Content marketing to reach ideal customer profiles (ICP) at scale

About Us: We are a Bangalore-based FMCG startup revolutionizing the healthy snacking game. We have a catalogue of vegetable snacks that are well received in the market. The Opportunity: As our ICP Acquisition Specialist, you'll play a pivotal role in propelling our brand to the next level by cracking the code to reaching our ideal customers at scale. You'll spearhead data-driven marketing strategies to identify, target, and engage our perfect audience, fueling brand awareness and acquisition. Responsibilities: Conduct comprehensive research to define and refine our ideal customer profile, uncovering their demographics, interests, online behavior, and pain points. Build and execute targeted marketing campaigns across diverse channels like social media, influencer marketing, and paid advertising, optimizing for maximum ICP reach and engagement. Craft compelling content strategies that resonate with your ICP, ensuring informative and engaging experiences across all touchpoints. Master the art of analyzing campaign performance, identifying trends, and providing actionable insights to continuously optimize reach and conversion rates. Collaborate seamlessly with other teams (product, sales) to ensure a unified marketing approach aligned with the ICP focus. Qualifications: 3+ years of experience in B2C marketing, preferably within the FMCG or healthy food industry. Expertise in managing and optimizing marketing campaigns across multiple online channels. Strong analytical skills and experience with web analytics tools (e.g., Google Analytics) to mine insights and drive strategic decisions. Ability to create engaging and informative content tailored to specific audiences. Excellent written and verbal communication skills to collaborate effectively with diverse stakeholders. Bonus Points: Experience with influencer marketing, knowledge of the Bangalore consumer market, and a passion for healthy living. Budget and Timeline: Project budget is negotiable based on experience. We're seeking a long-term partnership with a dedicated and passionate marketer who can grow with our brand. If you're a data-driven marketing whiz with a knack for cracking audience codes and a passion for building winning brands, we want you! Apply now and let's work together to conquer the healthy snacking world! NOTE: IT IS IMPORTANT THAT YOU ARE A RESIDENT OF INDIA AND LIVE IN PREFERABLY IN BANGALORE TO BE CONSIDERED FOR THIS ROLE