Amazon product listing specialist jobs

I'm looking for an experienced SEO specialist to help improve the search engine ranking of several product listing websites. Key Aspects: - I need your expertise for 4 or more websites. - The primary goal is to enhance search engine ranking. - These websites are mainly comprised of product listings. Skills required: - Proven track record in SEO, particularly in e-commerce and product listing websites. - Up-to-date knowledge of search engine algorithms. - Experience in increasing search engine ranking, not just traffic. - Excellent communication skills and ability to provide clear reports and recommendations. Your role will be pivotal in boosting the visibility of these websites online, so that they can attract more potential customers....

...seamless transactions. - **Battles Game Functionality:** The platform should offer one-on-one battles between users, multiplayer battles, and AI-controlled battles. - **Rewards Opening and Functionality:** Users should be able to open rewards, primarily in the form of virtual goods. - **Admin Panel:** The backend should include functionalities like authentication, a comprehensive dashboard, user listing, transaction management, KYC (Know Your Customer) compliance, and detailed reports. Ideal Candidate: - Proficient in implementing complex gaming functionalities. - Experienced in integrating secure payment gateways. - Skilled in developing an engaging user experience. - Proficient in developing and managing an admin panel. The project is a perfect fit for a developer who is pass...

I am seeking an expert graphics designer to create pencilized art which will be used as illustrations. The style I am after is cartoonish, providing a fun, engaging perspective to my images. Key tasks & requirements include: - Translating existing images into pencilized, cartoon-styled art - Delivering visually engaging illustrations in a fun, creative style Ideal...existing images into engaging, illustrated art - Great attention to detail and adherence to project specifications - Fastidious time management and ability to meet deadlines. I HAVE ATTACHED A REFERENCE PLEASE CONSIDER! I need for both pictures. I am eager to work with someone who can breathe new life and excitement into my images with their artistic touch. Your creativity is your limit! LISTING FOR @draco01ar...

I'm running an e-commerce store on Shopify, focusing on selling electronics. I'm looking for a skilled and experienced it an ongoing project freelancer who can help me with product sourcing, marketing, and sales. Key requirements include: - Proficiency in product sourcing: Prior experience Listening ads from Alibaba to eBay and selling them with probably in sourcing electronics, particularly smartphones and watches, from platforms like Alibaba or AliExpress with high preferablity. - Strong marketing and sales skills: The ideal candidate should have a solid track record in reselling products online, especially electronics, and should be able to create effective marketing strategies to drive sales. - Previous experience in reselling: And the money is going to come f...

I'm in need of a skilled designer to convert my current JPEG logo into a vector format. The vectorized logo will be utilized across both print and digital platforms. Your primary task is to ensure that the logo retains its original colors, so no color adjustments are required. Ideal Skills and Experience: - Proficiency in vector graphics tools - Experience with logo vectorization - Knowledge of both print and digital design requirements Please note that I'm particularly interested in working with a freelancer from South America. So, if you're based in this region or have experience with clients from South America, I'd be particularly keen to hear from you.

I am seeking the services of a talented and experienced Artificial Intelligence (AI) specialist to build an AI solution for generating video ads automatically. Key Features: - The AI should be capable of creating a variety of engaging video ads tailored for various audiences. - The ads will be used in various digital marketing campaigns so they should be compatible with diverse platforms and user interfaces. - The AI's ability to innovate and come up with unique ad concepts is a major requirement. Ideal Skills: - Expertise in AI and Machine learning. - Proven experience in AI-driven video ad creation. - Knowledge of digital advertising trends. - Clear understanding of audience targeting and segmentation. I need a dynamic and creative AI solution. If you have a solid bac...

I'm looking to hire an SEO backlink expert who can significantly improve my website's search engine rankings on Google. International businesses in the same industry currently form my main competition, so an advanced understanding of global SEO tailored strategies is crucial. The ideal candidate should: - Be proficient in creating high-quality backlinks - Have proven experience in improving Google search engine rankings - Understand international SEO best practices and have a keen ability to analyze and strategize against international competition. With your assistance, we will aim to move our web presence to the next level. Your skills and experience will be integral in increasing our visibility, thereby changing the dynamics of our competition.

