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    I'm looking for individuals to help drive tr...looking for individuals to help drive traffic to our new social media platform, Okay.com.gr. - Goal: The main aim of this project is to increase website traffic. - Target Audience: The promotion should be directed towards young adults, specifically those between 20-55 years of age. - Channels: I'm particularly interested in leveraging influencer partnerships to achieve the goal of driving traffic. Ideal freelancers for this project should have: - Proven experience in social media promotion, especially with a focus on driving website traffic. - Knowledge and understanding of the young adult demographic, particularly those between 20-55 years. - A track record of successful influencer partnerships and collaborations. - ...

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    As I'm launching my fight wear brand, I need a Shopify website that will primarily help me showcase my products and brand identity. Key Requirements: - Incorporate a high-quality video content integration: I have a few videos that I'd like to be prominently displayed on the website. - Implement a robust customer reviews and testimonials section: As a new brand, customer feedback is crucial to building trust and credibility. Other Information: - Product categories: My brand is launching with a limited number of products, roughly 1-3 categories. - Website should be designed to engage potential customers and strengthen my brand's identity. Ideal Skills and Experience: - Prior experience in developing Shopify websites for fashion or sports brands. - Strong p...

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    ...performance of XLNet but with a unique approach. The project is intended to be utilized as part of my BTech project. Key Project Elements: - The NLP model should be tailored for social media data from Twitter, Facebook, and Instagram. - It should be designed to tackle sentiment analysis, text classification, and named entity recognition tasks, similar to XLNet. - The model must be unique in its approach and not a reiteration of XLNet or any existing model. Ideal Freelancer: - Proven experience in creating NLP models from scratch - Extensive knowledge of XLNet and other advanced NLP models - Familiarity with social media data processing - Strong background in sentiment analysis, text classification, and named entity recognition - Excellent communication skills to ensure...

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    !!!Important for the mockup! We would like to at least see the design on the LEFT side view until the final decision is made. The winner of the competition must then prepare the design for all 3/4 pages accordingly!!! Just as important - WE DO NOT NEED A NEW COMPANY LOGO (you can find our company logo as lettering and also as a picture in the attached ZIP_ FILE!) We have a motorhome (DETHLEFFS A6971) with which we travel to motocross events but also to quad tours and other events. The motorhome has the basic color white, with some original stripes that can be removed. We would like to use the motorhome as an “advertising space” for ourselves and are looking for the right design. The basic requirement is that we can cut or plot the whole thing &ldquo...

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    Trophy icon High-End Food Branding & Packaging 13 days left

    I'm seeking a talented designer with a strong background in luxury branding and packaging, specifically for a high-end food product. Your task will involve: - Crafting a sophisticated logo that embodies the essence of the product - Developing a rich, luxurious color scheme that enhances the overall brand identity Ideal skills and experience for this project include: - Extensive experience in luxury branding and packaging design, particularly within the food industry - Strong portfolio showcasing past work in creating high-end, visually appealing logos and color schemes - Proficiency in understanding and executing modern luxury design trends. Please note this is a food product, hence a good understanding of the market and consumer preferences in this area would be a big plu...

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    I'm on the lookout for a talented graphic designer to create a text and symbol integrated logo aimed at establishing strong brand identity. Skills Ideal for the Job: • Proven experience in graphic design • Vital knowledge in branding • Creativity, with an impressive portfolio of logo designs designed for brand boosting Description of The Task: • Design a combined text and symbol logo • The logo should appeal globally, and take our brand recognition to the next level Kindly, include samples of your previous works in your proposal. It's a plus if you've successfully handled same nature projects before. Looking forward to an effective collaboration.

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    Trophy icon Elegant Company Card Design Needed 2 days left

    I'm looking for a freelancer who can create an elegant company card for me. I've a company logo that needs to be incorporated into the design. This is a straightforward project, but I do value attention to detail, creativity and of course, the ability to create a design that's elegant. Ideal skills and experience for the job: - Proficient in graphic design and print design - Prior experience in creating business cards - Strong sense of aesthetics and attention to detail. Name UK Phone Number Other Phone Number Email Address Company Website UK Address Other Address

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    ...require an easy-to-follow online watercolor painting course video, along with a captivating marketing reel, chiefly aimed at beginners with no prior knowledge of painting with Chinese watercolours. The principal goals are as follows: • for the reel - create a captivating reel that will drive engagement - Highlight the instructor's skillset - the reel will drive engagement on various social media platforms • for the videos - create easy-to-follow paint-along lessons with a theory block at the beginning and follow-along video of a lesson - ensure brushwork is captured with sufficient focus and detail - ensure video colours are true to life • for the day - give the artist sufficient advice on future filming (tools and their use) Assume a day’s fi...

