Seo article writing spa skin care jobs

...Skills: - Exceptional writing and editing skills with an eye for detail - Extensive resume writing experience - Graphic design skills a plus - Linkedin Profile Writer/ Designer - LinkedIn Profile Content writing & SEO Optimization - Executive Resume/ Cover Letter Writer (VP and Higher) While I have not specified a target industry or job role, the rebuilt resume should be adaptable to multiple sectors. Your expertise and creative touch in tailoring the resume this way is important. The target audience for this material encompasses potential employers, recruiters, and other industry professionals. I implore your dedication to curate materials that will resonate with these audiences, enabling professional growth and expanding my career opportunities. You ...

We're looking For A Writer with general knowledge on neurology for our ebook. We are writing a short ebook for our audience about the topic of Focus, how they can improve focus & natural solutions based on hacks you can implement on Diet & lifestyle. Words : 8000 words maximum, 30 pages Minimum. You'll find below a general outline for the book. - The language & tone should be simple & personal (addressing the reader) & with a story telling style. - There should be a balance between technical knowledge & words and the general language. - Using AI is not a problem as long as the quality is good. IMPORTANT: Please provide a short sample in order to win. Outline :

I need an English writer needed Budget: CAD$10 - 15 per article

I'm looking for an expert to create and manage my business's Facebook page. The primary purpose of this page is to promote my pet-related business. I plan on postin...posting a variety of content, including photos/videos, articles/blogs, and promotions/offers. Your main tasks will include: - Crafting engaging and relevant content - Managing promotions and offers - Responding to comments and messages - Monitoring page insights and adjusting strategies The ideal freelancer for this job should have: - Experience in managing business pages on Facebook - Strong writing and graphic design skills - Understanding of social media marketing - Knowledge of pet industry trends and audience preferences Your creativity and expertise will be pivotal in attracting and engaging a wide ...

I'm in need of a seasoned 3D modeling expert skilled in Autodesk, Blender, and Fusion 360. The chosen freelancer will be responsible for replicating "fuzzy skin textures" and teaching me the process in an easy and correct way via screen share with a microphone. Key Responsibilities: - Replicate "fuzzy skin textures" in Autodesk, Blender, and Fusion 360 - Conduct a detailed, hands-on training session via live screen sharing Key Requirements: - Proficient in 3D modeling and texturing - Expertise in Autodesk, Blender, and Fusion 360 - Strong communication and teaching skills - Experience in delivering live screen sharing training sessions - Ability to simplify complex techniques and explain them in an understandable way Please share any relevant w...

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...for a skilled SEO expert to help bolster the online presence of my website. I need someone with a good understanding of SEO, particularly link building, to help me acquire high-quality DA backlinks. My website is Key requirements: - Advanced knowledge of SEO and backlink building - Proven track record of successful SEO projects - Understanding of quality content production and consumer-focused link building Your tasks will include: - Conducting a thorough analysis of my website and target audience. - Developing a backlink strategy tailored to the technology sector and my consumer audience. - Implementing the strategy by acquiring high-quality backlinks from reputable sources. The ideal freelancer for this project would be someone with a good mix of S...

I need an exceptional photoshop expert who can digitally remove the sunglasses from a photo of me while maintaining a highly realistic, believable look. Ideal skills and experience for the job would be:...understanding of lighting and texture to keep the image realistic - Proficiency in Photoshop or similar image editing tools - High attention to detail - Previous experience in eyewear removal or similar projects appreciated My guess is the best approach would be to mask out the lenses of the glasses and apply some color adjustments to make the eyes behind the glasses look like the same shade as the skin (effectively removing the blue/green tint). And then to use the clonestamp tool to remove the rim of the glasses. But I trust whatever method makes sense based on your knowledge/...

I am seeking a skilled grant writer to assist with obtaining government and corporate grants for food insecurity progra...initiatives. - Tailor grant applications to prioritize food banks, community gardens, and nutrition education programs. Ideal Skills and Experience: - Proven track record in securing government and corporate grants. - Demonstrated experience in grant writing for food insecurity or related programs. - Strong understanding of food banks, community gardens, and nutrition education initiatives. Your role as a grant writer will be pivotal in supporting our mission to combat food insecurity. The successful candidate will possess exceptional writing skills and a deep passion for addressing this critical issue. Please provide samples of successful grant applicat...

I'm in urgent need of a skilled research writer well-versed in technology, health, and history topics. Your task is to provide a 1000-word research piece on the topic of "Research Methods." Key tasks: - Conduct surveys relevant to the subject - Conduct a comprehensive literature..."Research Methods." Key tasks: - Conduct surveys relevant to the subject - Conduct a comprehensive literature review - Deliver the final piece ASAP Ideal skills: - A strong understanding of research methods and technologies - Proven ability in conducting surveys and literature reviews - Time management and the ability to deliver the project immediately - Proficiency in English and academic writing standards. This task requires an immediate start so please only bid if you...

