designed to ca...

I, as a client, am in need of a skilled professional to handle content creation and scheduling for my Instagram page on a daily basis. This includes: - Images: Photoshoots, editing, and formatting for Instagram posting. - Videos: Creation, editing, and formatting for Instagram posting. - Graphics/Infographics: Design and creation of visual content relevant to the message being displayed. The candidate should have experience in digital photography, video filming/editing, graphic design, and social media management. Excellent knowledge of Instagram, its various formats, and the platform's algorithm for maximum engagement is also crucial for successful outcomes. Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, or any similar software will be advantageous.

I'm looking for a skilled photo editor to remove unwanted objects from the background of 8 photos. The objects include vehicles, power lines, partial buildings, and roads. The ideal freelancer will have expertise in photo editing and manipulation, with a sharp eye for detail and a strong portfolio that demonstrates previous work in similar projects. Key requirements: - Removing vehicles, power lines, partial buildings, and roads from the background of 8 photos. - Ensuring the new background looks like natural scenery. Please submit your past work for review.

I'm looking for a video editor to collaborate on a YouTube series, where we would conduct weekly interviews with everyday people. Each week, we uncover the unique stories and experiences of different individuals, bringing their perspectives into the public eye and bring 3,4,5 or 6 3 minute interviews together into one show called HOT LINE. The show is filmed like a chat show one interviewer interviewing someone for 3/6 mins, then the next, next interview. The interviewer will have a research assistant that has control of a giant tv screen behing the interview. The research assistant will take calls from people, pop up zoom meetings, show social media feeds and pop up relevent content about the interview to make the interview exciting and sticky and interactive....

...seeking a talented Shopify expert who can make a series of updates to my website to increase its functionality and appeal. Key tasks will involve: Design Changes: - Updating the theme to reflect current web design trends(shopify 2.0 theme) - Revamping the layout for improved user experience - Creating detailed, multi-tab product pages for extensive product information Functionality Enhancements: - Synchronizing the website with our social media platforms for simple customer engagement - Developing a loyalty program to encourage repeat customers - Creating a custom checkout process to simplify purchasing and improve conversion Additional Features: - Incorporating year/make/model/submodel/engine/transmission search filters to aid customers in...

I will send over our current deck. I just need someone to make the deck look attractive and high level to keep potential investors engaged. I'm seeking a skilled professional to create a high-level Power Point pitch deck targeted at potential investors and business partners. The primary objective of the deck is to secure funding. The ideal candidate for this project will have experience curating content for investors and partners, as well as crafting compelling stories through graphics and text. Key requirements: - Craft a persuasive Company Overview that highlights the uniqueness of our business - Develop detailed and convincing Financial Projections that demonstrate profitability and investment return - Creatively present our Marketing Strate...

I need a proficient SolidWorks designer to distinctively translate my 2D CAD drawing into a Solid 3D model. This model is primed for manufacturing purposes. Therefore, accuracy and adherence to provided specifications are key. • Skills & Experience: - Expert in SolidWorks software and solid modeling. Familiar with manufacturing processes. Previous experience dealing with manufacturing-oriented models is a significant advantage. Please note: I've already selected a material for manufacturing, so no suggestions are needed in that regard. Your task would revolve solely around 3D modeling. Let's create a model that facilitates effective manufacturing! Your expertise is appreciated.

...a creative and experienced professional to design a dance lesson plan and a reading lesson plan for personal use. Key requirements: Dance Lesson Plan: * For teenagers aged 13 to 18 years * Incorporate various dance styles - Ballet, Hip-hop, Contemporary or any you might recommend * Keep it engaging and beginner-friendly as our focus is on learning and enjoyment Reading Lesson Plan: * The reading lesson plan should be age-appropriate and encouraging Skills and Experience: * Previous experience writing efficient lesson plans * Knowledge of different dance styles * Understanding of teenager's learning processes * Ability to create engaging and interactive material * Excellent communication and presentation skills Your creative suggestions ...

Project Description: We are looking for a skilled WordPress developer to build a website for , a company specializing in property and business loans overseas. The website should support multiple languages and feature a multi-currency loan calculator, secure loan application processing, and user account management. Objectives: Develop a clean, professional-looking website using WordPress. Include key functionalities such as a loan calculator, multi-language support, secure application forms, and customer login areas. Required Features: Multi-currency loan calculator Secure application processing User registration and management Responsive design for all devices SEO-friendly structure Skills Required: Proficient in WordPress, PHP, HTML, CSS, and JavaScript Exp...