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    I'm looking for a talented logo designer who can create a memorable, professional, and visually appealing logo for a Trucking Transport Company. The logo should draw the attention of my target audience and help establish a strong brand recognition. Key Requirements: - The Name R.T.J. should be inserted on the grill - The word TRANSPORT should be put on the front bumper bar, both carved in one example and straighter cross in another example. - the logo should convey an icon of the front of a truck (see attachment) with the name inside sections. - The logo should be created with some blues, some gold font colours - the logo should be given to me in a few different colour samples I'm on a tight deadline for this project and need it to be completed as soon as possible. I...

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    I'm in need of a skilled graphi...modern, sophisticated logo that will be used across different platforms. The primary use of the logo will be for my website, print materials, and social media. Key Requirements: - Modern Design: The logo should have a modern look and feel, aligning with contemporary design trends. - Multicolored: I would like the logo to incorporate shades of blue, green, and red. It should be aesthetically pleasing and work well in various color backgrounds. Ideal Skills: - Graphic Design: Prior experience in creating logos. - Color Theory: Ability to work with a multicolor palette. - Branding: Understanding of the importance of a logo in brand identity. - Web Design: Knowledge of how logos function on websites. - Print Design: Experience in creating ...

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    I'm in need of an experienced video editor who can help me create visually engaging and dynamic content for my social media platforms. Specifically, I'm looking for someone who is well-versed in editing Instagram Reels and Youtube Shorts. Key requirements: - You should be able to edit videos to fit within the 1-3 minute timeframe. - The ability to add text overlays, transition effects, and color grading to enhance the overall visual impact of the content. Ideal skills and experience: - Proficiency in video editing software. - Strong understanding of social media trends and what makes content engaging. - Ability to work creatively within the constraints of short-form video content. If you have a knack for storytelling through short videos and can bring a fresh and...

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    I need an expert in digital marketing to help generate leads and boost sales. While the specific services required have not been decided, the focus should be on optimizing marketing efforts to target young adults aged 18 to 34. The ideal freelancer would bring a strong background in Social Media Management, SEO, and PPC Advertising. This versatility will allow us to pivot and adjust strategies as needed to ensure the highest level of success.

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    ...The designer will be responsible for creating a unique, eye-catching logo that effectively represents my brand. - Although the style of the logo hasn't been specifically determined, I'm open to your creative suggestions. - The primary purpose of the logo will be for brand identity, so it needs to be memorable and versatile for use across different marketing materials. Ideal Skills and Experience: - Proven experience in logo design - Strong portfolio that showcases creativity and versatility - Understanding of brand identity and marketing principles - Excellent communication skills to understand and incorporate my vision - Ability to deliver high-quality work within agreed timelines If you're a talented designer with a passion for creating memorable brand i...

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    ...should encapsulate the essence of my garden landscaping business to appeal to potential clients and investors. Key Sections: - Company history: Brief but impactful introduction to our journey and ethos. - Services offered: A detailed description of the array of landscaping services we provide. - Project portfolio: Showcase of our past and ongoing projects, highlighting our expertise and range. - Pictures of the plants we provide: High-quality images of the plants we offer, to visually enhance the presentation. Ideal Candidate: I am looking for someone with: - Proficiency in creating compelling PowerPoint presentations. - Previous experience in creating company profiles, especially in the landscaping or related industries. - An understanding of what appeals to potential ...

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    ...this game is board game enthusiasts, family tabletop gamers and children. The chosen candidate should have a deep understanding of how to effectively market products to these demographics. The following are the key responsibilities and requirements for the job: - Marketing Channels: The ideal candidate should be proficient in utilizing a mix of marketing channels. These would include: - Social Media: Ability to create appealing content for platforms like Instagram, Twitter, and Facebook, identifying child-friendly content that resonates. - Email Marketing: Creation of engaging email campaigns, possibly featuring game previews or related content targeted towards parents and children. - Influencer Partnerships: Experience in identifying and collaborating with child-friendly...

