Public Relations Research Project

Read the following article: [login to view URL] From a public relations perspective, the interest lies in the columnists’ comments about the importance of public attitudes towards labor abuse by the technology powerhouse. In addition to reading the article discussed above, it is vital to conduct your own research to support your answers to the questions provided below. Concentrate on credible articles from the websites of respected international news organisations. Bear in mind that information is often posted on the Internet by people with a vested interest in the issues involved. Please take a critical approach to the sources you use. Remember to approach the assignment from a public relations/communication perspective, using the PR concepts (four model concept) and theories as a framework. You are strongly encouraged to refer to other relevant real life examples to illustrate your answers. Your assignment should specifically address the following THREE questions. You are recommended to answer each of these questions in turn, with a short overall introduction and conclusion. You MUST include a list of *references cited at the end of your paper. 1. What has caused public opinion to turn against Apple in such a spectacular fashion and how effective do you consider the company’s efforts at managing the crisis have been? Give reasons for your answer. What are the key lessons of this case for business in general? 2. Which of Grunig’s four models of public relations (Grunig and Hunt 1984) would be most appropriate to building public trust in Apple? 3. What light does the story of Apple shed on public relations in the new era of social media? How can companies protect their reputations in the digital age? *Reference: Chicago Style Word Count: 1500-2000 Words