I'm seeking a professional who can take on the role of a webmaster and also manage our dedicated server. Key Responsibilities: - Ensure the website is...also manage our dedicated server. Key Responsibilities: - Ensure the website is running smoothly by performing regular maintenance. - Updating website content as needed. - Undertake back-end development tasks to keep the site functional and efficient. - Handle the server management, particularly in terms of maintenance and updates on a weekly basis. Ideal Candidate: - Proven experience as a webmaster - Proficiency in back-end development - Prior experience with server management, especially dedicated servers - Able to commit to weekly server maintenance Your bid should reflect your ...

Stepping Back Through Data I have a table of orders, lets say. I'm trying to find all the "Completed" orders, and then step back through other "Cancelled" orders for the same Customer, that were created within 72 hours. The trick is, I want to keep stepping back until I don't find anymore orders (the 72 hour window will now be based on the last order found). Also, the logic should stop if it finds another "Completed" order for the same customer. I've included a test table and data, as well as an expected output. CREATE TABLE #Order ( OrderID int, CustomerID int, OrderDate datetime, OrderStatus varchar(25) ) INSERT INTO #Order VALUES (1, 1, '02/15/2024 07:00 AM', 'Cancel...

I'm looking for a skilled SEO professional to help me achieve top Google rankings for two websites, each with specific goals in mind. For : - Targeted Markets: I require the site to be ranked #1 on very specific local markets. - Content Strategy: The site is already live. I plan to feature a mix of blog posts, product/service descriptions, and customer testimonials. For the second website, which is still under development: - Primary Goal: The site is being developed with the primary focus on lead generation for services. - Content Strategy: I'll be featuring a range of content types to support the SEO goals, including blog posts, product/service descriptions, and customer testimonials. Ideal skills for this project includ...

...crowdfunding site from scratch WordPress will NOT work You must know all the functions and features to produce our site You must be 24 /7 with customer service in the event a link goes down on a weekend If you are just a one person operation DO NOT RESPOND WE NEED A TEAM Please respond with FULL DETAILS AS IT PERTAINS TO US ONLY as to what you will do for us so we will decide if you are a good match Send samples of crowfundibg sites you have built this is mandatory or do not reply again We need experienced Also let us know the estimate time for delivery of a 100 percent fully functional live site Many thanks again reply only if you have crowdfunding or fundraising site building experienced Send a ...

...designer to revamp my current advertising flyer. Here's what I need: - Purpose: The flyer is meant for advertising a service, so the emphasis should be on clarity and persuasion. - Target Audience: I'm focusing on seniors aged 51 and above. Therefore, the design should appeal to this demographic. - Style: I envision a traditional and classic design, something that exudes sophistication while being clear and easy to understand. Your role will be to take the existing content and images and transform them into a fresh, elegant design that captivates my target audience. Ideal Skills: - Graphic Design: Proficient in using design software to create visually appealing layouts. - Marketing: Understanding of how to vi...

...talented software engineer to construct a minimalist portfolio website for me on a custom domain. I believe the minimalist design will promote simplicity and emphasise my portfolio itself rather than the design aspects of the site. Ideal Skills and Experience: - Proven experience in website creation on custom domains - A strong understanding and appreciation for minimalist design principles - Ability to bring concepts to life, balancing both functionality and aesthetics The final product should be a clean, sleek, and easy-to-navigate website, reflecting the minimalistic style while providing exceptional user experience. My expectation is for a thorough, detailed-oriented professional who can capture my vision and translate it into a fully functional ...

...on the benefits of Teltonika Devices. The goal of this presentation is to educate and inform our management and decision-makers about the potential advantages and improvements that IOT technology can bring to our generator systems. Key Content: - The basics of IOT for generators: The presentation should start by explaining what IOT is and how it is being utilized in the context of generator monitoring and control. - Real-life applications and outcomes: It would be ideal to include some real-life case studies or examples of how IOT, specifically using Teltonika Devices, has improved generator performance and overall operational efficiency. Additional Notes: - The presentation should be engaging and informative, aiming to make a compellin...