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    I'm looking for a skilled and experienced individual to manage my Google Ads account. Key Responsibilities: - Optimize and manage our Google Ads to drive increased website traffic - Regularly monitor and report on the ad performance, making strategic adjustments as needed. Ideal Skills and Experience: - Proven track record of managing successful Google Ads campaigns - Strong analytical skills to interpret key metrics - Understanding of SEO and keyword research - Excellent communication and reporting abilities Please note that while experience in other ad platforms (such as Facebook or LinkedIn) is a plus, this role will focus specifically on Google Ads.

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    SEO Expert for Google Ranking 6 days left
    VERIFIED

    I'm looking for a highly skilled SEO expert to further optimize my page 1 ranked website on Google. Key Responsibilities: - Implement advanced On-page SEO strategies to further enhance our website's content, meta tags, and overall structure. - Execute Off-page SEO tactics to build high-quality backlinks and improve our website's authority and relevance. - Conduct a comprehensive Technical SEO audit to ensure the website's technical elements are optimized for better crawlability and indexing by search engines. The ideal candidate should have: - Proven experience in ranking websites to page #1 on Google. - Proficiency in executing effective On-page, Off-page, and Technical SEO strategies. - Strong analytical skills to monitor and assess the ongoing SEO pe...

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    I'm seeking a professional who can assist with implementing various tracking tags using Google Tag Manager for my Trackier-hosted website. Task Outline: Seeting up website CPS campaign on tracking platform and integrationg with client through GTM Ideal candidate capabilities: - Proficiency in working with Google Tag Manager - Relevant experience with Trackier server platform - Demonstrable experience with the tracking platforms listed - Knowledge in pixels and analytics tracking is essential. The selected professional will need to make sure the installed tags are working correctly and efficiently for tracking purposes. Please detail your experience with such projects when bidding.

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    I need two steel beam calculations done for a residential property. These calculations are required to meet building regulations. Therefore, I'm seeking a freelancer with a strong background in civil or structural engineering, familiar with the relevant building codes and able to apply them correctly. Experience working with residential constructions and knowledge of steel as a structural material is key. The final deliverables will be detailed calculation reports that will satisfy building regulations requirements.

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    ...creative architect to render an architectural project from the inside-outside. The piece is part of a luxury project, so a keen eye for detail and understanding of high-end aesthetics is essential. Key Requirements: - Rendering of a Residential Property: I need a visual representation of a luxurious residential property. - Architectural Style: I'm particularly interested in a modern touch but open to other contemporary styles. - Detailed Focus Areas: The rendering should emphasize the Living Room, Kitchen, Bedroom, and the exterior of the property. Ideal Skills and Experience: - Previous experience in rendering luxury residential properties - Special view in exterior. - Strong understanding of modern and contemporary architectural styles. - Proficiency in re...

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    ...document into a Google Docs document for me. The PDF contains text that needs to be accurately transcribed into a formatted Google Docs file. The PDF does not contain any complex formatting, images, or tables, so it should be a straightforward copy typing job. Ideal Skills: - Excellent English language skills - Proficient in typing and data entry - Familiarity with Google Docs or similar word processing software Your work should be meticulous and error-free, with a focus on maintaining the original document's formatting and structure. If you have previous experience with similar projects, that would be a plus. need a freelancer to copy type an English PDF document into a Google Docs document for me. The PDF contains text that needs to be accurately tr...

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    I'm seeking an experienced digital illustrator to create a modern and minimalist design for an advertising digital sign. Here's what I need: - **Design Concept**: A sleek, minimalist drawing for a digital sign framework holding TVs. This will be at the front of our commercial property next to the busy road. Think of something like a church sign. Metal frame or wood, small shingle roof covering both sides. About 9 feet tall and 6 feet wide. Double sided. There will be a tv on both sides covered in plexiglass. - **Style**: Traditional, cottage, hardi board, cedar shakes.... - **Content**: While the TVs will display the advertisements, your design should complement and enhance their visual impact. - **Requirements**: - A portfolio demonstrating a clean, minimalist ...

