Difference between sales and marketing quora jobs
I am looking for a skilled professional to create and optimize a LinkedIn profile for my business. The primary goal of this profile is lead generation. Key Requirements: - Business Profile: The profile should represent my business professionally, providing all essential information and ensuring alignment with the company's image, values, and products/services. - Integration with Company Website: The profile should be seamlessly integrated with my company's website, enabling users to navigate between the profile and the website with ease. This integration should be user-friendly and designed to drive traffic to our website. Ideal Skills/Experience: - Proven track record in developing LinkedIn profiles, particularly for businesses. - Fam...
...require a creative and experienced graphic designer who can work with our existing logo and brand identity, which we will provide, to develop a comprehensive suite of marketing essentials. This project is perfect for someone who enjoys creating cohesive and visually appealing materials that reflect a brand’s identity. Requirements: - Logo Redesign: Refresh our current logo to resolve issues with pixelation and enhance overall quality. - Video Call Backgrounds: Design custom backgrounds for video calls that reflect our corporate identity. - Word Templates and Project Proposals: Create templates for documents and proposals that are user-friendly and visually aligned with our brand. - PowerPoint Templates: Design templates for...
As a growing startup in the field of CCTV and security solutions, we recognize the critical role that a professionally designed and strategically implemented website can play in achieving our business goals. Our key objectives for this project are to increase online visibility, generate leads, and boost sales. What We Need: 1. Website Development: Professional design that reflects the security industry. Intuitive UI/UX to facilitate customer interaction. E-commerce functionality for direct product sales. SEO-optimized to rank well on Google. Mobile and desktop friendly. 2. Digital Marketing and Ongoing Maintenance: Proactive monthly maintenance of the website. Comprehensive digital marketing strategy including SEO, PPC, email...
...(B2B) outbound sales calling project. The primary aim of this task is to generate sales leads and ultimately convert them into sales. Key Responsibilities: - Conducting outbound sales calls to businesses - Engaging potential clients in a professional and persuasive manner - Building and maintaining rapport with prospects - Identifying and qualifying sales leads - Following sales scripts and pitch guidelines Key Requirements: - Proven experience in outbound sales calling, especially in a B2B context - Strong communication and negotiation skills - Ability to handle objections and rejections tactfully - Persistence and resilience in a sales-driven environment - Familiarity with...
I am searching for an experienced ...navigate the Startup marketplace. The ideal candidate should have a robust network and proficiency in getting potential clients in the web development space. Key Duties: • Find Startups in need of Custom Website Development, E-commerce setups, or Web Application Development. • Assist in connecting to potential customers to help them leverage their online presence by enhancing brand awareness, generating leads and conversions, or providing an online platform for selling their products/services. Required Skills & Experience: • Excellent sales and negotiation skills • Extensive startup industry contacts • Understanding of website and web application development needs of start-ups • Abil...
I am requiring a professional video editor to combine various family video clips and photo slides into one, cohesive reel for my son’s 18th birthday. This project requests the addition of pop and contemporary music as a backing track to breathe life into our memories. Here are what I need: - Merge multiple video clips and integrate photo slides - Add transitions/animations between each section - Enhance the overall video quality - Trim out unnecessary sections - Implement captivating text captions where needed Applicants must exhibit proficiency in modern video editing techniques and software, with exceptional attention to detail. A good understanding of pop culture could beneficial in terms of music selection. Previous experience in creating fami...
...brand, D&K. Their role will primarily be to strategize and enhance our approach to sales to maximize our footprint in the luxury market. Key Responsibilities: - Developing and implementing a robust sales strategy for D&K - Making key business decisions to ensure the growth and profitability of the brand - Engaging key stakeholders to drive sales and diversify our clientele - Hiring perfect people on equity basis for designing, marketing, tech person. Skills and Experience: - Proven business acumen, particularly in the luxury clothing sector - Strong background and experience in devising and executing sales strategies - Exceptional leadership abilities and decision-making skills - Extens...
I'm looking for a skilled WordPress developer to help me in converting my current website, which is designed in Canva, to WordPress. This project involves the integration of an eCommerce functionality, an image gallery, and a blogging platform. Key Deliverables: - Convert the current Canva design to a fully functional WordPress website. - Implement an eCommerce platform to boost online sales. Ideal Skills: - Proficient in WordPress development. - Experience with Canva to WordPress conversion. - Knowledge of eCommerce platform integration. - Familiarity with implementing image galleries. - Understanding of user-friendly blogging platform development. Please note, I am open to theme suggestions based on the functionality needed. Your expertise in selecting the right t...
