Provider Side - Content Writer / Blog Manager

Responsibilities/Projects assigned: - Content marketing and advertising - Content strategy and planning aligned with short-term and long-term marketing targets - Collaborate with marketing and design teams to plan and develop site content, style and layout - Create and publish engaging content - Edit, proofread and improve social posts - Liaise with content writers to ensure brand consistency - Optimize content according to SEO - Use content management systems to analyze website traffic and users engagement metrics - Manage content distribution to online channels and social media platforms to increase web traffic - Develop an editorial calendar and ensure content team is on board - Ensure compliance with law (e.g. copyright and data protection) - Stay up-to-date with developments and generate new ideas to draw audience’s attention Targets/Objectives/Outcomes: Ensure audience engagement and brand consistency with the ultimate goal of: - Achieving a positive customer experience. - Creating, improving and maintaining content to achieve our business goals. Key performance Indicators: - Audience Growth - Audience Profile - Audience Engagement - Content Reach - Engagement by Content Type - Leads - Response Rate and Quality Key Qualifications and Experiences: -Knowledge and experience in the tenets of traditional marketing. -BS degree in Journalism, Communication, Marketing or relevant field. -Demonstrates creativity and documented immersion in content marketing. -Proficient in content marketing theory and application. -Experience sourcing and managing content development and publishing. -Hands on experience with Google Docs and WordPress. Basic technical knowledge of HTML and web publishing. -Enjoys a working knowledge of blogging ecosystem relevant to the company’s field. -Ability to effectively communicate information and ideas in written and video format. -Working knowledge of principles of SEO including keyword research and Google Analytics. -Familiarity with social media. -Maintains excellent writing and language skills. – -Attention to detail. -Good organizational and time-management skills.