New zealander analytics jobs jobs

I'm looking for a talented data analyst to help me leverage MIRO for a deep dive into our various types of data and generate actionable insights. I need the work done quickly, so please be prepared to jump right in. Key skills and experience required: - Previous experience in data analytics, particularly using MIRO and analyzing a range of data sources. - Ability to identify trends and patterns, discover correlations between variables, and make data-driven recommendations. - Excellent communication skills and the ability to present complex findings in a clear, understandable manner. - A proactive and fast-paced work ethic- the ability to deliver quality work quickly, without compromising on accuracy.

I am looking for an experienced and creative social media specialist to create and manage advertising campaigns for my business across several platforms - namely Facebook, Instagram, Twitter and TikTok. Skills and Experience required: - Proven exp...my business across several platforms - namely Facebook, Instagram, Twitter and TikTok. Skills and Experience required: - Proven experience in managing paid social campaigns on Facebook, Instagram, Twitter and TikTok - In-depth knowledge of these platforms' advertising algorithms and audience segmentation - Ability to create engaging content suitable for each platform - Strong understanding of analytics and ability to optimize campaigns based on results Please apply with relevant examples of campaigns you've managed and resu...

I am looking for my company logo to be up-dated as it is low resolution and not suitable for some print jobs

I will complete the two notebooks and make sure that the code runs perfectly.

We are a marketplace an have an excellent website (Build in Next Js) that is facing some indexing issues in google. I'm looking for an expert in programmatic SEO (pSEO) to help me resolve these issues. We currently have 3.8 M pages build throug...- Identify & resolve the specific indexing problems affecting my website - Suggest and implement strategies to improve website's indexing Ideal Skills and Experience: - Proven track record in SEO, with a strong emphasis on programmatic SEO - Expertise in resolving indexing issues - Excellent understanding of search engine algorithms and indexing processes - High proficiency in SEO tools and analytics Your insights and solutions will be critical in helping my website reach its full SEO potential. Please share your relevant e...

I...WordPress website. The specific problem is that gtag is not tracking website events as expected. Key Responsibilities: - Troubleshoot and rectify the gtag implementation for event tracking on a WordPress website. - Ensure that all events are being properly tracked and sent to Google Analytics for accurate data collection. Ideal Candidate: - Proficient in WordPress development with a deep understanding of gtag implementation. - Experienced in resolving tracking issues and ensuring data integrity in Google Analytics. - Familiar with debugging tools to identify and fix the gtag tracking issue effectively. I have previously attempted to address the problem by using a plugin for gtag integration. However, the issue persists, indicating that a more tailored and thorough solu...

...ideal candidate for this project should have: - **Experience with News Media Websites:** Experience in creating personalised news media content and working with API content feeds is a must. - **WordPress Development Expertise:** Proficiency in WordPress development is essential. - **E-Commerce Skills:** Understanding of e-commerce functionalities and payment gateway integration. - **Marketing and Analytics Experience:** Knowledge of inbound and outbound marketing strategies, data collection (email addresses, cell phone numbers) and data measurement is required. You will need to be able to set and achieve traffic and revenue targets and earning comission and success fees as part of an on going contract renumeration. Need someone that wants to make a fair base hourly rate andcea...

* Please deliver a locally working (DDEV!) composer based installation of TYPO3 v12. * Use Bootstrap for Frontend! * You will receive a PSD file and 2 Font files * Page Template Header (see attached JPGs): ** main navi (should come from TYPO3 page tree), 2 levels, burger menu for mobile ** logo, Insta-Icon and red "bubble" can be hard coded in template * Page Template Footer ** hard coded button: "Jetzt Kontakt aufnehmen" with link to "contact" page in page tree ** hard coded link: "Impressum" with link to "impressum" page in page tree (hidden in menu) * Content Elements: ** Please style the "Text with media" appropriatly (see ""): Image, Headline etc ** Element "Card Group" to display a variable amount of E...

...including weekly AMA (Ask Me Anything) sessions. Event Coordination: -Assist in organizing and promoting monthly influencer events -Engagement and Community Building: -Engage with followers and respond to comments and messages. -Organize and manage giveaways for followers Research and Analysis: -Conduct research on digital beauty trends and skincare ingredients. -Monitor and report on social media analytics to measure the impact and adjust strategies accordingly. -Shopify Management: -Update and manage product listings on Shopify. -Assist with order processing and customer inquiries. Requirements: -Proven experience as a Virtual Assistant or relevant role. -Proficiency in using ChatGPT for content creation and customer engagement. -Strong knowledge of Shopify and its functiona...