I'm urgently seeking proactive, dedicated individuals interested in direct sales. This project involves selling health products and has the potential to garner an earning of $50-$200 daily. Ideal candidates should have: - A knack for sales with a strong work ethic - An interest in or previous experience with health products - Availability to commence work immediately If you possess these skills, and are ready for a lucrative, rewarding experience in direct sales, please get in touch.
...coding, and career development bootcamps for students, working professionals, and career changers. We are looking for a skilled inbound sales specialist to help us grow our business. Key Responsibilities: - Identifying and contacting potential leads who are interested in switching or starting their career out as a data analyst, data scientist, or data engineer - Addressing any queries or concerns the prospects might have about our services. - Qualifying and converting leads into customers, ensuring they understand the value and benefit of our bootcamps. Ideal Skills and Experience: - Proven track record in inbound sales, especially in the education or bootcamp industry. - Excellent communication skills to effectively engage with ...
I'm seeking an experienced and patient violin teacher for young beginners. The ideal candidate would be: - Proficient with teaching beginner-level violin specifically for children aged between 5-12 years. - Able to provide in-person lessons at a specific location Turramurra As a teacher, you should have a passion for working with young learners and the ability to break down complex concepts into simpler, easily understandable components. You should be able to create a fun and engaging learning environment for children that fosters their love for music and the violin. If you have experience with young learners and a structured teaching approach, I'd love to hear from you.
...deals in sales and rentals of various properties. I'm on a budget of $500 - $1000. The ideal style for the design is modern, professional and empathetic. Key Deliverables: - Designing a modern and professional logo that reflects the essence of the business - Incorporating a set of representative and modern colors that resonate with the brand's identity - Crafting a catchy slogan that encapsulates the brand's values - Creating a design for the signboard to be placed on the office facade - Developing a visually appealing design for the sale or rental signs to be hung on properties - Designing the company's stationery in line with the overall image - Crafting a user-friendly and visually appealing web page design Skills and...
It seems people do not read the requirements and conditions and once I start the trial, people are failing to perform. Also, too many bids from countries I do not desire; Pakistan, Bangladesh, India, etc. I need a freelancer from LATIN AMERICA only. I need close to EST time!! Furthermore, I need a BILINGUAL freelancer!! So READ before biding. I need a fully bilingual professional (I will interview in English via video) to do some tasks for my agency, such as: PR Outreach Social media Content editing or creating CRM management Email marketing Email scraping Researching Organizing data in spreadsheets Copywriting Basic Wordpress (change text, add a button, upload a file, etc) And others related to the position You must be a FAST learner, attentive to deta...
...accommodating users of all ages, from elementary students to adults. The website needs to be intuitive and user-friendly, fostering seamless interactions between students and tutors. It should include features like: - Live Tutorial Sessions: Real-time connections between tutors and students. - Recorded Tutorial Lessons: An archive of pre-recorded lessons for self-paced learning. - Interactive Quizzes: Engaging tools to evaluate the learners' understanding of the topics. - Peer-to-Peer Learning: A unique feature to encourage student-to-student tutorial sessions. Added functionalities such as a robust search engine for tutor profiles, a secure payment system, and a user-friendly interface for scheduling and booking sessions will be...
I am searching for a seasoned Facebook ad expert to kick start a campaign dedicated to generating sales leads for my online store. Key Project Elements: - The core demographic for my campaign is adults aged 25-50. - My preference is for single image ads to be utilised, so an aptitude for compelling visual storytelling is essential. Required Skills and Experience: - Proven success with lead generation via Facebook advertising - Expert knowledge of Facebook's advertising platform and targeting capabilities - Ability to craft high-engagement creatives appropriate for the 25-50 demographic - Experience with single image ad development and optimization. Your creativity, strategic prowess, and results-driven approach will position my online store to ...