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    Hello We are seeking a skilled individual who is proficient in using the Google Play Console to publish apps. As our app developer, you will be responsible for uploading, managing, and optimizing our app listings on the Google Play Store. Responsibilities: 1. Utilize the Google Play Console to upload new app versions, including APK files, screenshots, descriptions, and other necessary assets. 2. Ensure compliance with Google Play policies and guidelines to prevent app rejection or suspension. 3. Manage app metadata, including titles, descriptions, keywords, and categories, to optimize visibility and searchability. 4. Monitor app performance metrics, including downloads, ratings, and reviews, and implement strategies to improve user engagement and retention. 5...

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    I am in need of a skilled software developer to help create a comprehensive property management system tailored for web-based operation. Key Functionalities: - Rent Collection: The software should have a streamlined rent collection system to facilitate regular and efficient payments. - Tenant Communication: A robust communication platform is crucial for maintaining a smooth landlord-tenant relationship. The software should include features that enable swift and secure communication. - Maintenance Tracking: A maintenance tracking system is essential for both tenants and property managers. I would like the software to have a feature that tracks and manages maintenance requests. Platform and User Role Requirements: - Platforms: The ideal candidate should be proficient in web-b...

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    ...unfinish project attach ) a server-side application that will use Google Drive API, Google Calendar API, and/or Google Contacts API. The main priority is to implement user sign-in functionality for the application to ensure secure access and authentication for users. Key Requirements: - Seamless integration of Google Drive API, Google Calendar API, and/or Google Contacts API into a PHP worker application. - Implementation of user sign-in features to authenticate users and provide secure access to the application. - Priority on the ability to upload files using Google Drive API. The ideal freelancer must have: - Proficiency in PHP and experience with server-side applications. - Expertise in implementing Google APIs, particularly ...

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    I'm seeking a skilled 3D rendering artist with expertise in Blender. The task is to create appealing 3D renders of our hot tubs with a high-quality acrylic finish texture using the images of our hot tubs. We have about 5-6 textures for the shell/acrylic, and we have about 3 base/skirtings. The final deliverables should be in OBJ or FBX format. Key Requirements: - Proficiency in Blender - Experience in 3D product rendering - Ability to create and apply acrylic textures - Understanding of product design aesthetics Ideal Skills: - Strong portfolio in 3D product rendering - Prior experience with creating product textures - Exceptional attention to detail - Ability to adhere to deadlines and project requirements Looking forward to seeing your portfolio and discussing furt...

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    Trophy icon Modern & Minimalist Logo for Brand 6 days left

    Need to make a logo for my company, black background, white bold writing. Company name is RENUW but also want in small writing underneath to say PRESALE PROPERTY MAKEOVERS I have uploaded an image I might like

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    I'm seeking the help of an expert to review my current Google Ads campaign. Goals: - The main focus is to maximize conversions, specifically to increase the volume of phone calls we receive. Target Audience: - Our ads are primarily focused on businesses within a specific industry. Ideal Skills: - Comprehensive understanding of Google Ads optimization - Proven experience in conversion maximization, particularly with phone call conversion - Good knowledge of targeting strategies for businesses within specific industries By drawing on your skills and experience, you can help bring valuable business leads to our company. Get in touch if you can offer solutions that meet our objectives.

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    I'm looking for a freelancer who can create a comprehensive, user-friendly Google Form and Excel template system. This system will be geared towards the hotel management sector and will be used for recording bookings, sales, expenses, and other business-related data. Key Requirements: - Design and Implementation of Google Form: The form should be intuitive and easy to use. It should have fields for recording bookings, sales, expenses, and other relevant business information. - Excel Templates: The gathered data from the form should be integrated into a set of Excel templates. These templates should be professionally designed and easy for hotel management to use. Your Role: - Your role will be to create a system that can manage multiple businesses. The system should ser...

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    Google Cloud OCR for PDF 6 days left
    VERIFIED

    I need a skilled developer who is proficient in working with Google Cloud's OCR functionalities. The project involves the following specifics: - File Format: The OCR system should be able to extract text from PDF files, no other formats are required. - Output Format: The extracted text should be converted into a word file and worksheets. - Language Support: The OCR should be able to recognize and extract text in English only. This task requires someone with expertise in Google Cloud's OCR, the ability to generate word files and worksheets, and a solid understanding of language processing for English. High attention to detail and accuracy is crucial for this project. Basic UI is also needed for file management like input, output, split and review.