I'm looking for a s...conversion rate, bounce rate, and traffic sources from search engines and other platforms. - Insightful monthly reports: I'd like to receive these reports on a monthly basis. The primary goal of my website is to generate leads. I'm keen on understanding how various aspects of my website are contributing to this goal. Ideal skills for this project include: - Proficiency with Matomo and similar analytics tools - Experience in setting up and interpreting website performance dashboards - Ability to analyze data and provide actionable insights - Strong communication skills, especially in translating data into reports that are easy to understand. If you have what it takes to help me set up a robust and insightful website performance dashboard, I...

I'm seeking a creative graphic designer with a keen understanding of non-fiction book cover aesthetics. My book dives into the genre of self-help, with a focus on delivering a message of empowerment to the readers aged 20-30. Title - ATOM JOBS Sub Title - 9 Dream Job Secrets with AI Background Color - white Author Name: Akhilesh Telkar Ideal candidates should have: - Proven experience in designing captivating book covers, particularly in the non-fiction and self-help genres. - Aptitude for understanding the target audience and creating designs that appeal to them. - Excellent communication skills to understand the vision for the book cover and bring it to life. Impress me with your portfolio and let's collaborate to create a book cover that speaks directly to the audi...

I'm seeking a talented artist who can create simple, yet professional cartoon-sketches of 18 specified politicians. This project will involve creating a logo and a banner incorporating the logo. Key Requirements: - Skilled in cartoon-style drawing - Able to create 18 distinct politician sketches - Experience in creating logos and banners - Ability...and has a good eye for detail. If you have experience in creating brand visuals with a touch of humor, that could be a great plus. Examples derived from these 2 memes: and Please start your reply with "I have read until the end", applications failing to do this will be disregarded. The successful candidate will receive more jobs after successful completion of this assignment

I'm looking for an expert who can effectively drive traffic to my new website and establish proper analytics for visibility and audience targeting. The freelancer should have a strong understanding of TikTok, Google, Instagram, and Facebook. It's crucial that they can set up and manage these platforms to maximize their potential for my website. Key Responsibilities: - Implementing traffic-driving strategies and campaigns on TikTok, Google, Instagram, and Facebook. - Setting up analytics and tracking mechanisms on my WordPress site. - Tailoring the content and strategies to attract teenagers, young adults, and parents, my target audience. The ideal freelancer should have: - Proficiency with TikTok, Google, Instagram, and Facebook, as well as WordPress. - Pr...

I'm looking for a skilled animator who can create a 2 in 1 video for the launch of a news analytics platform. The video will serve as both a countdown to the platform's unveiling and a narration of its key features. The target audience for this video is primarily business professionals. Key Points: - The video's style should be an animated explainer. This will help convey complex information in a visually engaging and easy-to-understand manner. - The tone of the narration should be conversational and engaging. It's crucial that the video captures the attention of the audience and keeps them interested throughout. Ideal Skills and Experience: - Proven experience in creating animated explainer videos, particularly for B2B audiences. - Ability to craft engaging an...

I'm currently in the process of setting up a new enterprise and I'm looking for a talented graphics designer to assist me in the creation of a logo and some additional graphics. Key Points: - The primary task will be the design of a logo and website banner - I have a preference for minimalistic styles, but I am also open to suggestions and recommendations. - I'm also interested in additional supporting graphics to complement the logo and establish a consistent brand identity. - The successful freelancer should have a strong portfolio of past work in logo and graphic design. Please include relevant samples in your application. - I have an idea of what I have in mind please see attached I am thinking it needs to have a boy and girl panda, I don' like the eyes in t...

I am in search of a skilled Vue.js developer to create a brand new web application. This project requires the following: - **Vue.js Expertise**: The ideal candidate will have a solid understanding of Vue.js, and be able to demonstrate experience with building applications from scratch. - **API Integration**: A key part of this project will be integrating the application with APIs. The developer should be proficient in working with various types of APIs. - **Mobile Responsiveness**: The application must be mobile responsive, so it is crucial that the developer has a strong understanding of responsive design principles. The successful candidate will have a good eye for design, be able to translate requirements into code, and be a clear communicator. Please provide examples of previo...

