Analyze and evaluate the performance of two companies

. Company Review and Analysis: Each student will thoroughly analyze and evaluate the performance of two companies in the industry of Shale Business (one company should be in china) using the Baldrige Performance Excellence Program, The Balanced Scorecard, and a SWOT analysis. The paper should include a thoughtful analysis of the historic, current, and projected performance of the companies using any frameworks, tools, and concepts from well-known scholars and practitioners. At a minimum, the following topics must be covered in the paper: • Company Analysis – Identify and address major themes and issues by using the criteria from The Baldrige Performance Excellence Program, as well as any related tenets from Quality, and The Balanced Scorecard. Complement this work by performing a SWOT analysis on each company. • Recommendations – Based on your earlier work and with careful analysis on the progression of the industry, company, and product within its respective lifecycle: provide a summary that addresses the major performance issues, constraints, and critical success factors for both companies including a perspective on where the two companies fit in the industry’s competitive [login to view URL] Performance Excellence Program • What is our competitive position, our market, and who are our competitors? • What are the factors that determine our success, and what changes and opportunities do you see in the future? • What are our sources of comparative and competitive data within our industry, and any analogous processes outside our industry? • What are our strategic challenges, including business, operational, human resource, as well as organizational sustainability? • Do we have a performance improvement system that supports an ongoing focus on organizational learning and improvement of processes? • What are our partnering relationships and communication mechanisms with key constituencies? The Balanced Scorecard • Financial – ROI and similar metrics, Economic Value • Customer – Satisfaction, Connection, Retention, Market Awareness • Internal – Quality, Product Introduction Cycle, Efficiency • Learning & Growing – Employee Engagement, Knowledge, Retention SWOT: How can the company… • Leverage its Strengths? • Make its Weaknesses irrelevant? • Exploit its Opportunities in the market? • Minimize its Threats? Questions that should be answered in your paper 1. Why does the company exist, and how long has it existed? 2. Where is it in its lifecycle? 3. How much emphasis is placed on marketing, operations, and finance? 4. Which company best represents direct competition? 5. Is there an untapped market? 6. Is there an obsolete function in the company? 7. Can technology disrupt the trajectory of the company? 8. Is the company in need of rejuvenation? 9. What problems need solutions? 10. What would you do if you were the CEO of the company? The complete paper should be about 10 pages double space, contain a table of contents, and cite at least10 different sources