We're looking for a smart, ambitious, analytical digital marketing strategist to help with our company paid advertising campaigns.
Paid Traffic Manager will be responsible for all things paid media / traffic.
Candidates must be able to: Run Traffic on Adwords and Facebook
Have strong project management skills to manage multiple placements / campaigns simultaneously
Evaluate the performance of each campaign, isolating best performance / ROI across channels Ideal candidate will also have some basic design and copywriting skills to be able to develop campaigns autonomously and move quickly from ‘concept’ to campaign.
In addition, ideal candidates will possess: Detailed knowledge of digital marketing concepts Training / Certifications in paid traffic, performance analytics, conversion models.
Plan, deploy, develop, maintain, monitor, expand, analyze and optimize company advertising campaigns
Work closely with marketing management to assist in implementation of necessary changes to company, new and existing client campaigns
Proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement
Take part in setting the overall marketing strategy by providing feedback and actively sharing data and results
Maintain high performance marketing campaigns by monitoring results and promptly responding with appropriate tweaks & changes
Optimize the landing page and funnel experiences to improve traction and conversion