I am seeking to enhance the traffic to my Amazon affiliate website page. The primary goal is: - Increase traffic, particularly through social media engagement. Essential skills and experience include: - Proven expertise in social media marketing, specifically on Instagram and TikTok. - Strong understanding of audience engagement and growth strategies. - Ability to create engaging and click-worthy content. - Demonstrated results in increasing website traffic via social campaigns. The strategy should be thoughtful and targeted, attracting potential visitors and encouraging them to explore the website. The successful applicant will have a clear vision on how to exploit these platforms to their fullest extent. My website:

As an individual in need of professional immigration services, I am soliciting a dedicated specialist to help me navigate the complexities of the United States immigration system - with a distinct focus on removal defense assistance. Key Details: - My core requirement is professional guidance on all aspects of a removal defense, including legal advice on best strategies, processes involved, potential challenges, and possible outcomes. Ideal Candidate: - The individual should have expertise in U.S. immigration policies, particularly around removal defense procedures. - Comprehensive understanding of U.S. immigration laws is a must. - Proven experience in similar projects would be an added advantage. - Strong communication skills and a passion for genuine help are paramount. - A ...

Please Sign Up or Login to see details.

I'm looking for a highly skilled customer support specialist to assist with our web and online customer support channels. Key Responsibilities: - Providing detailed information about our products and services to customers. - Handling customer inquiries, resolving issues, and providing solutions to problems in a timely manner. - Ensuring a smooth and seamless customer experience across our web and online support platforms. Ideal Candidate: - Proven experience in online customer support, web support, or a related field. - Exceptional written communication skills. - Ability to work efficiently and effectively in a fast-paced environment. - Understanding of customer service best practices and a customer-centric approach. - Patience, empathy, and the ability to handle difficult si...

I'm seeking a highly-skilled Asterisk VoIP specialist for a unique project. I require expertise in Asterisk integration, VoIP configuration, and particularly in IVR implementation. KEY REQUIREMENTS: - Asterisk Integration: Full integration set up and testing needs to be completed. - VoIP Configuration: This includes configuring phone lines, extensions, and all essential VoIP functions. - IVR Implementation: The main purpose of this project is the implementation of automated IVR menus. This needs to be user-friendly and functional. The system should be capable of handling less than 50 concurrent calls. IDEAL CANDIDATE: The successful freelancer must have outstanding experience in all mentioned areas with a focus on IVR implementation. Any proven record in developing low-vol...

I'm looking for an experienced mobile app developer to create a comprehensive property listing application for both iOS and Android platforms. Key Features: - Property listing with detailed information and images - Intuitive search functionality - Contact forms for easy communication between users Additional Functionalities: - Image gallery for each property - User authentication for security and personalized experience - Push notifications to keep users informed - User Profiles - Advanced Search Filters - Geolocation Services - Integrated Messaging System - Review and Rating System - Offline Access - Integration with Social Media - Secure Payment Gateway - Analytics Dashboard - Multilingual Support Design: I prefer a modern and minimalist design for the mobile appli...

I'm in need of an expert who can efficiently extract text data from about 160 unstructured PDFs and enter it into a database. Key Responsibilities: - Extracting unstructured text data from PDF files - Accurately entering this data into a database Ideal Skills: - Proficiency in data entry - Experience handling unstructured data - Attention to detail The work will require a computer, a stable internet connection, and the ability to commit to accurate and efficient data entry. Experience with unstructured data is highly preferred.

I'm looking for a Jira specialist to help me create a custom automation that will generate a child issue for each paragraph in a parent issue. The child issue should inherit all attributes of the parent issue. Each paragraph in the parent issue will automatically create a separate child issue based on that paragraph. A way for Jira automation to identify a double line break needs to be created. The automation should auto populate all the child issue field with the same attribute as the parent. See attachment for example Key Requirements: - The child issue should be created in Jira Cloud. - The automation should be triggered when a parent issue's description is updated and contains a double line break. - The child issue should mirror all attributes of the parent issue....

Commission-based. My primary goal is to significantly increase online sales of a specific digital course. To achieve this, I am looking for an experienced and creative digital marketing professional who can implement effective strategies targeted at general consumers. The project will i...targeting general consumers with digital products - Expertise in Pinterest Marketing, Organic Marketing, or Online Sales I will not be providing an ads budget for you. Your commissions are on you. Should you choose to invest in your own ads to promote more sales, that is fine so long as you do so ethically. Products are geared toward success, money mindset, manifestation, and coaching. The product most looking to increase sales is under the 200-dollar mark. Commission rate is tiered based on p...