I'm seeking a talented Copy Writer with ...Writer with a knack for enhancing product listings in the beauty field. Knowledge about using Lazada/Shopee Websites is essential. The task at hand is optimizing existing descriptions for beauty products on these online platforms. You'll focus on making them more attractive, and conversion-friendly. Ideal Skills and Experience: - Experience with Lazada/Shopee product optimization - Proficient in writing engaging product descriptions - Familiarity with beauty products - Ability to work creatively, enhancing existing content Your task will be all about making the product descriptions shine while keeping the core information intact. If you're someone who can blend creativity with the actionable intent in product descriptions,...

I'm looking for an expert photo editor to beautify a series of images. Here's what is needed: - Skin Retouching: Turn good into flawless by removing blemishes and smoothing skin tones - Teeth Whitening: Brighten our models' smiles so they really pop - Hair Color Correction: Ensure hair color is consistent and vibrant across all images - Stray Hair Removal: Images have to be neat, hence, you'd need to get rid of any stray hairs. There are between 10 and 50 photographs to work on. The finalized images will be utilized in print publication, so paying attention to detail is key and the final output must be high in resolution. Ideal candidates have a detail-oriented eye and experience with beauty or fashion photography editing. Knowledge of print publicat...

I've got a Shopify store that needs an SEO upgrade. I'm looking for a competent freelancer to handle: - Keyword Research: I need my products to rank competitively in search results. Your task will involve identifying high-ranking keywords that fit my store's niche. - On-Page Optimization: This includes meta descriptions, title tags, image optimization and other on-page elements to boost the store's SEO. - Link Building: Build quality backlinks that will drive traffic to my store. It's necessary to have familiarity with Shopify SEO; I believe it is key to implement this task effectively. Please ensure to include details of your past work in this realm in your application. Let's optimize this Shopify store together!

...Requirements: - You should have experience in designing product packaging, especially for the pet care industry. - The design should be colorful and eye-catching, while also being suitable for a product that is intended for pets. - It's important that the design is attractive to pet owners, as they will be the ones making the purchasing decision. Skills & Experience: - Proven experience in product packaging design, specifically for pet care products, is critical. - A strong portfolio demonstrating colorful and engaging designs that have been successful in the marketplace. - Understanding of the pet care market and the ability to design packaging that will appeal to pet owners. If you have experience in the pet care industry and a knack for creatin...

Hello, I am looking for a game designer and someone who can create a GDD to submit it to a specific platform to let us join their dev team to publish games on their platform We require a fully detailed GDD with at least 15 pages and you need to be able to incorporate images and video footage of the game you are writing the GDD about. If you understand all the above please type RED at the beginning of your proposal. Proposals without it will be ignored.

I am in search of a skilled web designer to create an SEO-optimized informational website. The main goal of this website is to provide content to the general public. Key requirements: - Design and development of an SEO-optimized Informational website - Integration of a contact form - Integration of a quoting system: this should allow users to input details for a quote, which will be sent to me via email Ideal Skills and Expertise: - Proficiency in web design and development, specifically for SEO - Experience with creating and integrating contact forms and quoting systems on websites - Ability to ensure a user-friendly experience for the general public, with a focus on clear, concise, and engaging content Website along the lines of the below:

We will provide you 3 articles 1000 words

...to create an article about my trajectory and achievements as an actor. Ideally, someone who has written biographies or worked with subject matter in the entertainment industry. Key aspects of the project: - Noteworthy Contributions: I have a list of notable accomplishments in my acting career which I'd like to have highlighted. - Verification: I have online sources to verify the information. However, as the freelancer, I'll require you to fact-check and ensure all data is accurate and up-to-date. - Chronological Storytelling: I want the biography to follow a chronological structure, covering my early life, career progression, and personal life. Skills and experience expected: - Strong researching and writing skills, preferably with an experience in biog...

I need a consultant to assist me in creating a listing for my lodge on booking.com. - You can view the property at - I have all the necessary information and photographs ready for the listing. - Once the listing is created, I don't require further assistance in managing the listing. Ideal Skills: - Experience with and its listing process - Ability to create engaging and accurate property descriptions - Strong English language proficiency for error-free writing - Attention to detail to ensure all listing details are correct Experience in setting up property listings on other similar platforms is a plus but not necessary. This is a one-off job for initial setup of the room listing.