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    ...with extensive experience in social media, content, and email marketing. The ideal candidate will be able to help me with a B2C-focused campaign. Key responsibilities include: - Developing and implementing a comprehensive marketing strategy that effectively utilizes all three areas of marketing - Creating and curating engaging content for different platforms with a clear focus on the B2C audience - Craft compelling email campaigns that drive brand awareness and product sales The primary objectives of this project are to: - Significantly increase brand awareness within our B2C market - Drive a noticeable increase in product sales through the implemented marketing strategies Ideal candidates for this project should have: - Proven experience in Social Media, Content and E...

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    Minimalistic Thumbnail Design 5 days left
    VERIFIED

    I'm in need of a talented designer to create a minimalistic, yet effective thumbnail for the branding of my social media presence. Key Points: - The design should reflect my brand identity and be clean and simple yet eye-catching. - It will primarily be used on social media platforms, so it needs to be visually appealing and easily recognizable in a small format. Ideal Skills: - Proficiency in graphic design and branding - A strong portfolio showcasing similar work - Experience in creating designs specifically for social media Please provide examples of your previous work and let me know your proposed ideas for this project.

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    ...The designer will be responsible for creating a unique, eye-catching logo that effectively represents my brand. - Although the style of the logo hasn't been specifically determined, I'm open to your creative suggestions. - The primary purpose of the logo will be for brand identity, so it needs to be memorable and versatile for use across different marketing materials. Ideal Skills and Experience: - Proven experience in logo design - Strong portfolio that showcases creativity and versatility - Understanding of brand identity and marketing principles - Excellent communication skills to understand and incorporate my vision - Ability to deliver high-quality work within agreed timelines If you're a talented designer with a passion for creating memorable brand i...

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    I'm seeking a skilled social media marketer with a keen eye for design to manage my villa's Instagram profile. The primary goal of this project is to drive bookings for my cozy and traditional six-bedroom villa in Lonavala. Key responsibilities include: - Developing and executing a comprehensive Instagram marketing strategy that showcases the villa's cozy and traditional aesthetic effectively. - Creating visually appealing and engaging content, including high-quality images of the villa's interiors, exteriors, and amenities. - Utilizing Instagram's features such as Stories, IGTV, and Reels to enhance the overall marketing efforts. - Monitoring and analyzing the performance of the Instagram account, and making adjustments as needed to optimize results in dr...

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    As we venture into the development of an online store for both Instagram and Facebook, we are looking to showcase our unique product - gift paper bags and gift packing wrappers. Key tasks include: 1. Developing an online shop for two social media platforms. 2. Creating engaging, sellable designs for our products. The ideal professional for this work should not only have experience in social media store development but should also be a credible product designer. They should understand up-to-date trends and be able to make design suggestions that will appeal to our consumers. Creativity, with a keen attention to details, and experience in design related to gift packaging is also a bonus.

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    I have a WordPress site which needs a complete makeover. I'm looking for a developer with strong PHP skills to implement the necessary changes. Specifically, I need a talented individual to customize the theme of my WordPress website, focusing on the color scheme, layout structure, and font styles. Key Responsibilities: - Customize the color scheme of the website to align with our brand identity. - Implement changes to the layout structure of the site for improved user experience. - Modify the font styles across the website to achieve a consistent aesthetic. Ideal Skills and Experience: - Strong proficiency in PHP, with experience in WordPress. - A portfolio demonstrating successful customization of WordPress themes. - A good eye for design, with the ability to harmonize the ...

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    I'm looking for a talented graphic designer to help me breathe new life ...minimalistic logo. The core of the new design should retain the current color scheme, as it's a significant part of our brand identity. Key Focus: - Redesigning the current logo with a more professional and trustworthy look without straying far from the original minimalism Ideal Skills and Experience: - Strong experience in logo design - A good understanding of color psychology and its impact on branding - Ability to communicate trust and professionalism through minimalist design Your proposal should include: - A brief overview of your experience in logo design - A rough timeline for the completion of the project - Your approach in maintaining the brand identity while enhancing the profess...

