Write a Business Plan

POSTSCRIPT™ BUSINESS SUMMARY POSTSCRIPT™ is a start-up business that rides on the popularity of social media platform. It is based on a simple formula that forms the core of the business philosophy: recognition, connection, relevance and simple. POSTSCRIPT™ offers four products in its product range. They are: 1. POSTSCRIPT™ which is the introductory, primary product in the POSTSCRIPT™ product range. It forms the core of the company’s business. It is a basic digital media application for people to freely download, install, use and paper-share. 2. VAULT™ which adds some features to POSTSCRIPT™. 3. TREASURE™ which adds further features to VAULT™. 4. PsStar™ which adds more features to TREASURE™, including both paper- and digital-share. A brief product description is as follows: 1. POSTSCRIPT™ POSTSCRIPT™ is the entry-level product application that is available for free on the internet. It is compatible with Windows, Apple, Google and Unix operating systems. It allows participants to write their obituary in response to the question: “What do I want people to remember me most as?” The product is an electronic-published, print-ready digital and mechanical intuitive template that participants can use to key in text and attach pictures. When the participant is satisfied with his/her response, he/she can save the file to a cloud server or print it off a printer. The same file can also be stored on the computer’s storage. The file can either be sent to be printed off a printer that can print out an A3 size paper or it can be output as two A4 size papers which bears a watermark called “draft” on the printed paper. The participant has a choice to allow POSTSCRIPT™’s editors to edit and finalize the copy before being submitted to the participant for approval. When the participant approves the final copy, it will be sent back to POSTSCRIPT™ editors for printing. The participant can then expect to receive the printed copy in the post or print the final file as hardcopy on a compatible printer. 2. VAULT™ VAULT™ adds more features to POSTSCRIPT™ and its functionality includes the capability to be stored in a cloud. It is akin to a bank’s customer renting a safe deposit box. The contents of POSTSCRIPT™ will be kept confidential by the owner’s instruction. The basic pricing for VAULT™ is $2.00 per month. 3. TREASURE™ TREASURE™ adds another feature to VAULT™ which is the capability for the POSTSCRIPT™ file to be opened and viewed as a read-only file by the next-of-kin of the POSTSCRIPT™ file owner. However, the file can’t be shared. This feature means TREASURE™ is available at $2.50 per month. 4. PsPOSTSCRIPT™ PsPOSTSCRIPT™ adds on to TREASURE™ where the file can be opened, read and shared publically. PsPOSTSCRIPT™ is a full-featured application product that is available on-line. It can be downloaded, uploaded, attached, distributed, and shared to social media platforms such as Twitter, Facebook and Google Plus or printed easily. PsPOSTSCRIPT™ is available at $3.00 per month. POSTSCRIPT™ Business Plan includes a Corporate Plan that determines the operational direction and business objectives of the company. POSTSCRIPT™ Corporate Plan incorporates the Marketing and Strategic Plan that determines the Critical Success Factors of the Plan. These are Profitability, Growth, Market Share and Product Development. CONCLUSION POSTSCRIPT™ is a full featured application product that rides on the popularity of social media platforms. It is a simple but sophisticated product that appeals to everyone who would like to be remembered the way the person likes to be remembered. Therefore, the market holds great potential for it to be exploited. As such, futures narratives of POSTSCRIPT™ shall be an ongoing and dynamic process as the business plan is progressively developed.