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    I'm currently looking for a minimalist logo for my company that primarily uses green, light brown, tan, and cream. The design should be versatile so I can use it on various platforms including my website, printed materials, t-shirts, hoodies, stickers, and even embroidered items. Ideal Skills and Experience: - Previous experience in creating minimalist logos - Proficiency in using green, light brown, tan, and cream in the design - Understanding of logo versatility across different mediums - Experience in designing for both digital and physical products

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    I'm in need of an expert proficient in Google Analytics Conversion Events Understanding. Specifically, I require an in-depth Conversion Rate Optimization (CRO) audit for my Ecommerce site. BRIEF: 2x Small Ecommerce School Exam Sites – GA4 UA CRO Review CRITERIA: 1. Provide visual evidence for both UI & UX issues and specific tangible recommendation to resolve the following issues that only impact the buyer journey. Data Source (only): Google Analytics (Universal) + GA4 2. Provide visual evidence to support the suspected internal claim of the existing navigation and filtering is not adequate, if possible show the negative impact on the buyer funnel: Data Source (only): Google Analytics (Universal) + GA4 3. GA4 / UA Conversion Behaviour Data - Analy...

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    I'm in need of a professional who can help me with a machine translation project. I need Google Colab notebock that automates the translation process using pre-trained Arabic translation models. This notebook will: * Efficiently translate the entire (Multi-News) dataset. * Enable Try first some examples then compare the translation with the translation provided by chatGPT * Find a way to measure the similarity between the 2 translations, check if you can use Rouge. Here is what the job involves: - **Purpose of the Translation:** My intention is to use this translation to train my deep learning model. The translations will be used to train the transformer for a specific project, meaning that the quality and accuracy of the translations are crucial. - **Desired Output:** Th...

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    I'm in need of an Arduino expert who is adept at programming a small Arduino circuit to control LEDs, a motor, and sound. It will be integrated into a small, Matchbox/Hot Wheels-sized fire truck. The LEDS will flash alternately to represent the emergency lights. The motor will power the back wheels and the sound will play through a small speaker as a siren and horn. Here are the requirements for the project: I believe the Arduino MKR Zero would be a good fit since it has the integrated micro SD card holder and sound processing capabilities. It also has an integrated battery charger. The Arduino needs to be powered by a rechargeable Lithium Polymer battery like 3.7 Volts. - Control LEDs: I believe I can get by with two white 3mm LEDs. I will install fibre-optics to transfer ...

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    I'm looking for a talented designer to create a visually appealing Google Slide for a conference presentation. The slide will feature logos of 63 companies. Here are the key details: - Logos Arrangement: I need the logos arranged in a random format on the slide. This should be done in an aesthetically pleasing manner that captures the viewer's attention. - Color Scheme: The slide should have a blank template as my conference theme doesn't require a specific color scheme. - Additional Elements: There is no need for additional elements on the slide. Ideal Candidates would have: - Proficiency in Google Slides and graphic design - Experience in creating visually attractive presentations - Attention to detail in logo placement and overall layout - Updated knowled...

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    I'm a service provider looking to enhance my online visibility in the local area and improve my customer reviews through a better Google Map ranking. My primary goal is to rank in the top 3 results. Key requirements include: - Expertise in Google Maps SEO and ranking algorithms - Proven track record of improving local businesses' visibility - Strategies to enhance online reputation and customer review scores - Ability to secure a place in the top 3 results I also would like to improve my GMB and any insight or advice re: report of findings to and steps to take next. This project demands a freelancer with a deep understanding of local SEO and the Google Maps platform. The ideal candidate will have a strong portfolio of similar projects and be able to demo...

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    Google ads and SEO work optimization

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    I’m looking for an experienced lead generator specialist who can help in bringing focused leads in residential property across Scotland. Key Responsibilities: - Identifying and profiling prospective leads in the residential property sector on a nationwide scale. - Developing comprehensive strategies to engage potential leads. - Implementing customized strategies to maximize lead conversion. Ideal Candidate: - Experience in the property industry, specifically residential. - Proven track record in lead generation on a national level. - Strong research skills and understanding of data analysis. - Excellent communication and networking abilities. - Proven experience on google ads The more quality leads you provide, the happier we'll be! Looking for...