I am looking for a highly skilled professional who is proficient in coda.io. The right candidate will assist me with: - Creating 1-5 templates tailored to my business needs - Designing intuitive dashboards to streamline data visualization - Implementing moderate complexity automation processes This role demands a high level of attention to detail and a deep understanding of 's capabilities. Ideally, you will also demonstrate prior experience in template creation, dashboard design, and automation within similar platforms. Proficiency in understanding business requirements and crafting solutions that enhance operational efficiency is vital for this position. Get in touch if you harness these skills and are ready for a moderate level of technical complexity.

...website will be akin to a business directory but will be tailored specifically for the real estate industry. Key features required for this website include: - **Property Search:** Users should be able to search for various properties within the directory. This will involve setting up a robust search functionality and ensuring that search results are accurate and relevant. - **Listing Details:** Each property listing should provide comprehensive details about the property. This could include the location, size, price, images, etc. It's important that this information is clearly presented and easy to navigate. To successfully deliver this project, you should have experience in: - Developing directory websites - Implementing search functionalities - Creating user-frie...

I require a webpage which will primarily serve to display information by filtering it. Key functionality would involve options to add, remove, edit the items (by me only). Most importantly to filter them by anyone visiting the website. The items are filtered by multiple tags that the items should have, they can have 0, 1, 2 or many of the same “category” types. They also need to have categories for easy separation. The webpage will have roughly 100-200 items. More detailed information can be given privately. This webpage is for personal and group of friends use, not professional. The items themselves will consist of an icon of the item (32x32 pixel) and will follow the information on the items for the remaining 95% of the "item card"

I'm seeking a creative and experienced professional to create a live action video to explain one of my company's key services to potential customers. The primary goal of this video project is to create an engaging, clear, and distinctive visual depiction of the service that we offer. Ideal freelancer should have: - Proficiency in live action video production Extensive experience is not required. We need someone that can film a project that we will use in a time lapse video and then also recorder some interview style content for social media. 2 days project.

I'm looking for a skilled and experienced marketing professional to help create and manage an Amazon ads campaign in the European region. Key Project Details: - Target Region: Europe - Main Goal: Increase product sales - Preferred Amazon Ad Type: Sponsored Products Key Responsibilities: - Create and manage a comprehensive Amazon ads campaign targeting European customers. - Regularly monitor and optimize the campaign to ensure maximum effectiveness in boosting sales. - Provide detailed reports on the campaign's performance, including key metrics like click-through rates and conversion rates. Ideal Skills and Experience: - Proven track record in successfully managing Amazon ads campaigns, especially in the European market. - In-depth knowled...

I'm looking to produce a live-action promotional video to showcase the features of my product. The video is intended to be the primary driver for increasing product visibility and potentially driving sales. Key aspects of the project include: - The video should be vibrant and engaging, with a clear focus on demonstrating the product's features in a compelling manner. - I'm open to creative input from the freelancer regarding the best locations for shooting. The video can be shot indoor, outdoor, or a combination of both. - Given the live-action nature of the video, the freelancer should have experience in working with actors and directing video shoots. - It's essential that the final video is of high quality and suitable for social media and other dig...

...informative product descriptions. Following in-depth knowledge and understanding of my product line will be necessary, with the intent of showcasing their distinct features and benefits. - I need assistance in creating an appealing copy that will captively describe each product whilst also promoting their unique qualities and advantages. - To gain a comprehensive understanding of the products, I will provide detailed product specifications, competitor product descriptions, and user testimonials. - Expertise in creating compelling and captivating copy, coupled with an understanding of selling strategies and product marketing is ideal. - A keen eye for detail and strong research skills are necessary to ensure accurate and enticing product...

I am in need of an expert Python developer with specific experience in Flask framework and Amazon DynamoDB. The primary task is to fix a database connection issue. We are finding it difficult to establish a stable connection with DynamoDB. • Required Skills: Python, Flask, Amazon DynamoDB, Monolithic architecture experience • Task: Diagnosing and troubleshooting connection issue between Python/Flask backend and DynamoDB. • Bonus: Working knowledge of monolithic architecture and associated best practices would be beneficial. Please submit your bids if you're confident in diagnosing and rectifying such connectivity issues. Your insight and expertise would be highly appreciated.

