Social Marketing for Small Business by Marketing Intern

Goal: Create interesting and informative Social Media Content to distribute and promote Start Up Company Skills: Preferable in Hootsuite.comproduct. Understand Social Internet Marketing Must be creative & think outsidethe box Studying a Marketing Purpose: The purpose of this project is to create a basicSocial Marketing campaign strategy to enable to it be outsourced to a SocialMedia Marketing Intern to perform. Company is a supplier of a unique portable waterfilter and purifier products. We are asmall Australian company that want to expand our market. We want to create a social media presence. The project has 2 parts,the first part is the investigation and planning and second part is the dailymarking. Part 1 of the Project is toinvestigate competitor’s social marketing and develop a social marketingstrategy and tactical plan. Thecomponents include 1. Investigate direct and indirect 8 competitors who use Facebook, Twitter & Google+,YouTube, Pinterest accounts. Write abrief report of the good and point points(4-5 points) in what they are doingregarding Social Media. Provide thedetails of followers numbers and thereprofile. (Estimated Time to be spent 10 -15 hours) Develop a high level strategy/plan of how be prominent in Social Media. This shouldinclude short, medium, and long termgoals and activities 2. Create a basic set of weekly activities content for Social Media that should notexceed spending 7-10 hours per weekcovering a. FaceBook b. Google+ c. Twitter d. YouTube e. Pinterest Part 2: Performing Weekly Activity List – Example Google+ 1. 4 postsper week. At least 2 postings should have some kind of graphics 2. Write a short post (no more than 100 words) oneach new article every time a new article(estimated 1 per fortnight) (make sure for linking back to site) 3. Place interestingnews worthy items on Google+ FaceBook 1. 4 postsper week (can use same graphics as Google+) 2. Write a short post (different to the Google+) oneach new article every time a new article(estimated 1 per week) must use blogimage 3. Repostother interesting facts from other Facebook pages Twitter 1. Send out at least 2 original and forward one external Tweetsper day. Every second day, one shouldcontain an image 2. Find 10 off#tag group per week and make 2-4 comments over the week (may use the same #tag provided it is active YouTube 1. Comment on at least 10 relevant YouTube Channels Pinterest 1. Share interesting pictures