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    NDA
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    ...order to display product cards as per my specific design requirements. The link shared: gives an idea of how I want the cards to look. Your tasks will include: - Modifying the card layout to mimic the one provided in the link. - Adding product display elements: RRP, current price, savings, product name, and rating. - Adding badges such as "Staff Pick", "Best Seller", "Red Hot Deal", and so on. - Positioning a features point list beside the product image and below the saved price. The ideal candidate for this project will be someone with a deep understanding of WordPress/WooCommerce functionalities and plugin customization abilities. Strong knowledge of PHP and JavaScript would be beneficial. Sharp attention to design details is must. The goal ...

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    I need a skilled developer with google app script experience to adjust an existing Google App Script that's currently dealing with scraping linkedin from google search api. The purpose of the limit was initially for getting quality data, however, it's currently hindering my ability to extract more social media content - which is crucial for my project's success. I need quick tweak to the script to ensure the limit is removed. It should not only allow for a larger volume of data to be extracted but should also be optimized to prevent any potential server resource issues. Ideal skills and experience for this job include: - Proficiency in Google App Script - Prior experience with web scraping and data extraction - Ability to optimize scripts for p...

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    ...crucial document for the website, and as such, I am looking for someone with specific legal expertise in Intellectual Property, Privacy and Data Protection, and Contract Law. Key requirements and considerations: - The drafted Terms and Conditions must be compliant with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and Copyright laws. - They should be well-structured, clear, and comprehensive, covering all the necessary legal aspects relevant to the nature of the website. Ideal candidates for this project would be legal professionals with prior experience in drafting website Terms and Conditions, especially within the domains of Intellectual Property, Privacy and Data Protection, and Contract Law. A high level of understanding and adhe...

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    I am looking for a professional who can assist in setting up a successful purchase tag for Google Ads and ensuring the proper conversion reporting. Key Requirements: - Set up a purchase tag for Google Ads as currently not working. - Ensure the purchase tag is tracking effectively. - Confirm that conversion reporting is working as intended. Ideal Skills and Experience: - Proficient in Google Ads and conversion tracking. - Experience in setting up purchase tags for e-commerce websites. - Strong attention to detail to ensure accurate reporting. This project requires someone who is meticulous, experienced, and familiar with the intricacies of Google Ads and conversion tracking. Ideally set up Adwords reporting just to check CPA for purchase only. Maybe quick ove...

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    ...specialist who can help me in improving my website's search engine rankings and make my Google Business Profile more visible to local customers. Key Responsibilities: - Implement on-page SEO strategies to optimize my website's content - Execute off-page SEO tactics to build high-quality backlinks - Improve my website's technical performance - Optimize my Google Business Profile to attract and engage my target audience - Utilize local SEO techniques to improve local search visibility - Provide regular reports on the progress and effectiveness of the SEO strategies Ideal Skills: - Proven experience in SEO, particularly in content optimization, backlink building and technical aspects - Familiarity with Google Business Profile and local SEO pract...

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    As a newly established travel and tourism company in Azerbaijan, I'm seeking an experienced individual to create, track and manage our Google Ad campaigns during their launch period. Key Focus: - Hotel reservation and transport services, private chauffeurs and city tours - Our services are specially catered to families going on vacation. Ideal Skills: - Google Adwords expertise - Experience managing campaigns for travel or tourism industry - Strong understanding of targeting families on vacation. Your responsibility will be to generate traffic, leads, and bookings through our ads. As our demographics are families going on vacations, a background in creating engaging and family-friendly content would be highly advantageous.

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    I'm looking for an SEO expert to optimize my website's pages specifically for Google search engine. Key Requirements: - Proficiency in SEO best practices, particularly Google ranking factors - Previous experience in optimizing product pages - Ability to research and implement relevant keywords - Understanding of on-page and off-page SEO techniques Please note that my main goal is to improve my search engine rankings, so the focus will be on these specific aspects.

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    I'm urgently looking for an experienced legal writer who can effectively develop comprehensive research papers tailored towards legal professionals. The primary areas of focus for this project involve family law, corporate law, as well as Intellectual property law. IDEAL CANDIDATE: *Robust understanding and expertise in the above-mentioned legal areas *Proven record in writing legal academic papers *Ability to conduct thorough and extensive legal research *Flair for constructing engaging content for legal professionals As the ideal candidate, you will need to produce high-quality, well-researched and legally tenable content that is not only enlightening but also equips the readers with substantial knowledge on the subject.

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    Google Ads Changes Based on Audit. Implement the suggestions and recommendations to optimize and improve the campaigns performance.