I have a substantial Instagram following and am looking...substantial Instagram following and am looking to leverage it for brand promotions. The ideal freelancer should be adept at brand promotion on Instagram. Key Requirements: - Experience in brand promotion, especially on Instagram - Ability to engage effectively with an audience - Proven track record of increasing brand awareness and sales - Understanding of different types of promotions, e.g., product launches, ongoing collaborations - Flexibility for both one-time promotions and long-term collaborations Please note that while specific industries are not mentioned, your familiarity with a range of brand types is crucial. Your proposal should include your approach to brand promotion, along with any relevant case studies, if ...

I'm looking for a skilled developer to create a business website, and I'm open to using either PHP or .NET. Key requirements for this project include: - Implementation of a robust and user-friendly payment gateway integration for seamless transactions. - Integration of a feature that allows businesses to list their business for sale listing on the site. Your experience with development and payment integration will be crucial. Please share relevant experience and approaches in your proposal.

Hello, I'm a guest post outreach specialist and a link builder. I have a team of 10 experienced individuals. Backlinks are the best way to increase sales and rank organically. I have websites with high DA, DR, and traffic. Guest posting can boost the DA, DR, and traffic of a website with low DA, DR, and traffic. Rank rapidly in the Google search console with this secret source. Sample for Previous work I had done on high-ranking sites as a Guest post provider

As a bilingual Sales Specialist, I need someone with a mid-level experience to enhance our product and service sales in the retail sector. (5 Sales Specialist needed). Key Requirements: - Fluent in both English and Spanish - Mid-level experience in retail sales enhancement - Proven track record in increasing product and service sales Your responsibilities will include: - Engaging with potential customers to secure new sales opportunities - Collaborating with our existing sales team to strategically enhance our product and service offerings - Utilizing your bilingual skills to expand our customer base and increase overall sales The ideal candidate will have: - Strong communication and negotiation skills - Adept at understanding and catering to consumer ...

I'm in search of a skilled IT Support Specialist to join my team on a part-time basis. Key Responsibilities: - Providing technical assistance and support to my organization's users - Troubleshooting and resolving hardware, software, and network issues - Setting up, managing, and maintaining our IT systems - Ensuring our systems and data are secure - Assisting with IT-related projects and upgrades - Offering training and technical guidance to users Ideal Skills and Experience: - Proven experience as an IT Support Specialist or similar role - Excellent knowledge of technical management, information analysis, and computer hardware/software systems - Strong problem-solving skills and ability to communicate technical information effectively - Familiarity with various o...

I'm in need of a modern, minimalist flyer that effectively advertises my particular product/service. I require the inclusion of comprehensive product/service features. However, no pricing or contact details are needed at this stage. Ideal Skills: • Graphic Design • Product Descriptions Writing • Skills in Minimalist and Modern Aesthetics Candidates should have a strong understanding of modern, minimalist design principles and be able to translate them into an engaging and effective visual medium. Applicants who can demonstrate prior success in creating advertising materials focused on product features will be prioritized.

Need my Amazon product on top ranking

I'm in need of a basic 3D demonstration animation for educational purposes. This will involve showcasing the primary functions and features of a product in a clear and engaging manner. Key Requirements: - The animation should be simple and straightforward, focusing on the product's core functionality. - It should be created with educational purposes in mind, ensuring that viewers can easily understand the product's benefits. - A basic level of detail is sufficient - realistic textures and lighting are not needed. Ideal Skills and Experience: - NX CAD experience - Proficiency in 3D design and animation software. - Experience in creating product demonstration animations. - Understanding of educational content development. - Strong communication skills to trans...

...Front-end Development: Implement user authentication, service listing, and seamless communication with the backend via API. Supplier Backend: Develop functionalities for suppliers to manage products, process orders, and handle cancellations efficiently. Admin Backend: Construct a robust admin panel to oversee order processing, site settings, and overall platform management. System Overview: Showcase popular services through a slider on the front end, adjustable by the admin. Customize service display based on date, name, or cost, with admin control. Implement a commission structure for admin's revenue, configurable via the admin panel. Key Features: User Authentication and Registration Product/Service Listings with Descriptions and ...