...sponsorship sales, specifically targeting technology companies, banks & insurance companies to help secure partnerships for an upcoming entrepreneurship conference. Key Responsibilities: - Identify and reach out to potential sponsors that align with our target audience of entrepreneurs. - Pitch and secure sponsors by highlighting the benefits of the sponsorship packages we're offering, including speaking opportunities, booth space, and branding on promotional materials. Ideal Skillset: - Proven track record in sponsorship sales, particularly with technology & financial services companies. - Excellent communication and negotiation skills. - Understanding of the startup and entrepreneurship landscape would be a plus. This r...
...roles in the Technical, Sales, and HR departments. Based in Bangalore, this project will span approximately 2.5 months. The freelancer will have to interact with the client team to understand roles and responsibilities of various positions. Key Requirements: - More than 20 JDs for each department. - Detailed descriptions showcasing responsibilities, expectations, and department-specific roles or tasks. Ideal Skills and Experience: - Proven track record of writing clear, concise, and detailed JDs. - Familiarity with the technical, sales, HR and other disciplines. - Excellent written English skills. - Familiarity with the Bangalore job market and relevant qualifications will be a plus. This project offers an excellent oppor...
...Scan Pro API for identifying and capitalizing on price differences between tokens across both decentralized and centralized exchanges. Key Features: - Arbitrage Opportunities: The bot should be specifically designed to scan and identify price differences between specified base and trade mints. - Cross-exchange Monitoring: It should be able to monitor both decentralized exchanges (DEXs) and centralized exchanges (CEXs) to maximize the range of opportunities it can identify. - Automated Trading: Once an arbitrage opportunity is detected, the bot should automatically execute trades without the need for manual confirmation. Ideal Skills and Experience: - Proficient in Solana: As the bot will be using the Solana Scan Pro API, experie...
...seeking a talented website designer and social media marketer for Dirkdiggler store. The primary goal would be to boost online sales through impactful design and effective marketing strategies: Key Responsibilities: - Improve existing website to optimise for conversions. - Amplify our presence on Facebook, Instagram, and Twitter. - Implement advertising methods to drive more traffic to the site. Ideal Candidate: - Exceptional skills in web design, focusing on user experience and conversion optimization. - In-depth understanding of social media platforms mentioned and their respective algorithms. - Experience in marketing, particularly within adult male enhancement products is a bonus. - Ability to target effectively to adults, pr...
I'm looking for someone who can handle daily updates of sales data in my Excel file. I'm in need of a freelancer with exceptional Excel skills, along with a keen eye for detail and accuracy. Key Responsibilities: - Update customer information, product information, and sales transaction details daily. - Extract and interpret sales data to develop insightful reports. Reports Needed: - Conduct sales trend analysis - Analyze customer purchase behavior - Assess product performance Ideal freelancer would have proven experience in data management and business reporting. Proficiency in Excel and ability to communicate insights from complex data clearly is essential. This role requires attention to detail, consistency ...
...security and access control. - Seamless Integration: Ensure that the connection between the database and the AD server is seamless and reliable. - User Management: The system should allow for easy management of user privileges, ensuring that the right people have the right levels of access. Ideal Skills and Experience: - Experience with Postgres: You should have a strong background in working with Postgres, particularly in a configuration and security context. - AD Integration: A deep understanding of Active Directory and how to integrate it with other systems, including databases. - Security Focus: The ability to set up robust security measures to protect the database and ensure that only authorized users can access it. Ple...
I need someone to create me videos for tiktok for cars that i have for sale. i will provide examples
...herbal hair oil products. With a proven track record of offline sales success and positive customer feedback, we are now looking to expand our reach through social media channels, particularly Facebook & Insta. As we embark on this journey, we understand the importance of effective Social Media advertising to drive sales and increase brand awareness. We are seeking a skilled Social Media Ads Expert who can help us create and execute successful ad campaigns tailored to our target audience. Due to budget constraints as a non-funded startup, we have an average budget for advertising expenses. Additionally, as a small team, we have limited time available for direct communication and prefer candidates who can share their strategies and pr...
...bookkeeper and paralegal, I am seeking to expand my client base and am in need of innovative and effective marketing strategies tailored to my industry. The project will involve developing a comprehensive plan that could include online and offline marketing tactics, identifying potential partnerships, and leveraging social media platforms to reach new clients. We're looking to target US CPA Firms and Bookkeeping companies looking to increase profitability by using manpower available in India. - Deep understanding of the bookkeeping industry and its clientele - Proven experience in marketing and lead generation - Ability to develop strategic partnerships and networking opportunities - Knowledg...
