I am going to 'webify' the PR industry with my global PR contacts.
Background:
The PR- customer model is ready for change..
“PR Central” (working name) is an online PR agency that connects an individual, company directly to pitch his idea to journalists directly who have opted in to receive content by industry.
The problem/ context:
If you ask a journalist/ reporter/ producer/ editors what their biggest pet peeves are, they would say they are mostly bombarded with emails, phones, press releases which are mostly not relevant to them. The media have a love-hate relationship with PR agencies- while they don’t like receiving these messages/calls, they also need them to be informed of story ideas. But 90% of these messages are not what they work on - eg: a travel journalist might get construction news. That is because PR companies have now become just database mass emailing companies sending out their press releases to ALL journalists, instead of a customized intelligent approach.
On the other hand, the only reason a PR agency exists is:
(1) because of contacts with journalists,
(2) because they know how to pitch a story to press. However, this is no longer happening in today’s fast news world because of the service and quality that most PRs provide.
The Game Changer:
If (1) a journalist receives news the way he/she wants it, on the topic he/she likes; (2) if everyone can have access to the journalist. This is where this service comes in. Eg: Joe Blogg pizza parlour could go to the website and type their news pitch, and select to the journalists he'd like to send. The journalists that have signed up to receive restaurant news will receive it and obviously Joe Blogg would be smart enough not to send to construction journalist or business news journalist not in his country. However, an administrator will filter and verify if the news is relevant and send it out to the selected press group. Every story would also show up on the home page as a streaming text and/ or if the journalist has opted to receive a summary of all news every week.
On receipt, the journalists would have the option to press two buttons: “relevant”, “not relevant” (We are considering a third option – “contact me for more info” or directly linked to “relevant”).
Revenue model:
The revenue comes from 3 service levels a user can utilize. The model below is based on targeting journalists interested in UAE, but this model will be expanded quickly to Saudi, US, India, China, UK.
(a) Basic - which is a text box of 200 words to get the big idea out - for 1000 AED to the journalists he/she choses to from the website. This text would go to an administrator who would verify if the story is relevant to the target journalists.
We expect 100 inquiries in Y1/ day for UAE alone.
(b) The Press Release - we take the Basic idea, turn it into a press release within 6 hours, offer 3 revisions, send it to the users choice of journalists - for 2000 AED. Arabic translation free of charge.
We expect 50 inquiries in Y1/day for UAE alone
(c) The Spin Doctor - a professional now gets involved, advises on story and angle, pitches to his contacts personally, guarantees coverage - for AED 6000.
The big idea is to disrupt the PR business model and bring PR to the masses, cutting away the middle man; ie the PR agency. At any time if someone wants customized PR support, he can always go for option (c) The Spin Doctor option.
We expect 5-10 inquiries in Y1/day for UAE alone.
Beta is for UAE, then on launch we go global.
I might give equity for the right programmer.
Let's discuss over freelancer Personal Message Box for the proper estimation of cost and time.
I am myself doing programming so you will directly work with one person and that's me. No mediators. No managers. No subcontractors.
see my recent work for the technical expertise along with reviews & feedback on my profile page.
Greetings,
I have read initial Project Description & understand the overall requirements explained by you, so we can surely develop this Application but before finalizing the total cost/payment terms, I would like to discuss everything more in depth to make sure that there are no misunderstanding.
At the moment, our current bid is just a placeholder to submit the proposal & start our conversation thru' Freelancer message board but once I hear from you, then I can give you our firm estimate.
- You may checkout our background history, profile/portfolio and our client's testimonial/ratings from this URL: https://www.freelancer.com/u/leadconcept.html or I can send you few URL to show you our recently delivered projects.
Look forward to hearing from you and talking to you further thru' Freelancer private message board.
Regards,
YK
LEADconcept
Have read the info, and have a few questions about the work.
Please message us to discuss the details of the project.
We are the #1 US (as in United States, born and raised) provider for custom responsive Wordpress sites on Freelancer.com.
Nova Studios - 8+ years on Freelancer, 450+ perfect reviews
View portfolio + profile here:
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Hi,
We are excited about this project and Drupal is a perfect fit and to customize as said. Drupal comes up with great News features, with editors, journalists, members, content moderation and collaboration tools.
Kindly let us discuss and take it forward.
Regards
Mouli
Hi,
Thanks for the clear job information. I understand your functional requirement and really interested to work on your project. This project involves creating a central online portal for your PR organization having two types of end users : Individual/Companies and Journalists/Media agencies.
We can create a system where registered individual/companies can post their story through the portal and select from list of relevant journalists/media agencies they like to approach (Note : You can also offer API of your portal to individual/companies so they can integrate post stories functionality on their site). Every story post would be send to the admin section first for reviewing purpose, where admin can review and make changes to selected journalists if find them irrelevant for this news. We can efficiently make this Admin Review Interface with three service types : Basic, The Press Release and Spin Doctor.
Selected Journalists/Media agencies will receive relevant stories on their email with functions you required : Relevant, Irrelevant and Contact for more details. Journalists can also access your portal by sign-in where they would see relevant stories feeds and streaming on their dashboard. Similarly Individual/Companies check past stories they have posted on your portal and can create new post.
I hope this would clear you the type of solution you could have. Let me know details about other features and design elements of the site you need.
Thanks and Regards.
Hello,
Can we have a small meeting on s*k*p ?
we will discuss each and everything regarding your project ,
Quick reply will be appreciated ,
Let me know ,
Thanks
p4provider
Hello Dear client,
I hope this note finds you well.