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    Google AdWords Expert for App 6 days left
    VERIFIED

    I'm looking for an experienced Google AdWords specialist to help me increase downloads for my application. The target audience for the campaign are young adults aged 18-25. The campaign will predominantly focus on Google Search, Google Display Network, and YouTube. Key Responsibilities: - Strategizing and executing a Google AdWords campaign aimed at increasing app downloads - Developing compelling ad creatives and copy targeted at young adults aged 18-25 - Focusing on Google Search, Google Display Network, and YouTube as the primary platforms for the campaign - Regularly monitoring, analyzing, and optimizing the campaign to maximize downloads - Providing weekly/monthly reports on campaign performance and suggesting improvements Ideal Skills ...

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    I'm looking for an experienced professional to help me fully configure my Google Shopping account using the Google Shopping module on my Prestashop store. Somehow feeds are not running very good. Key Responsibilities: - Update/repair the existing product data feeds in my Prestashop store - Setup and optimize Google Shopping campaigns to increase online sales Ideal skills and experience: - Extensive experience with Google Merchant Center and Google Shopping - Proficiency in using Prestashop and its modules - Proven track record of driving online sales through Google Shopping

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    I have a Microsoft Word document that needs to be converted into a PDF. This is a straightforward task. However, I need the final PDF to have a custom layout design. Key Requirements: - Convert Microsoft Word document to PDF - Implement a custom layout design in the PDF Ideal Skills: - Proficiency in Microsoft Word and PDF conversion software - Experience in graphic design or document formatting - Attention to detail and adherence to the provided layout design Please let me know your experience with similar projects and how you would approach this task.

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    The main objective of this project is to improve our website's search engine rankings on Google. The ideal freelancer should be able to: - Implement a strategy that combines use of specific keywords provided, alongside conducting keyword research for a more comprehensive optimization. - Have a proven record in successful SEO strategy and keyword optimization. - Understand how to boost online visibility by effective keyword usage. - Provide periodic reports on the progress of the ranking improvement. Skills and experience with Google analytics, SEO, and digital marketing are a must for this project.

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    I'm looking to have architectural plans created for a home renovation project. The property is in good condition but I want to give it a modern update. Specifically, I require: - Dormer extensions on the 2nd floor - A new room addition above the garage - Kitchen remodeling Here's the ideal design perspective: - The dormers and room addition should adhere to a modern style aesthetic. Skills and experience needed: - Extensive experience in architectural designs is a must. - A keen eye for modern design aesthetics. - Familiarity with residential additions & renovations. - Previous experience in Kitchen remodeling is considered a big plus. Proven accuracy in creating final plans that adhere to specified requirements would be greatly appreciated. I am looking for so...

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    I require assistance with land survey drafting, specifically focusing on topographic details and boundary and property lines. The project must cater to: - A comprehensive understanding of land survey drafting - A keen eye for topographic details and boundary/property lines - Proficiency in delivering high-quality DWG files Ideal skills include proficiency with drafting software, attention to detail, and experience with land survey drafting. Please provide examples of similar projects you have completed in your proposal.

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    I'm in need of an experienced Google Sheets expert to create a fully functional payroll sheet for my company. This will be tied into our company expenses and have calculations to find our expenditure per service we provide. Key requirements: - Develop a payroll sheet with built-in expenses calculator integrated. - The expenses calculator should include costs for labor and equipment. - For labor and equipment, the calculator should compute total costs and cost per job, as well as provide summaries on a per-service basis. Your ideal skills: - Proficiency in Google Sheets, with experience in creating complex, automated calculation sheets. - Strong understanding of payroll and expenses management. - Ability to translate business requirements into a user-friendly, efficient...

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    I'm seeking a creative and experienced architect to design a small, efficient home in the style of tropical Thai Balinese. The design will incorporate non-load bearing Hempcrete blocks, ideally suited for the hot and humid conditions of the Thai countryside. Key Features: - Size: The footprint should be under 500 square feet, with a layout that maximizes space and functionality. - Kitchenette: A small, but fully functional outdoor kitchen - Outdoor Living: Expansive, usable outdoor living space. - Open Sky Bathroom: An outdoor bathroom with a shower area and tub, designed to be open to the sky. - No Garage: The design should not include a garage. - Open Concept: An open-plan layout with the kitchen, study, and two bedrooms. - Cooling: The home should utilize innovative cooling...