I am in need of experienced tele sales professionals who can help me in selling more than 100 delegate tickets for an upcoming conference in Visakhapatnam. The target audience for this conference is mainly entrepreneurs, startup founders. Key Requirements: - Cold calling experience - Proven track record in telesales Tasks: - Make cold calls to potential delegate ticket buyers - Present the value of attending the conference to them - Close the sale and record necessary details Ideal skills and experience: - Excellent communication and negotiation skills - Previous experience with tele sales, particularly in promoting events - Understanding of the needs and interests of entrepreneurs - Knowing Telugu would be an added advantage The success of th...
...sports marketing with an intensive analysis of social media marketing strategies, sports management, and a comprehensive understanding of our target audience, primarily sports organizations, clubs, sponsors, and advertisers. Key points to look at: 1. Social media marketing strategies: Elucidate on innovative ways of utilizing social media for sports marketing. 2. Sports management: Brief on the core components of successful sports management relevant to today's market. 3. Audience analysis: Provide useful insight into understanding our audience better. This includes sports organizations, clubs, sponsors, and advertisers. Your bid will be highly regarded if you have a solid background in sports marketing and manage...
I'm seeking a talented individual to assist me with the sales and marketing of Gas Chromatography services in Mumbai. The scope of work includes: - Lead Generation: I need someone to identify and pursue potential leads for our services. This could involve cold-calling, email campaigns, or other lead generation strategies. - Marketing Strategy Development: I'm looking for a professional who can help me develop a comprehensive marketing strategy. This should include an analysis of the target markets, the competition, and the best channels to reach potential clients in Mumbai. - Sales Pitch Creation: Crafting compelling sales pitches is crucial. I will need assistance in creating pitches that highlight the unique sellin...
...specific expertise in social media marketing. The selected freelancer will work on campaigns across Facebook, Instagram, and Twitter. Imp: We are looking for someone who hs sucessfully ran gambling, gaming and tech support campeigns for indian company in the United States. Key Responsibilities: - Create and execute social media strategies focusing on increasing brand awareness and generating leads. - Develop engaging and relevant content for each platform. - Monitor and analyze the performance of social media campaigns. - Stay current with the latest social media best practices and technologies. Ideal Candidate: - Proven experience in social media marketing, particularly on Facebook, Instagram, and Twitter. - Str...
...for an equitable split of shares, employment terms, and any legal gaps that could potentially lead to disputes. Preferred to review UAE Law as the companies place of operation is in Dubai. Key elements of the project include: - **Reviewing Equity Split:** The MOU contains a custom equity split that I need verified for fairness and legal soundness. - **Employment Terms Analysis:** The employment terms within the MOU need to be scrutinized for clarity, fairness, and legal compliance. - **Identification of Legal Gaps:** I require a detailed review to identify and rectify any legal gaps within the MOU. In addition to the review, I also need assistance with drafting supplementary agreements. The additional agreements will serve to clarify and strengthen ...
As the backbone for increasing my sales, I need a freelancer who can help me generate quality warm and qualified leads. This includes leads cultivated through social media advertising and search engine optimization efforts. Key Tasks: - Implement effective SEO strategies - Manage social media advertising campaigns - Identify and target potential customer segments Ideal Skills: - Proven experience with SEO and social media advertising - Strong understanding of lead generation processes - Ability to deliver warm, qualified leads The end goal is a considerable boost in sales through an increased customer base. Connect with me if you've demonstrated skills in bringing qualified leads that convert to sales. I just need 10 advanced lead...
I am in need of a proficient and talented artist with a knack for conceptualizing my idea and matching the elements of my vision of what I am describing in a very short, simple script. Your task will be to create an illustration that captures the essence of a dream involving two characters. Ideal Skills: - Expertise in realistic styled drawing - Dreamscapes and merging of realistic and fantasy - Ability to translate story themes into visual artwork - Experience in character illustration - Great communicator - focus on the integrity of the desired expression Requirements: - Illustration must reflect a romantic theme - Artwork should include two characters - The drawing should adhere to the guidelines provided concerning the story details and chara...