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    I am looking for someone that has listened to the Drake vs Kendrick Diss tracks many times. I need someone that is very active with the culture & knows almost everything thats going on in this beef. I need someone that has seen all the memes around the beef. And knows the history of the be...someone that has seen all the memes around the beef. And knows the history of the beef. I'm looking to put together some content around this beef. And I need someone that can guide me. 1. How old are you? 2. Where do you live? 3. Who do you think won the battle and why? 4. If I needed you to defend the loser, could you do so? 5. Tell me something interesting about this beef? 6. What social media platforms are you active on? 7. Did you auto generate this application you sent me, or d...

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    ...React developer to assist with the development of a user-centric web app. The key features: 1. User login and authentication 2. In-app purchases **Platform:** This app will be solely for the web, so your expertise in React will be crucial. **Other Information:** The web app may potentially require third-party integrations in the future, so experience in implementing payment gateways or social media logins could be beneficial. However, there's no immediate need for this, so it's not mandatory. This project will require a developer with a good understanding of user experience and an eye for detail. You should be able to work closely with me to ensure the app meets the needs of the target audience. Your ability to bring strong design principles and a proactive appro...

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    Seeking For Video Editor 300₹ Per Shorts 700₹ Per 10 Minutes Video

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    ...to develop a comprehensive branding strategy and implementation plan for Africa Health Sciences University (AHSU). The key objectives include: Develop a new brand identity that aligns with the vision and values of Africa Health Sciences University. Create brand guidelines encompassing visual identity and messaging. Develop a phased implementation plan outlining the steps and timeline for the branding process. Execute the branding across various touch points including signage, marketing materials, digital platforms, and internal communications. Scope of Work The scope of work for this project includes: Developing a new brand identity for Africa Health Sciences University, including logo design, color palette, typography, and visual elements Creating brand guideline...

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    I am seeking a talented graphic designer to create a bespoke logo for a website, as well as for other uses. Your design should bring to life my brand’s unique identity and vision. Here are some key points about the project: The business is in Alice Springs so logo with outback and aboriginal feeling Please see the attached file for one logo i really like - Purpose: The logo should encapsulate our brand identity and visually enhance our website. In addition to the website, the logo may be used for different functionalities, which underscores the need for a versatile and scalable design. - Skills and Experience: Prior experience in logo design is essential. Please include examples of your past work in your application to demonstrate your competence and creativity. E...

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    I'm in need of a skilled developer who can build a SaaS-based application with React JS. The application will serve as a landing point for new customer to know more about our organisation Key Requirements: - Development of a SaaS-based application with React JS Ideal Skills and Experience: - Proficiency in React JS - Experience in SaaS application development

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    I'm looking for a skilled WordPress developer to create a 5-10 page e-commerce website for my business. Req...Requirements: - Develop a professional, visually appealing e-commerce site using WordPress - Implement a user-friendly interface for easy navigation and shopping - Customize the website to ensure it reflects my brand identity - Utilize SEO best practices for improved search engine visibility - Ensure the website is mobile responsive - Integrate standard e-commerce functionality Ideal Skills: - WordPress development - E-commerce website design - SEO best practices - Payment gateway integration (specifically PayPal, Stripe, and/or ) - Mobile responsive design - Brand identity customization Please provide examples of previous work with e-commerce sites you have d...

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    Need a graphic designer to design pamplates daily for social media like instagram, linkedin etc. moreover banner designing for company and regular work

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    I run a Business Solutions Company that focuses on building business credit and funding, services to small business owners through an online platform. To improve our reach, we need an expert who can effectively market our business and product through online advertising and social media. You'll be working to increase our client base, specifically through social media marketing, and content writing etc.. Relevant experience with these industries is a plus. Key skills and experience: - Proven track record with digital marketing - Knowledge of online advertising platforms - Social media strategy and implementation - Understanding of our target audience: small business owners. - Assist in Onboarding new clients to the Credit builder program Your main goal i...

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    As a social media manager, I'm on the lookout for a skilled social media specialist who can create captivating real-life videos and photo posts for my Facebook, TikTok, and Instagram accounts with the content I provide. Here's what I am seeking: - Creation of real-life promotional videos and photo posts, making my platforms appealing and irresistible to prospective customers. - Maximizing my social media engagement – increasing followers, comments, shares, and the overall reach. - Having a keen eye for details that will ensure my brand stands out in the highly competitive online space. - Strategizing and implementing posts that are in line with the objective of sales increase. Desirable skills and experience: - Proven experience in social med...