I have gone through your project requirement, Before any commitment, I must say that we need to do a meeting so that i can clear our points to you about your requirement. About our work, We have good In house development team to accomplish your task with perfection,
I am hoping to get prompt positive response from your side. Now let me Introduce my self and my company to you-
I am Arvind, Business Development Manager @ The ‘Core Team’, our organization is well reputed both online as well as offline. We are team of skilled personals who possess 4+ years’ experience in the IT Industry and have expertise in:
Front End: HTML5 + CSS3 + JS + AJAX + Flash +JQuery + PSD to HTML / Wordpress + HTML to Wordpress.
Business Layer: Custom PHP, Wordpress, Joomla, Drupal, Java, Spring.
Database: MySQL, Oracle DB, IBM DB2 & PostgreSQL.
I hope this above mentioned text helps you to get more satisfaction about a bidder of a company.
I'll be waiting for your prompt positive response.
Thanks with warm regards
Arvind C,
CoreTechies
IN
Dear friend
I am Top Web Designer and Developer from Vietnam and recommended by Freelancer Support Team .I have worked and had much deeply experience in Website Responsive template. I am absolutely happy to help you deploy this idea.
Because your website's target is PR business model and in UAE so it will need to fit your culture.
Can we discuss more to understand deeply about project
I guarantee
+ Retina Display Quality and unlimited revisions
+ Clean code, native responsive layout, works well with all mobile and tablet device
+ Full document and guide after moving it to production site
+ Have warranty you at least in 3 month if have any problem
+ Good in English and ensure to reply you within 1 or max 2 hours
I really want to work with you on this project so looking forward to starting now. Thank you for your attention
Developer
Linh
MESSAGE ME. If you can think of it - I can create it.
I am highly proficient using HTML5, CSS3, PHP, JQuery, JQueryUI, JCanvas, JavaScript, AJAX, XML, MySQL, MySQLi, I'm a Graphics Designer and can create anything your imagination can possibly conjure.
It's just me; I speak fluent, local British English, therefore you will not need to communicate with a dozen different people doing a dozen different jobs to create one product.
I'm incredibly flexible and I guarantee you will be exceedingly happy you chose me to complete this project.
Please browse my portfolio and/or website to get a feel of my work.
Yours sincerely,
Ryan Petrucci.
Hi,
I don't want to bother you with those standards offers.. so I will be going straight to the point. I'm leading an efficient team ready to make a good job for this project, so please give me more details about your this project, because I'm really interested and I think we can create a good collaboration.
Here you have the link to my profile, to check the reviews and my portfolio.
https://www.freelancer.com/u/Handyman84.html
Regards
Ema R.
Dear Client,
We had gone through the requirement and understood the scope of the project crystal clearly. We are an IT company having 5+ years experienced team for designing, HTML5, CSS3, Jquery, JavaScript, Ajax, PHP, MySQL, SEO and Mobile Apps . Sure we can do this perfectly in an professional quality. We are looking forward tyo build an long term business relationship with you. Will be available 24*6 in Skype, Mail and Phone. Kindly initiate PMB to discuss further in detail. Awaiting for your valuable reply. Thank you!
Warm Regards,
Mohanraj | Sumofyou.
Hello.
we can do the project according to your specification.
we believe in quality work and on-time delivery.
you can check our reviews.
we have a dedicated team, so can start as soon as you award us the project.
waiting for your kind response.
Regard
George here based from Los Angeles, USA. I am expert in desired skills for this project and have done similar tasks already. Please get back to me, so I can show you some of the work I have done. I will not be asking for any upfront only pay me when you are satisfied with the progress.
I am a graphic designer from the UK and I work with two very skilled coders (Drupal/Wordpress/PHP experts) from here in Holland. We just finished a very complex website for a huge company and are looking for our next website job. You brief for the PR site is easily achievable. Custom user accounts can be set up easily. We can write and re write plugins and can build all modern website functions. We select and build our themes by functionality and responsiveness. Your site can have literally anything that you want. We work at really good rates and maximum professionalism to build the profile as we are new to freelancer. We communicate incredibly well with our clients every step of the way to their ideal site. Please check out my references from 11 amazed clients, then ask to see our finished sites, I hope to hear from you as this project is perfect for us. Greetings Tony (Tom & Jens)
Hello i am very interested in your project. i would love to discuss it in further detail. I have over 7 years experience in the industry and can get you set up with an oustanding solution for your site. please see portfolio for recent work and feedback. i am ready to begin working on this project now. thank you.
We Believe in Quality and Delivering a Quality Product
Thanks for your post on Freelancer! I am the Sales Manager at UI-Partners. We are a company and not Individuals. My intention is to showcase our expertise and discuss our capabilities in detail with you that run today’s business services. UI-Partners is a trusted, global provider of digital marketing Services and IT Services; our clients rely on us to deliver world-class solutions. We are based out of Los Angeles with regional offices in Chicago, San Jose and New Jersey and You may also visit one of our offices to discuss about your project. Our creative and branding aspect allows us to present a best of breed solution to clients looking to fulfil the ever growing demand for branding.
From design to code generation, project management, testing, deployment, change management and beyond, we use various technologies, tools and products in our development process depending on the client requirement or the project need.
Based on your interest and response, we will start working on a proper functional documentation and proposal for your project!. I request you to give us an opportunity to have a meet up and discuss in detail about your project and see how you can be benefitted by leveraging our services.