I'm in need of an experienced strategist to help me source and create user-generated video content. This content will predominantly serve to promote a product/service. Aimed at adults aged 26-35, it's important that this content resonates with this particular audience. Key Skills & Experience: - Proven ability to source and create engaging user-generated content - Excellent understanding of video production and editing - Knowledge of current trends appealing to the 26-35 age group - Proven experience in product promotion videos - Ability to strategize and maximize viewer engagement Your bid should demonstrate your skills and experience in this domain, along with any relevant work samples. This project could lead to more opportunities if we collaborate wel...

I am developing a painting website, and each painting has variations in the style and color of the frame, to avoid designing and uploading an image of each frame variation, I want to know if it is possible to adapt some system in my woocommerce product catalog to facilitate the variation of the images, perhaps something that allows me to create the base templates and only upload 1 image so that the system generates the images of the variations.

I am currently in need of a professional proficient in product packaging design. This is an essential aspect of my current project, and I require an individual skilled in this area. Key Responsibilities: - Crafting unique and eye-catching logos to represent my brand - Developing engaging social media graphics to attract potential customers - Designing striking print materials such as brochures and business cards The ideal freelancer for this role should have: - Prior experience in product packaging design, with a strong portfolio in logos, social media graphics and print materials - Proficiency in using graphic design software to create high-quality designs - A keen eye for detail and a creative flair to bring my product to life Your role will be integral to the su...

Having an 1040 I've previously handled personal tax return. However, I'm now urgently in need of a tax return amendment specialist who can swiftly and accurately adjust elements of my tax return. This will encompass the following areas: - Income adjustments -Write off my home write i conduct business at. -I use my vehicle -[Removed by Freelancer.com Admin for offsiting - please see Section 13 of our Terms and Conditions] meetings internet I'm looking for someone with specific experience in these areas who can decipher complex financial information with ease and deliver accurate results. The task is to be completed impressively swiftly - on the same day. I expect the freelancer to be wholly familiar with 1040 X filing, comprehensive in understanding deduction that...

...performance. Key improvements include: - User interface enhancements: Making the app more visually appealing, intuitive, and user-friendly. This includes refining the menu navigation and restaurant listing screens. - Performance optimization: Ensuring the app is responsive and runs smoothly, eliminating any lags or delays during usage. - User registration and Sign In: Implementing a seamless, secure registration and sign in process for users. - Menu navigation: Enhancing the menu navigation to be more intuitive and interactive for users. - Restaurant Listing: Improving the restaurant listing functionality for better accessibility and user experience. - Live order tracking: Implementing or refining the live order tracking feature for users to easily track their or...

I'm in the process of launching a small e-commerce business to sell physical products. I'm seeking a professional who can help with the presentation of these products on my website. Key Responsibilities: - Creating high-quality images of the products - Writing comprehensive product descriptions - Producing video demonstrations to add to the product listings Ideal Candidate: - Experience in e-commerce product presentation - Proficient in photography, copywriting, and video production - Understanding of consumer behavior and the ability to create appealing content that drives conversions This project is focused on less than 10 products, so I need someone who can help me make each of them stand out in a competitive market.

I'm seeking a skilled web developer to build a multi-featured online shop similar to Amazon for my site. Key functionalities needed include: - Product Filters: Shoppers need to be able to filter their search by various options. - Size and Color Selection: It should be possible for buyers to pick their desired size and color prior to purchase. - Subscription Service: I wish to implement a subscription service offering monthly and yearly options, plus tiered pricing according to the number of products purchased. For payment, I've opted for Stripe payment integration and a bank transfer option. Therefore, experience in integrating these payment systems is essential. With your proposal, kindly attach website samples you’ve developed with similar requirements. By...

I need a freelancer to organize and list my medical documents, specifically medical insurance records. - Sorting and Listing: I need the documents to be sorted by chronologically by date, and listed in a way that is easy to access and retrieve the information. - Purpose: The main aim of this job is to organize these documents and categorize them, ensuring that information is easily accessible and retrievable when needed. This job is particularly suited to freelancers with experience in medical record keeping and document management. An eye for detail and a methodical approach to organizing information are essential for this project.

