Hi,
Please find my credentials & proposal for your consideration.
Experience & Exposure:
• Commerce grad with an MBA in Marketing & Finance
• 17 years of experience in Marketing with 6 of them in Digital Marketing.
• Google AdWords Certified Professional & Top 5% Google Quality Score Achieved - Certified by WordStream Inc.
• Traditional marketing foundation with digital marketing expertise (unlike many who are just good at Ad platform technicalities.)
• Data Driven decision making with insights from analytics
• Software + Human Intelligence to management the account
I will Setup & Optimization your AdWords Campaigns to save money, improve your campaign & get more leads/sales.
Methodology for ensuring AdWords ROI:
• Understand Your Business with Regard to PPC
• Landing Page Review & Advise (incl. AB testing)
• AdWords Audit
• Set Initial Expectations & Specific Goals
• Develop Initial PPC Strategy
• Design & Build Campaigns: Search, Display & Remarketing
• Comprehensive Keyword & Competition Research
• Build a Comprehensive Keyword list, Keyword Categorization, Matching Options & Ad Groups
• Develop Effective Ad Copy & Multiple Ads Per Ad Group for Testing
• Set Budgets, Ad Extensions, Ad Scheduling & Geographical Targeting Appropriately
• Track Code Installation for Google Analytics & PPC Conversion Tracking
Would love an opportunity to discuss your requirements in detail + explain my exposure, experience & skills. Look forward to that discussion.
Regards,
Subash