Advertising Analysis

Discuss the two ads with reference to the representation and function of women and men in Western lifestyle ads as well as in relation to UAE culture. Discuss any gender ideologies they may contain. Identify the relevant linguistic features, such as headline, body copy, slogan, signature and analyze their language features (e.g positive words, synonyms, etc.) Then analyse the visual features such as colour, background, pose, modality, shot type. What do these features tell us about the representation of men and women in Western culture? How are the two ads different and how are the differences articulated in word and image? Analyse ALL the language in the ads (that includes the long text alongside the products) and look for stereotypical representations of men and women. Please also use quotes and sources from our set text in support of your argument. For example, when you talk about denotation and connotation provide the source of these terms. write a 1000-1200 word essay, analysing two ads thoroughly, using semiotic methods of analysis. make use of some the critical concepts and tools for language and image analysis. you have to analyze how the two ads create meaning with reference to your focus (e.g. stereotypes or the representation of identities) and show an awareness of the ad’s functions and (potential) ideological effects within a certain culture. find an attached the two ads and full description