Director of Content Marketing

MaxGen Labs is a family-owned nutrigenomics lab trusted by over 800 practitioners around the world. Our personalized health reports are designed with input from world-leading physicians and researchers, creating an easy-to-read and understand report. The Director of Content Marketing is a key leadership position on the marketing team for MaxGen Labs’s consumer division. You will work with the founder to manage our content strategy and ensure our content efforts are driving the key KPIs of the company. ** Work with the CEO to develop our content calendar to support our podcast calendar, lead generation efforts, and social ad strategy. ** Oversee our content strategy, including weekly podcast, email marketing + newsletters, blog, video/audio content for social channels (FB, Instagram, Linkedin), and text messaging. ** Coordinate our lead generation strategy to grow our list from both organic and paid traffic through the development of key assets like books or quizzes to generate leads ** Plan community-building efforts for the year and coordinate the team to execute well to drive our KPIs ** Design our content strategy to support the customer journey, including creating the best customer experience, increasing referrals and retention, maximizing lifetime value, etc. ** Support the CEO in tracking KPIs across social and email marketing channels to identify areas of opportunity, weakness, etc. ** Support the marketing team to ensure everyone has the training and collaboration from leadership and teammates they need to excel in their performance This is a leadership role more than an executing role, and we are looking for someone with solid and experienced writing / creative direction skills. You will need a good understanding of the various roles within a marketing team so you can provide the leadership that helps everyone to excel. In addition, you will be responsible for ongoing training and development for yourself and the team to keep your skills sharp and our efforts successful. The company devotes significant resources to training and equipping the team. EXPERIENCE AND SKILLS REQUIRED: ** Must have a combined 5+ years of experience in Content Marketing Management, Content Writing, Social Media Management, and Email Marketing ** Good copywriting skills are required for this position ** Training in customer service management is a huge plus ** Demonstrate a solid typing WPM (ideally 45 wpm+) ** Excellent English skills, and able to communicate well both verbally and in writing ** Experience with remote team tools like Time Doctor, Slack, Trello, Google Suite, LastPass, Skype and Zoom ** Experience in Microsoft Teams strongly preferred TECH REQUIRMENTS: ** Computer - At least i5 or equivalent with 8gb RAM ** Internet Speed - At least 20 MBPS Download speed