I’m looking for someone to help me download the tale of two wastelands capital punishment mod list from Wabbajack for fallout new Vegas

I need a skilled web designer familiar with creating eCommerce websites, with a special focus on restaurant-based email marketing. Key functionalities desired include: - An email subscription form to allow site visitors to opt into mailings - Automated email campaigns that streamline our marketing process - Email analytics tracking to help us understand and improve performance Experience in these areas, as well as a strong understanding of real-time inventory management, would be ideal for this role.

As the creator of this project, I'm looking for an AI/ML expert to leverage their skills and experience in object recognition and anomaly detection to analyze various types of video footage - from surveillance videos to live streams and pre-recorded videos. Key responsibilities...tracking techniques to detect anomalies. * Ensuring real-time alerts for any suspicious activities, amplifying the safety measures. * Aiming for improved accuracy in detecting potential safety hazards. * Enhancing the efficiency of video footage monitoring and analysis. The ideal candidate should be proficient in AI/ML, with proven experience in object recognition, anomaly detection, and video analytics. The ability to provide real-time solutions and ensure precision in safety hazard detection is hi...

...advertising, and SEO optimization is a plus (though we are open to new ideas) - Understanding of marketing budgets and the ability to work with a model that has an initial budget of $1000, with 80% of all sales being reinvested into future marketing efforts If you can demonstrate past success in similar projects, and have the creativity and strategic thinking needed to help us grow, we would love to hear from you. Responsibilities: Develop and Execute Marketing Plans: Create comprehensive marketing strategies to increase brand awareness, drive traffic, and generate leads. Campaign Management: Plan, execute, and optimize marketing campaigns across multiple channels, including digital, social media, email, and content marketing. Analytics and Reporting: Track, analyze, and...

Saya cukup familiar sebagai development website, memahami Hosting, Cpanel, Spanel dll, maintenance website, mempercepat loading speed website, debug sistem, revamp website, membuat company profile, blog, ecommerce, news portal, forum,...wordpress, blog Wordpress, CMS online shop opencart (pengalaman 11th), CMS Ecommerce Magento (pengalaman 6 tahun ), framework CI, php native. Selain develop website, Saya juga bisa membantu website dengan mengoptimalkan SEO User Friendly. Menguasai DIgital Marketing, Google Analytics, Google Map Business, Google Ads, Google Adsense, Facebok Ads, Instaram Ads, Menguasai Search Engine Marketing (SEM), Mengusai Social Media Marketing (SMM) Menguasai Social Media Optimization (SMO). Web nanti sudah saya setting Google Analytics, Webmaster Tool Goo...

I'm currently seeking a skilled graphic designer to create eye-catching flyers and posters to advertise a product. The intention is to leverage on the power of success stories or case studies from satisfied customers, in an effort to at...graphics and design, and significant experience in promotional material development, preferably around product advertisement. A keen understanding of marketing to the general public will be highly beneficial. I am looking forward to receiving creative and visually striking designs that will translate success stories into increased product interest from the public. Your portfolio showcasing similar jobs will be a distinct advantage. I am open to any ideas that will enhance the effectiveness of the information relayed. Let's create design...

...and curate engaging and shareable content tailored to each platform. - Monitor and respond to audience comments and engagement. - Implement strategies to increase followers and engagement. - Drive traffic to my website through well-planned campaigns. Ideal candidate: - Demonstrable experience managing social media accounts across multiple platforms. - Strong understanding of each platform's analytics and how to interpret the data to make informed decisions. - Proven track record of growing social media followings and driving website traffic. - Excellent communication and writing skills. - Creative and able to think outside the box to engage audiences. - Experience in running social media advertising campaigns would be a plus. Please provide examples of your past work and ...

I am looking to automate certain repetitive tasks that are currently performed in Excel using Power Automate. - Main Objective: The ...currently performed in Excel using Power Automate. - Main Objective: The chief goal of this project is to automate data comparison tasks. This will greatly improve productivity and minimize errors that may come with manual comparison. - Ideal Experience: The ideal freelancer for this task should have extensive experience in Excel and Power Automate and should have successfully completed similar jobs in the past. A strong understanding of data comparison techniques and working with excel spreadsheets will be highly beneficial. - Skill Set: Key skills required include Excel, Power Automate, and a good understanding of data processing and workflow a...