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    I'm in need of a new logo for my company. The design must be modern and versatile, suitable for both online use (websites, social media) and print (business cards, flyers). Ideal skills and experience for this job: - Logo design expertise - Proficiency in modern design trends - Experience in creating versatile logos for both online and print use.

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    Modern Brand Logo Creation 5 days left
    VERIFIED

    I am in need of a skilled and creative designer to develop a modern style logo for my brand. The logo should represent brand identity and be visually striking using bright and bold colors. Key requirements: - Create a logo that effectively communicates brand identity - Utilize a modern design style - Select bright and bold colors for the logo The ideal candidate should have: - Proven experience in logo design - A strong portfolio of modern and creative logos - Ability to deliver high-quality work in a timely manner - Excellent communication skills to understand and incorporate feedback.

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    I need an experienced video editor to regularly produce high-quality and engaging video content for my social media channels, including LinkedIn, Online courses, website and Only Fans (If you are not comfortable with male nudity or medical procedures, this is not for you) We have multiple businesses and multiple channels: - One is a day spa - One is an injectables clinic - One is a penis Enlargement Medical Clinic - We will provide: Footage - Broken down in Dropbox folders Guidelines - As per Australian medical guidelines Ideas - List of ongoing topic ideas - Video Editing Needs: I require advanced video editing services, focusing on tasks like color correction and incorporating some special effects. Slight background music and some subtitles. - Timeline: The work will be ongo...

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    Hi Seabit Media, I noticed your profile and would like to offer you my project. We can discuss any details over chat.

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    I'm in need of a skilled video editor for my social media and YouTube channels. I have a collection of videos that need to be edited into engaging, shareable content. An Indian Hindi video editor expert is needed. And the money will be 20% of the YouTube earnings. Only those who are honest and serious about the work should DM Required - Key Requirements: -Only Indian - Extensive experience in video editing, particularly for social media and YouTube - Creative flair to ensure the videos are engaging and can hold viewer's attention - Prompt turnaround time for a batch of 8-15 minute videos - Experience with Hindi language content is a big plus The ideal freelancer will be able to work with minimal supervision, understand the tone and style I'm aiming for,...

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    ... which I will outline below. Responsibilities: - Conducting thorough market research to identify trends, audience preferences, and competitors' strategies. - Optimizing our marketing campaigns for maximum impact and reach. - Managing our social media accounts, specifically on Facebook and Twitter, to promote brand visibility. Ideal Candidate: - Proficient in data analysis and market research to provide actionable insights. - Experienced in campaign optimization to ensure our efforts are efficient and effective. - Skilled in managing social media accounts, with a focus on Facebook and Twitter, to bolster brand awareness. The ultimate goal of this role is to significantly improve our brand's visibility and recognition. If you have the necessary skills and experi...

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    Project Overview: This project involves the creation of a new, dynamic website for JStar Capital, designed to enhance online presence and brand identity. The website will be modeled after an existing site known for its engaging design and animations, serving as an inspiration for the overall aesthetic and functionality. Objective: The primary goal is to launch the website by this Sunday, with initial content being placeholder text that will be updated in the following weeks. The website must also incorporate new icons and logos aligned with JStar Capital's branding. Tasks: Phase: Task 1.1: Conduct a detailed analysis of the benchmark website to identify key design elements and animations. Task 1.2: Create a design mockup that incorporates JStar Capital’s branding guid...

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    I run a remodelling company, AXXION REMODELING, specializing in bathroom, kitchen, and basement renovations. I'm looking for a professional to design a modern house and a set of tools for my company. Your design work will play a pivotal role in showcasing our company's craftsmanship, style, and attention to detail. The modern style is key to our brand, so we're looking for a designer who excels in modern aesthetics. Key Project Details: - Design a modern house that reflects the cutting-edge and sophisticated approach of our company. - Create a set of tools for AXXION REMODELING. These tools should be practical, user-friendly, and well-suited for the demands of our day-to-day work. Requirements: - Proficient in modern design aesthetics - Experience in ...

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    I have online shop of fashion jewellery on Etsy and I am based in the...you have suggestions - My target audience is women all over the world but especially UK,USA and rest of the Europe Ideal skills and experience for this job include: - Proven experience in social media marketing, particularly in the e-commerce space - Strong understanding of the Etsy platform and its audience - Ability to create engaging content that resonates with a female audience - Track record of achieving tangible results in terms of sales, brand awareness, and traffic growth through social media marketing - Up-to-date knowledge of social media trends and best practices If you're a social media and marketing expert with a creative flair and a passion for helping businesses succee...

