Google Analytics

Hi , Key Areas needing refinement:- Data Integrity optimisation Key Customer journeys/conversions Optimisation of LAO with GA for clean data capture Auto emailable summary reports weekly/monthly resolution Data Integrity:- Understanding and clarity on bounce/exit metrics Cleansing of data / removal of internal account/Playtech/3rd supplier data from metrics - Data Integrity - syphon off internal traffic into a separate pot based on known IP addresses if we can't exclude it entirely, so we would have 'New', 'Returning' and 'Internal' traffic and we would only sum up New & Returning as total site visits. Key Customer journeys/conversions:- New visits > Register > Create Account > Deposit > Play > Redeposit New visits > Register > Create Account > Promo > Deposit > Play > Redeposit New visits > Safer gambling info /SG tools New visits > Loyalty New visits > Contact us New visits > Banner interaction Key focuses:- 1) Understand & optimise the overall new player conversion funnel to achieve target conversion %'s a) Broken down by different traffic sources (direct, SEO, PPC, Affiliates (including individual affiliates), Land Based) b) Build 'goals' for each stage of the funnel for review by different traffic sources above (& combined into overall site totals) - -> Bounce Rate (defined as hitting the website and leaving immediately without doing anything else), -> Report - Site traffic to initial site interaction (which pages they go to first and if they then leave) -> Goal - Site traffic to begin registration journey, -> Goal - Begin registration to complete registration & create account (including drop out points by stage if we can do it) -> Report - Player behaviour after account completion - pages visited -> Goal - Create Account to make first deposit -> Goal - Make First Deposit to Play Game Dwell time / session time / exit points etc broken down by traffic type (New / Existing) as well as acquisition traffic source 2) Optimise our Site Layout / Customer Journeys to improve conversion / retention - -> Game display, -> Site layout - general dead ends on the site, -> Search Function -> Cashier Behaviour -> Goal - Begin KYC Customer Journey and finish KYC journey - are we losing people with the transparency / visibility with the current customer journey 3) Optimise Customer Journeys and site layout to optimise RG / SG approach to match with our goal to be the safest place to play online. -> Understand user behaviour -> time spent on pages -> what did they do before they visited SG pages or tools -> what did they do after -> how many people on average visit SG sections -> SG pages performance how far players scroll down -> external links to help and support (which are not only on SG pages -> It would be good to compare performance for mobile and desktop version to see where to make improvements