Essay Question: Social psychologists have engaged in extensive research examining the factors that influence behavioural intentions. One relatively under-explored area is the role of counterfactual thinking.
Counterfactual thinking occurs when an individual imagines how current outcomes may have been different. A student who does poorly on an exam may reflect on how they would have performed if they studied harder. Given this, it is plausible that counterfactual thinking may predict future behavioural intentions, i.e. reflecting on the reasons for poor exam performance may be related to greater intent to study harder for future exams. Critically review relevant theory and empirical research examining the relationship between counterfactual thinking and behavioural intentions. Further discuss the broader implications of this research for understanding behaviour and behavioural intentions.
• Word Limit:
(i) Body of essay: Maximum 1600 words (i.e., excluding title page, abstract, and references) – Note that the informal “+10%” allowance to the word count is NOT applicable to this assessment. Include a word count on your title page
(ii) Abstract: Maximum 150 words
• Format: APA-style (as per APA Publication Manual 6th Ed.)
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