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    ...experienced social media manager to push my online presence on multiple platforms, making my brand more visible, generating leads, and forging stronger connections with our audience. The platforms to be managed include Facebook, Instagram, Pinterest, Youtube, and LinkedIn. Operating as much more than just a 'poster of content', the ideal candidate will also: - Create unique and engaging content that resonates with our audience. - Foster an active and engaged community, responding to comments, and driving discussions. - Provide analytics and reporting to monitor the success and reach of different content types and campaigns. The ultimate goal of this project is to generate leads. Therefore, special consideration will be given to those with a proven track record in conv...

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    Good day! Kindly accept this project as this is where your payments for the Alibaba Social Media Project will be facilitated.

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    Good day, Sylwia! Kindly accept this project as this is where your payments for the Alibaba Social Media Project will be facilitated.

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    I'm looking for a skilled social media marketer to assist me in increasing the online visibility of my posts. This will include focusing on Facebook and Instagram to ensure my content reaches a wider audience. Key Responsibilities: - Develop and implement a social media strategy to increase the visibility of my posts - Utilize Facebook and Instagram to engage with current followers and attract new ones - Monitor and report on the performance of each platform, making necessary adjustments I'm looking for a professional who has proven experience in increasing online visibility through social media, with a specific focus on Facebook and Instagram. Please provide examples of previous projects you've worked on that have achieved similar goals.

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    I need a web developer to implement a fundraising tool into my Shopify site that will track product sales ...multiple teams at the same time, similar to the setup on Poppinpopcornonline.com. - User dashboard should display various metrics: * Total sales per team * Highest selling products per team * Breakdown of individual contributions per team and top three highest sellers * Top selling products for each team member * Ability for the individual team member to share their link via email and social media Ideal Candidate: - Proficient in Shopify development - Experience with integrating and/or building sales tracking tools - Skilled in creating user-friendly dashboards with detailed metrics - Familiarity with fundraising tools or sales tracking in a team-oriented setting ...

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    I am looking for a freelancer who can help me automate my web search for bid opportunities (RFPs) for my telecom company. Currently, I rely on searching manually, but this process is time-consuming and not as efficient as I'd like. Key Project Requirements: - You will be responsible for setting up an automated search that looks for RFPs related to "fiber optic" or other telecom-specific keywords, which are due every May 2024 or similar queries. - This automated search needs to run every 2-3 weeks, ensuring that I stay up-to-date with new bid opportunities and future due dates. - You should have a deep understanding of web scraping and automation to accomplish this task. Additional Information: - I would like to receive notifications about new bid opportunities v...

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    I'm seeking a creative graphic designer to create a unique, aesthetically pleasing logo for my esthetics healthcare business. Key Requirements: - Must incorporate brown and nude tone...incorporate brown and nude tones, reflecting the calm, warm, and welcoming atmosphere of the business - Experienced in designing logos for health services or retail businesses - Understands the importance of the logo on business cards and can optimize the design for such a format - Uses a modern and clean design aesthetic Ideal Skills: - Graphic Design - Adobe Illustrator - Logo Design - Brand Identity The most suitable candidate will have previous experience with logo designs in the healthcare industry and a portfolio showcasing their style and ability. Looking forward to receiving your id...

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    I require an experienced accountant to prepare a set of financial documents for my company. Last 2 year Audited Financial statements for the previous 2 fiscal year-ends: Income Statement, Balance Sheet, Cash Flow Statement Interim Financial Statements (Balance Sheet, P&L, Cash Flow Statement) Financial statements for the most recent interim period: Income Statement, Balance Sheet, Cash Flow Statement Merchant Processing Statement

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    I am in need of a compelling pitch deck for my stock data-focused analytics company with the primary aim of impressing potential clients. This deck will be utilized mostly for acquiring new clients and should therefore be designed to concisely illustrate our company's strengths, services, and how we can help clients make better decisions using our comprehensive stock data analytics. Ideal candidates for this task should possess: - Proven experience in creating compelling pitch decks - Understanding of the stock market and related data analytics - Strong graphic design and storytelling skills to effectively relay information - Exceptional attention to detail

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