Help me with consumer behaviour and branding

Consumer behaviour and brand values are two interlinked and inter-dependent areas that are now the subject of necessary consideration by businesses wishing to capitalise on a deep understanding of customers. You are required to select a company, research it and give a presentation to its management to brief them about the key concepts behind understanding consumer behaviour and how these relate to the company's current brand perceptions. You will need to gather information on company and suggest recommendations that the company can undertake to both understand its customers but also improve its brand. You may either base yourself on relevant secondary data or carry out a small market research with a minimum of 15 students to determine current brand value and decide on future recommendations. More points will be allocated to students who do both. You will work in groups between 3 to 4 students and give a 25 minute presentation including allowing question/answers at the end. You need to demonstrate that all group members have contributed adequately to the presentation. Assignment 2 The final assignment is a full report based on the experience of preparing and presenting assignment 1. The report will include a critical assessment on what worked and did not work and consider future recommendations on the way forward. I NEEED ASSIGNMENT 2 TO BE DONE!!! ITS A SMALL PROJECT OF REPORT WRITING ON CONSUMER BEHAVIOUR AND BRANDING FOR PEPSICO... THE BRIEF ABOVE EXPLAINS ABOUT THE PRESENTATION WHICH IS ALREADY DONE BY ME AND BASED ON THAT NEED TO PRODUCE CRITICAL ANALYSIS IN THE REPORT. I HAVE ATTACHED THE PRESENTATION BELOW HOWEVER IT NEED CHANGES TO BE MADE AS IT LACKS A BIT OF THEORIES AND MODEL AS PER THE BRIEF FOR IT...CONSIDERING THOSE NEED TO PREPARE REPORT WITH HARVARD REFERENCING SYSTEM STYLE. AND MORE INFORMATION NEEDED..I AM THERE TO HELP IN ANY MANNER. AND MY BUDGET IS 30 GBP FOR THIS MICRO PROJECT.