Brightly-colored and informative, brochures are a cornerstone of any good marketing plan. They are some of the most versatile, and effective, tools that a company has to inform customers of their products and services. They’re also key parts of any well-crafted media kit. Regardless of your industry, I know that my brochures are effective pieces. Why? I use benefits-oriented headlines and readable content to shepherd even your most-distracted client through the copy.