What 2% of your website gives you 25% of its value? Do you know?
Let me help — It is your content headline.
Next question: What 5% of your website gives you 30% of its value?
The answer: The content of the headline.
However you figure it, 55% of the value of your website is in the content and headlines of your website.
So why is this important?
Because, SEO might get you high rankings on Google, Bing and Yahoo, but content makes the visitor engage.
What good is a #1 ranking and high traffic website if visitors don’t engage. In the online business this is called a "bounce through."
Content should:
1. Be visitor-based.
2. Be customer-centric, not organization-centric.
3. Be smooth without road-blocks.
4. Convey an expectation for the visitor to act or respond.
People want a quick and simple answer to their question, “What’s in it for me?”
So, now that I have your attention, how about reading my proposal — and think about this, "If I can get you to engage me this far, think about what I can do for your clients."
Briefly, you want content that engages your visitors to become customers and not bounce through — I can do that.
I can write great headlines and content for your website. I avoid the boring, formal, heavy jargon and cliché filled content. Instead, I address what the visitor wants, BENEFITS!
Give me your keywords, a website address to your product(s) and about 24 hours and I will give you the best content at the best price — I guarantee it!
I always give a 100% no fuss guarantee. You don't like it, you don't pay! However, if you like the content but not the direction, i.e., to strong, different keywords, etc., and you want a re-write then let me know what you want and I will make it happen. My goal is to serve you.
What do you have to lose? A 100% guarantee. Who else offers that?
Thank you,
Richard D. McCormack