In this venture, I'm seeking a driven and experienced digital marketer. The core aim is to markedly increase sales by reaching out to other businesses. Ideal skills and experience: - Proven track record in B2B marketing - Proficiency in digital marketing strategies - Demonstrable experience in sales increase Tasks to undertake: - Strategize and implement digital marketing campaigns - Optimize for the business-centric target audience - Track and analyze performance, adjusting strategy as necessary I anticipate your expertise will lead us to the desired outcome of significantly increased sales.
I seek an...demographics - Buying behaviors - Preferences and needs Competitive Analysis should focus the following information: - Competitors' pricing strategy - Product variety in the market - Their marketing strategies Finally, I need a Business plan or summarized report of the data, for easy digestion. The perfect freelancer has strong experience in market research, specifically in consumer goods, and has a knack for spotting trends and extracting actionable insights. Understanding of the textile industry will be a plus. Product specifications for consideration: - Fabric type - Size and dimensions - Color options This data will not only inform the marketing strategy but also potentially product development. Excellent analytical, com...
...up to amplify the reach and influence of a mobile app which has a strong role in addressing social and political issues. I'm seeking a talented Digital Marketer, especially someone well-versed in launching powerful Facebook Ad campaigns, to fuel this mission. Key Aspects: - Primary Goal: Your efforts will primarily revolve around making significant leaps in the user count of the application via Facebook/instagram. Your ultimate task will be to create compelling ads that promote app downloads. - Target Audience: The campaign should be effectively aimed at individuals with keen interest in social and political matters. Employ your strategies to tap into this niche audience with resonance, driving meaningful engagement. - Messaging: While formulating the ad...
I need someone who can research the regulations for importing and selling industrial RFID reader in Hong Kong. A brief report needs to be made with the following information: 1) Regulations related to the import of RFID reader ・ Approval and license that importer and distributor are obliged to obtain prior to the import and selling of RFID reader (such as OFTA license) ・ Related laws and regulatory authorities 2) Regulations and standards related to the sale of RFID reader, such as Quality standards or quality requirements, Environmental requirements (RoHS etc.) that need to be satisfied (if any) ・ Regulations regarding labels (labeling requirements, if any) ・ Each report needs to be made in English and will be of about 4 sheets of A4 pap...
I need a video creator who is well-versed in creating short, captivating promotional videos. Key Requirement...to excite customers about our limited time offer: with every pack of Strongarm purchased, customers win incredible prizes and assured cash back. The faster they buy, the more they win. - The aim is to entice the audience to act quickly and buy our products. - The video should follow a certain visual style, akin to provided campaign creatives. - The target audience are Hindi-speaking soybean farmers, thus the language used in the video will be Hindi. Ideal candidate skills: - Mastery in short promotional video creation. - Proficiency in the Hindi language. - Ability to create content that compels viewers to act quickly. - Capacity to adhere to provided visual t...
I'm in search of an experienced bilingual sales representative with fluency in English and Spanish. The ideal candidate should have prior sales experience and a background in the Telecom industry. Key Requirements: - Fluent in English and Spanish - Previous sales experience - Background in Telecom industry Your role will involve: - Communicating with clients in both English and Spanish - Using your sales expertise to drive revenue in the Telecom sector Conditions: - Working hours: from Monday to Friday, from 8:00 am to 6:00 pm EST. - We offer USD 200/week Plus Commissions. The successful candidate will be able to demonstrate a history of success in Telecom sales and have a strong understanding of the nuances of ...
...should be available on both Android and iOS platforms, and operate efficiently in a single (English) language. Key Features Required: - Chat messaging: Users should be able to send and receive messages readily. - Voice Calls: The app should enable voice calls between users. - Video Calls: Users should be capable of video calling one another. - File Sharing: The capability to send and receive files, such as photos, docs, and more. - Voice and Video Sharing: Users should be able to share voice notes and videos alike. - Able to change logo, colors, fonts and app name through admin panel for private and internal use of companies. - I will own the full royalty of the app. The developer undertaking this should ideally po...
...services. My offerings will include graphics design, social media marketing, and website development, amongst others. I'm targeting a broad audience encompassing small business owners, entrepreneurs, and individuals who need professional digital services. The primary aim of the project is to generate leads and sales. I aim to establish a high-converting platform that effectively connects service providers with potential clients. Ideal freelancers should have extensive experience in: - Graphic design - Social media marketing - Website development Ets An understanding of market dynamics and the ability to visualize and implement effective strategies for lead and sales generation will be crucial. Exceptional c...
