Reverse Brand Acquisition

₹600-1000 INR

Closed

Posted

over 4 years ago

₹600-1000 INR

Paid on delivery

Hi, I am trying to understand the reverse branding acquisition of Uber by Grab within the three sub domains: 1) what factors drive Grab to enter into such acquisition 2) what are the benefits (& challenges, problems) of managing /forming such acquisitions 3) what are the new marketing strategies that firm develop due to such acquisitions, both from Uber and Grab perspective The factors to be explored should be broad; that is, they should not be just firm-specific, but could also be - a.) governmental, b.) socio-political environmental, c.) individuals like CEOs, CMOs, etc., d.) product, brand, and/or technological

Marketing Strategy

Mergers and Acquisitions

Customer Strategy

Business Strategy

Marketing

Project ID: 23043472

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2 proposals

Remote project

Active 4 yrs ago

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2 freelancers are bidding on average ₹1,150 INR for this job

@vraghavendran

Hi, I hold a masters in Business Administration with Marketing as a specialization. I understand M&A very well and I can help you collate data points via research to establish clear cut intent for all three questions. let's get on chat to discuss if you're interested. Look forward! Vinay

₹1,250 INR in 2 days