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    Reputation Management Project I am looking for a freelancer who can help me repair my impaired reputation online. Skills and E...modifying it - pushing down the negative websites and bringing up the positive ones - Experience in managing and repairing online reputations on Google - Knowledge of effective strategies and techniques for repairing damaged reputations - Familiarity with Google's algorithms and guidelines for managing online reputations Involvement: - I prefer some involvement in the reputation management process - I expect the freelancer to take the lead and handle most of the work - And, I would like to be kept informed about the progress and any major decisions made Please provide examples of previous reputation management projects you have worked on, specific...

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    Trophy icon Logo design 7 hours left

    ...smallish shed we will be holding stock in. See images attached a bit much on this one. Please place the orange Solargain sun logo in the middle along with text in the white banner on the outside would look great. I'm open to all ideas and options. Remember we are a solar business also offering solar panel energy systems with battery storage, electric vehicle charging stations and heat pumps (efficient hot water systems). I've attached images with the authorized distributor logo but please use the tag lines "solar energy specialists" and "remember the name". Please use the same or similar font for these. Company brand guidelines included as well....

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    Google Sheets Budget Template 6 days left
    VERIFIED

    I need a Google Sheets budget template for my personal finance. The template should have - Monthly dashboard with Income and Expense tracking - Category breakdown, charts/graphs - Tracker - Visually appealing I'm looking for a solution that will automatically provide a monthly overview/charts/summary based on the income and expenses. I need this done ASAP. Ideal skills and experience: - Proficiency in Google Sheets and financial tracking - Experience in creating user-friendly templates

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    Looking to automate a data entry process and generate reports on Google Sheets. The ideal candidate should be able to integrate data from Google Forms and CSV files into the Sheets to perform these tasks. The project has to be completed ASAP.

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    Hello guys.. :) I need an extension for Google Chrome that automatically buys and sells based on signals received from another extension. 1- When the extension is installed in the browser, upon first access you will need to enter my email to receive the activation code. 2- We will be able to filter the received signals, for example: with more than 90% accuracy only 3- We will be able to choose between 1 and 5 minutes of expiration 4- We will be able to inform the value of the investment 5- We will have the martingale option with 2 steps 6- We will have a panel with the signals received on the day with the amount of Wins, Losses and Draws and the profit or loss result will be displayed 7- This extension will be programmed to work on all binary options brokers but now we will onl...

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    Looking to automate a data entry process and generate reports on Google Sheets. The ideal candidate should be able to integrate data from Google Forms and CSV files into the Sheets to perform these tasks. The project has to be completed ASAP.

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    ...seeking a savvy digital marketer with a specialized knowledge of Google advertising to help me generate leads for stock broking franchisee Key Project Details: - I plan to focus our advertising efforts on Google, leveraging the platform's reach and targeting capabilities. - The main goal of our campaign is to generate high-quality leads for my business. Your expertise in lead generation strategies and optimization will be crucial in this aspect. - Our target audience for these ads are young adults, specifically those aged between 18-24. Understanding this demographic, their interests, behaviors, and preferences will be vital in crafting compelling and effective ad copies. Ideal Candidate: - Proven experience with Google Ads, particularly in lead generatio...

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    I need comprehensive residential solar leads from the East Coast states of the USA. The leads must include the following information: - Contact details and energy usage - Property size and roof condition - Current energy provider and rates - A PDF of the energy bill and a picture of the solar panel Ideal freelancers will have experience in lead generation and a solid understanding of the solar sector. Knowledge of the East Coast residential market will be invaluable. Accuracy is essential, given the importance of the collected data.

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    I need a professional to help me with the setup of my Google Ads account and integrate it seamlessly into my GHL platform. I'm looking to generate leads to grow my Sales Consultancy business and need someone with expertise in this area. Key requirements: - Setting up Google Ads account: As I've already created the account, this job entails optimizing it for maximum lead generation. - GHL integration: Ensuring that the ads are integrated effectively with my GHL platform is crucial. This will involve tracking leads and overall performance. Ideal skills and experience: - Proficiency in Google Ads: Experience in setting up and managing Google Ads campaigns is essential. - Sales-focused Marketing: The selected candidate should understand the dynamics of ...

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