As a business owner, I need supplementary support for my web presence efforts. Traits I'm looking for in a freelancer include proficiency in SEO and attention to detail, in order to accurately manage the specifics of directory profiles. Your main task would be to handle a list of directories I provide, where you'll verify if my business has an existing profile. If not, your job will be to claim or create one. One of your responsibilities also involves filling out these profiles with several specifics: * Contact information * Business description * Website URL * Social links * Hours * Any other relevant details These tasks should be completed promptly and efficiently, as I would like the project to be completed ASAP. Prior experience as a virtual assistant or in SEO optimizatio...

I'm in need of a highly skilled individual adept in using the Magic Tool for VLSI circuitry. Becoming the ideal candidate for this role requires: - Proficiency in working with an already designed VLSI circuit. - Ability to focus on digital-specific VLSI circuitry. - Expertise in optimizing for area parameters on a digital VLSI circuit. By possessing these skills, not only will you be able to enhance the circuit's efficiency, but also aid in making well-informed adjustments to the existing design. Your role will be pivotal in the successful optimization of the circuit area, utilizing the Magic Tool. This task requires a keen eye for detail, considerable experience and a solid grasp of VLSI circuitry. Looking forward to your innovative solutions.

I am on the hunt for a Mid-Level Human Resources professional to assist with recruitment and hiring within our tech-focused firm. Your main responsibility will be streamlining the recruitment process, and hiring talented and dedicated tech professionals. Key Requirements: - Specific experience in mid-level human resources role, preferably within the tech and software industry. - Proven track record in recruitment and hiring, with a knack for spotting tech talent. - A thorough understanding of performance management to ensure we hire individuals who will enhance our team performance. - Excellent communication and interpersonal skills. This project offers an opportunity for you to showcase your recruitment skills, within the fast-paced tech and software industry. The perfect candidate w...

Hi There I'm looking for making predictive and descriptive and explorative elements with tableau or Power BI Please check attachment before bid Thank you

With my Amazon FBA business in mind, I am looking for a very experienced virtual assistant who is well-versed with the entire FBA process. The successful candidate will majorly be responsible for product research utilizing manual methods on Amazon. Key Responsibilities: - Conduct extensive manual product research on Amazon Ideal skills and experience: - Comprehensive understanding of the Amazon FBA process - Expertise in product research methodologies on Amazon - Outstanding attention to detail and strong analytical skills

...tenants can interact for property rental services. For Owners, the platform should provide: - Facility to list properties with specifications and location demographics. - A secure system for managing bookings efficiently. - A dynamic platform for sign-up as a tenant or owner with verification through email and mobile SMS code systems. - Email notification system, alerting after successful property listing and routing responses to the website admin. - An interactive admin dashboard showcasing all listings and consequent requests with daily and monthly statistics. - An invoice generation system. - A comprehensive control system for the admin to manage users and finances. For Tenants: - An intelligent search system for properties. - An integrated platform for making bookings and...

I'm in need of a skilled developer who can craft GET and POST requests in C#. It is necessary for write some simple queries: specifying the first and last name, date of birth, phone number, gender and password. Then a request to send a text message with a code. Key Responsibilities: - Development of GET and POST requests - Ensuring efficient data retrieval, insertion, and modification Required Skills & Experience: - Extensive knowledge in C# and networking - Proficiency in handling GET and POST requests - Strong problem-solving skills - Understanding of data manipulation techniques.

...hence, the inclusion of various features to enhance this purpose. Key Features: - Content Management System (CMS) using WordPress - Product categories: up to 5 categories - Dealer inquiry form - Home page banner - General inquiry form with a captcha - Slider functionality - No shopping cart or payment gateway - Articles section Ideal Skills: - Proficiency in WordPress and static website development - Experience in creating CMS-driven websites - Graphic design ability for home page banner - Understanding of product showcase and dealer inquiry integration - Expertise in implementing sliders and captcha functionalities Prior experience in building similar product showcase websites would be highly desirable. I'm looking for a clean, professional design that...

I'm searching for an experienced animator to create a unique, realistic short video animation targeted towards pet owners. The premise of the video primarily revolves around product presentation, demonstrating a specific product that will be communicated once collaboration begins. Ideal Skills and Experience: - Strong portfolio of completed animations, particularly in a realistic style. - Previous experience creating content targeted towards pet owners. - Proven track record in product presentation or promotional animations. - Ability to effectively incorporate a specific product or brand seamlessly into the animated content. This project requires both creativity and technical proficiency in conveying the product's benefits and usage appealingly ...