...technology industry. Your primary focus will be closing sales for our business. Key Responsibilities: - Engage in both email and phone calls to reach out to potential customers and close deals - Understand our technology products/services and effectively communicate their value to customers - Ability to handle objections and negotiate terms to reach a successful sale Ideal Skills: - Proven track record in B2B sales, preferably in the technology sector - Strong understanding of sales strategies and techniques - Excellent communication and interpersonal skills - Ability to work independently and as part of a team - Proficient in email communications and phone sales This project is ideal for a sales...
...requirements: - Diagnosing the problem: Investigating and identifying the root cause of the connection issues. - Providing a solution: Implementing a more stable and reliable connection between the console and the generator. - Testing and validation: Ensuring that the new connection resolves the issue and doesn't compromise image quality. Ideal skills and experience: - Proven expertise in xray equipment connectivity, particularly between consoles and generators. - Strong understanding of serial cable connections. - Troubleshooting skills to identify and resolve connectivity issues. - Ability to conduct tests to ensure the new connection is functioning optimally without affecting image quality. If you're ...
...digital marketing, who can help me craft a comprehensive marketing strategy for my business. The strategy should encompass different facets of digital marketing like: • Social Media Marketing: Use of different platforms to increase reach and engagement. • SEO: Optimizing website to rank higher in search engine results organically. • Email Marketing: Communicating with potential customers through personalized emails. The primary objectives of this strategy should be: • Increasing traffic to my website. • Generating potential leads and accelerating sales. • Enhancing the brand awareness of my business. The target demographic for this campaign are individuals within the age brackets of 25-34 and...
As an established business, I've been utilising SAP Business One for an appreciable period between one to three years. I'm in need of a functional consultant familiar with the system to aid in a pertinent migration task. This role is suitable for individuals who: - Have considerable hands-on experience with SAP Business One system, preferably in a business setting - Are well-versed in system migration - Can engage in troubleshooting and efficient problem-solving methods as I've identified specific areas of the system that need migration and expert support. A consultative approach to understanding and addressing these areas is desirable.
I am looking for someone to run digital marketing (all areas) with me for my friends company which a company in Vietnam based in HCMC. I am looking to probably hire several people with different skillsets. You would be working with me (20+yrs experience in the DM but 0 in Vietnam) Thanks
...company that can deliver a wide range of digital marketing and development services. The ideal provider should have strong experience and expertise in the following areas: - Social Media Advertising: Proficient in advertising on YouTube and other social sites. Must have a deep understanding of audience targeting, ad design, and budget optimization. - CRM and Funnel System: Capable of creating and implementing a comprehensive CRM system along with a funnel system. The provider should be able to manage leads effectively and increase customer conversions. - Emailing & Appointment Scheduling: Experienced in setting up and managing email campaigns and online appointment scheduling. The provider should be able to desig...
More details: Is this project for business or personal use? For starting a new enterprise What information should successful freelancers include in their application? Detailed project proposals What is the main goal of your social media marketing campaign? Generate leads
...Turbocharge Product Sales! ? Are you a sales virtuoso with a flair for promotion and a knack for driving revenue? Your expertise is exactly what we need! We're searching for an exceptional freelancer to spearhead our product sales and maximize our earnings potential. As our dedicated sales powerhouse, your primary objective will be to leverage your skills in copywriting, sales promotion, and audience engagement to skyrocket our product sales. Here's what makes you the perfect fit for the role: ? Copywriting Prodigy: You wield words like a master craftsman, crafting compelling copy that not only grabs attention but also drives action. Your persuasive prowess turns leads into loyal customers with every word. ? ...
It seems people do not read the requirements and conditions and once I start the trial, people are failing to perform. Also, too many bids from countries I do not desire; Pakistan, Bangladesh, India, etc. I need a freelancer from LATIN AMERICA only. I need close to EST time!! Furthermore, I need a BILINGUAL freelancer!! So READ before biding. I need a fully bilingual professional (I will interview in English via video) to do some tasks for my agency, such as: PR Outreach Social media Content editing or creating CRM management Email marketing Email scraping Researching Organizing data in spreadsheets Copywriting Basic Wordpress (change text, add a button, upload a file, etc) And others related to the position You must be a FAST learner, attentive to deta...