I'm looking for a proactive and creative Digital Marketer with a strong background in bikini or fashion sales. As a professional wi...capability in boosting product sales specifically - Expertise in Instagram and Facebook, the two primary social media platforms for my target audience Your responsibilities will include but are not limited to: - Developing and executing social media marketing strategies that resonate with our target audience and drive sales - Monitoring and analyzing the performance of these strategies using data and analytics tools - Collaborating with our creative team to ensure content aligns with our brand and marketing goals I'm looking for someone who can hit the ground running, take ownership of the role, and drive results using their industry knowl...

...changes competently. - Back-end Development: You will be tasked with adding new search criteria and fields to the back-end using the Smyles Plugin. - Attention to Detail: It's important that the changes you make are seamless and do not disrupt the existing functionality of the site. Your main responsibilities will include: - Implementing new search criteria: Specifically, I need the addition of a new category search criterion using the Smyles Plugin on the back-end. - Ensuring a smooth integration: You must make sure that all changes and additions are fully integrated with the existing system without causing any conflicts. - Need to add additional search filter "Industry" before other search criteria and for this to match jobs or candidates in...

...looking for a skilled web designer to help me create a brand new WordPress website that will replace my old website. The design should incorporate all the existing elements and features from the old website, ensuring a smooth transition for our current visitors. Key Responsibilities: - Create all pages on our new word press website from old website Ideal Skills: - Proficient in WordPress and web design - Ability to create designs targeting a professional/corporate audience - Strong attention to detail to ensure all elements from old website are carried over The primary goal of the new website is to improve brand awareness. Therefore, the design should reflect this with a strong, professional appearance. The target audience for the new website is professi...

4/2/2024 Melany 2 $1.00 $2.00 2/17/2024 PSD Edits 93 $1.50 $139.50

I'm looking for a logo designer to create a playful and fun logo for , an advertising platform aimed at helping girls find jobs in the adult industry. The ideal logo style should be playful and fun, while still maintaining professionalism. It should appeal to our target audience - women looking for job opportunities in the adult industry. Key points to consider: - The design should be bright and vibrant, to attract attention and make a statement. - The logo should include a symbol related to the adult industry, whilst remaining tasteful and not explicit. - The design needs to be modern and unique, setting us apart in this competitive market. - The end result should be a memorable and professional logo that represents our brand effectively. Skills and experience in creating

I need a Node.js developer to create and integrate an API for me immediately. The project involves: - Designing and developing a robust, scalable, and secure API - Ensuring seamless integr...for me immediately. The project involves: - Designing and developing a robust, scalable, and secure API - Ensuring seamless integration of the API with my existing project - Thoroughly testing the API to guarantee its functionality and reliability Your main tasks will be to: - Utilize your expertise in JavaScript to develop the API - Ensure the API can handle high volume data processing and analytics - Focus on security, especially around user authentication and authorization Please keep in mind that the timeline is urgent, so your prompt availability and quick turnaround will be highly ap...

I am in need of a designer who can create a flyer and postcard full of color and energy for my rental consulting company. This project demands a good understanding of vibrant and captivating designs that seize the attention of the viewer and don't let go. Key Responsibilities: - Develop a bold and colorful design that incorporates company branding - Convey the concept and p...company branding - Convey the concept and purpose of the company effectively in the given design Ideal Skills: - Expert in Graphic Design - Strong understanding of branding and promotional designs - Experience in creating flyer and postcard designs I am seeking a quick learner who can grasp the essence of my company and reflect it creatively and vibrantly in the designs. Past experience in similar jobs ...

I am seeking a YouTube analytics expert to help improve the watch time analytics of my channel. Key Responsibilities: - Analyze current watch time patterns and identify areas for improvement - Provide recommendations to boost viewer engagement and retention - Suggest strategies to enhance the overall analytics of my channel Ideal Candidate: - Proven experience in improving watch time analytics on YouTube - Strong understanding of viewer behavior and engagement on the platform - Excellent data analysis skills - Up-to-date knowledge of YouTube algorithms and best practices - Experience in the entertainment content industry would be a plus Please note, I am looking for someone who can not only analyze the data but also provide actionable strategies for improvem...

