Assignment on Marketing of Services

Marketing of services This type of assignment will allow you to develop a specific case study and review most of the aspects that someone with market responsibility in a service organization needs to know and understand. For this assignment you have to describe the company from a marketing prospective. In the latter part of the assignment you have to act as consultant to the organization and suggest a plan of action that will improve its market stance. Also the organization should be “recently visited by you as costumer” You have to talk briefly about the: environment customers products(services) place price promotion people service scape process consultancy Swot analysis, pest analysis and Porters (five forces) on a certain company is also needed Consultancy is needed to be around 400 words The company that we have to write about doesn’t have to be real, we chose a real company, but you don’t have to write only real information. The organization is that we want to talk about is Astra airlines. Astra airlines is a small airplane company. If u can not find enough details from the website, in order to write the whole paper you can add fictional details that would fit to a small airlines company like Astra. [login to view URL] The length should be around 2000-2500 words Delivery : 2 days