PPC Specialist Required

We are looking for someone to run a PPC Adwords campaign for us. This is a test project. The successful completion of which will result in a consistent flow of outsourced work. The campaign you will be working on has already been running for quite a while. Therefore the following must be adhered to: Account Settings The following account settings must remain in place: • Adverts must remain on even rotation • Geo targeting options must remain • Must be opted out of display network • Keyword matching options must not include close variants • Ad scheduling must remain untouched • Only use Cardiff based keywords as these have historically brought in higher performing traffic Key areas to optimise • Analyse search terms for relevancy and add positive/negatives as appropriate • Review and optimise bidding strategy in order to get the maximum return for the monthly budget • Create new adverts – ensuring there are always two live variations • Take advantage of relevant advert extensions • Refine keyword groupings in order to improve costs and quality scores Goals and objectives • Aim to improve volume of traffic to the site within the given budget • Improve the relevancy and CTRs of the adverts • Improve quality scores by refining keyword sets Evaluation • Improvements in CTR • Improvements in visitor numbers Reporting • A detailed report on the activity undertaken and account performance will be required in the last week of each month