...skilled developer to add new features to our existing platform. This project involves: - It is necessary to speed up the site so that it is optimized in such a way that it opens quickly in both mobile and desktop versions - Adding a button after the contact page. We need to make this button work properly - You also need to add two sections to the main web page of the site according to my needs - You also need to properly configure a certain site again so that it displays correctly in the mobile version - I also need premium plugins of a certain format I'd appreciate it if you would share your ideas on how to best achieve these goals. Ideal Skills & Experience: - Proficient in WordPress development and customization. - Experience in adding ...

Seeking a skilled graphic designer to create a visually compelling and modern logo for my business, Con Air Handyman Services. Below are a few specific requirements: - The design must incorporate the color blue, along with some silver. - Though I specializ...design must incorporate the color blue, along with some silver. - Though I specialize in HVAC and home maintenance, I want the logo to be more focused on the HVAC aspect. - Ideally, the logo will include a temperature icon – something that clearly connects to heating or cooling. - As I've chosen a modern style, I'm interested in something sleek, simple and easily recognizable. - I also perform odd jobs and honey do lists Those experienced in logo design, particularly for service-industry businesses, would be a...

...page designs. Responsive Layout: Mobile-friendly design that adapts to various screen sizes and devices. CMS Integration: WordPress installation and setup, allowing for easy content management. Content Strategy Session: Session to outline the site’s content needs and SEO goals. Contact Form: Integration of a basic contact form which stores records in the CMS system. Google Analytics Setup: Integration of Google Analytics for tracking website traffic. Security Plugins: Installation of security plugins to help protect the website from common threats. The following pages are included in the base design package. • Home • About • Travelers • Clients Additional Page Development Creation of additional web pages beyond the initial set included in the base...

...Configure the dialer to handle multiple campaigns simultaneously. - Integrate a basic CRM to manage and search client information efficiently. - Ensure the system can support a minimum of 10 representatives. - Provide the capability to handle "N" number of lines per representative. - Design a user-friendly interface for agents to manage calls and access customer information. - Provide real-time analytics and reporting tools to monitor performance metrics and track agent productivity. - Ensure the system is scalable to handle varying call volumes. - Provide ongoing technical support and maintenance for the dialer system. **Requirements:** - Proven experience in developing and implementing outgoing predictive dialer systems. - Strong knowledge of telephony systems and Vo...

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...effective social media marketing plan that aligns with our business goals. - Engage with our audience and respond to their inquiries and comments. - Monitor and analyze social media KPIs and provide accurate reports on growth and engagement. Requirements: - Proven experience in social media management, ideally for a digital marketplace or e-commerce platform. - Proficient with social media tools and analytics. - Strong understanding of social media trends and best practices. - Excellent communication and customer service skills. - Creative and detail-oriented, able to create visually appealing and impactful content. - Strong work ethic and able to work independently and collaboratively. If you have an eye for detail, a passion for digital products, and a knack for social media,...

...including weekly AMA (Ask Me Anything) sessions. Event Coordination: -Assist in organizing and promoting monthly influencer events -Engagement and Community Building: -Engage with followers and respond to comments and messages. -Organize and manage giveaways for followers Research and Analysis: -Conduct research on digital beauty trends and skincare ingredients. -Monitor and report on social media analytics to measure the impact and adjust strategies accordingly. -Shopify Management: -Update and manage product listings on Shopify. -Assist with order processing and customer inquiries. Requirements: -Proven experience as a Virtual Assistant or relevant role. -Proficiency in using ChatGPT for content creation and customer engagement. -Strong knowledge of Shopify and its functiona...

I'm looking for a professional to perform a comprehensive SEO audit, with a focus on Google, for my website. The ideal candidate should have: - Strong expertise in SEO, particularly Google optimization - Experience in identifying and resolving technical SEO issues - Ability to work with minimal analytics and previous SEO reports Key objectives for this project: - Identify technical SEO issues: My website has been live for a while but is not getting any search traffic. I need a thorough review to pinpoint any underlying technical issues that may be hindering its search visibility. - Recommendations for improvement: Based on the findings, I would like actionable recommendations on how to improve the technical SEO of my website. If you have a strong track record of delivering ...

I am seeking a highly creative and skilled freelancer to design a video invitation card for a special event I am planning. The video should radiate elegance and class, appealing directly to my friends and family. The successful candid...creating a befitting music or voiceover that complements the overall feel of the video It would be highly advantageous if you have prior experience creating similar video invitation cards, particularly ones that incorporate classic style elements effectively. Proven skills in blending photos, animation, and audio in a cohesive and engaging manner are vital. Please provide examples of similar jobs done and make sure you can deliver high-quality work within a prescribed timeline. Looking forward to collaborating with you to make this unique video i...

I am looking for a skilled professional with expertise in text analytics, specifically with a focus on word and sentence embeddings for natural language programming. Key Tasks: - Utilizing and manipulating word and sentence embeddings for natural language processing tasks Ideal Skills and Experience: - Proven experience in text analytics and natural language processing - Strong background in word and sentence embeddings - Familiarity with tools and techniques for NLP tasks This project is best suited for someone with a deep understanding of NLP and a track record of successful text analytics projects. If you're confident in your expertise and can deliver top-notch results in this area, I'd love to discuss the project with you further.

...Experience in planning, executing, and optimizing social media campaigns to drive app downloads and user engagement. • Analytics and Reporting: Proficiency in tracking and analyzing performance metrics to refine strategies and demonstrate ROI. What You’ll Do: • Develop Strategy: Create a comprehensive social media marketing plan tailored to our app and audience. • Produce Content: Design and produce compelling videos, stories, tweets and posts that highlight the features and benefits of our app. • Engage Audience: Build a strong online presence and community by interacting with users, responding to comments, and fostering user-generated content. • Monitor Campaigns: Use analytics tools to monitor campaign performance, identify trends, and ad...

I'm in need of an expert in video analytics for object detection, specifically guns and knives. The ideal candidate should be able to create a system that can flag the presence of these objects in real-time. Key Requirements: - Object Detection: Specifically for guns and knives - Real-time Processing: Immediate alerts in case of detection The project involves creating a robust and reliable system that can be used in a security setting. Experience in computer vision, machine learning, and video analytics would be highly beneficial.

I am having a gig where I need a proficient data analyst to generate a comprehensive report using R Studio. The primary aim of the report is to delve deeply into website analytics data for trend analysis, extrapolation of actionable insights, and crafted recommendations. Key Requirements and Skills: - Proficiency in using R Studio for data analysis - Ability to translate data into clear, understandable findings - Excellent report writing and presentation abilities Project Timeframe: A key factor is that the report must be completed and ready for review within 5 days. Speed without compromising on quality is key to this project. If your skill set aligns to this, I'd be enthralled to consider your bid. Let's create a compelling report and reveal the fascinating stories ...

already we are running a page on server , on migration we are not able to up the apache and page on new server

I am looking to hire a skilled house painter who is experienced in painting both single and double storey new volume build homes. The successful candidate would be engaged on a casual basis commencing as soon as possible, with the possibility of future work for a reliable candidate. Offering great employment conditions including flexible hours and subcontractor pay rates, the successful applicant will be working alongside one to two other experienced painters at a time, including the owner of the business. The ideal candidate will have more than five years of experience in new-build house painting, a meticulous eye for detail and their own transport. Please provide references for similar past work in your proposal.

I'm looking for a skilled web designer to completely revamp my current website and manage its deployment on a Virtual Private Server. I want to redesign 2 of my website pages fully 100% 1-homepage 2- token page and other pages backgrounds and fonts. and make the site live in other server. thanks Key Requirements: - Redesign: I need the new website to have a modern and visually appealing design. This includes a seamless, user-friendly interface, engaging graphics, and intuitive navigation. - Deployment: After the redesign, you will be responsible for migrating the site to a Virtual Private Server. This requires a solid understanding of server configurations and best practices for deployment. Ideal Candidate: - Prior experience in web design and deployment, preferably...

As an employer with a significant team size (more than 50), I need a custom built employee process tracking software. The software needs to be deskto...software should have are: - Time tracking: To help monitor how much time each employee is spending on their tasks. - Task Management: The ability to assign, manage, and monitor tasks is crucial. I want to keep track of who is doing what and when. - Performance analytics: The software should have robust analytics capabilities to measure performance and productivity for everyone on the team. The freelancer should ideally have experience in building similar applications and a strong understanding in incorporating the required analytics within the software. Familiarity with employing privacy measures in such software w...