...be on GCC Tax Help Branding Only, and intellectual property rights shall be on our AI & GPT’s Platform, Code, APIs, and Data with us Only. • Publishing of AI & GPT’s Platform Tool on 3rd Party Platforms like Microsoft M365 Apps, Android, iOS, and others. • Enabling Access to GPTs via Email, Mobile, WhatsApp, etc. (SSP Verified Numbers via APIs). • Data Security: Bidders must ensure the utmost care of the data security of website users and other stakeholders. All personal data of our stakeholders shall be available to the respective users only. • The bidder is required to use different Generative AI Models available in the market. The bidder may need to upgrade existing APIs and generative models and integrate new models. • Bidder ...

I need a professional writer experienced in fluid dynamics to craft a concise report, less than 10 pages. This project aims to document some aspec...were stipulated, an understanding and ability to explain core concepts in fluid dynamics is crucial. Experts in Computational fluid dynamics, Magnetohydrodynamics, or Hydrostatics are welcome. - Strong research and analytical skills: Even though the main purpose is documentation, you might need to sift through existing literature or studies to provide an accurate write-up. - Clear and Concise Writing: Given the short expected length of the report, it's critical for the freelancer to possess proven abilities to convey complex concepts clearly and concisely. Thank you for considering my project. I look forward to keenly exploring ...

I'm currently on the lookout f...elements of romance, all set within a historical period. To get this job done excellently, here's what I'm looking for: - Strong storytelling and creative writing skills - Proven experience in script writing, especially within the drama genre - An unambiguous understanding of historical settings - Ability to weave in romance naturally into the narrative - Demonstrated ability to capture and engage an audience purely through words The right freelancer for this project can deliver a script that not just narrates, but paints vivid pictures, bringing the drama and romance alive despite the constraints of the radio medium. Previous experience in writing for radio or similar audio-only mediums will be highly valued. Please s...

I'm in need of a seasoned 3D modeling expert skilled in Autodesk, Blender, and Fusion 360. The chosen freelancer will be responsible for replicating "fuzzy skin textures" and teaching me the process in an easy and correct way via screen share with a microphone. Key Responsibilities: - Replicate "fuzzy skin textures" in Autodesk, Blender, and Fusion 360 - Conduct a detailed, hands-on training session via live screen sharing Key Requirements: - Proficient in 3D modeling and texturing - Expertise in Autodesk, Blender, and Fusion 360 - Strong communication and teaching skills - Experience in delivering live screen sharing training sessions - Ability to simplify complex techniques and explain them in an understandable way Please share any relevant w...

...team at World Teen Awards (WTA). In this role, you will be responsible for generating inbound leads and driving sales for our paid applications. Details about the World Teen Awards - Responsibilities: 1. Develop and execute strategies to generate inbound leads for WTA paid applications through various channels such as social media, email marketing, content marketing, SEO, and PPC campaigns. 2. Create compelling content, landing pages, and email campaigns to attract and engage potential customers. 3. Utilize marketing automation tools to nurture leads and guide them through the sales funnel. 4. Collaborate with the marketing team to optimize lead generation campaigns and improve conversion rates. 5. Monitor and analyze key metrics to track the effectiveness of lead

website creation with content writing needed for small business

...outlets, with one article titled ‘Era un experto en las Cuevas’ by Julio Ghigliotty, published in El Nuevo Día on June 1st, 1999. However, I have not been successful in locating this article or any others from Puerto Rican sources. Possible sources that may have covered the event include the San Juan Star, El Mundo, and El Vocero. I am specifically looking for articles from Puerto Rican publications and not interested in coverage from non-Puerto Rican news sources. Key Responsibilities: - Undertake a detailed search for articles in newspaper archives, online databases, or microfilm concerning the tragic death of Francis Reyes. **The ideal candidate will possess:** - Fluency in both Spanish and English, with strong translation skills. - A proven track ...

SEO for another month .

In this project, I'm seeking an expert in project management and Nigerian national development to create four thorough case studies and a substantial report. The goal is to elucidate and examine the significant role project management plays in Nigeria's national advancement. Each individual ...The report should lean heavily into: - Infrastructural challenges - Logistical difficulties - Communication issues The ideal freelancer will have an extensive understanding of project management, particularly within the context of the Nigerian national development landscape. Experience or understanding of the country's security sector would be a distinct advantage. Excellent research and writing skills are essential, along with a knack for structured and cogent presentatio...

I'm in need of a skilled content writer to create educational materials for high school and college level students. These materials will particularly focus on Calculus, Chemistry, and Physics. The materials should be easy to understand and aimed at stu...of the content is suitable for the introduction and basics levels - Creating content that is clear, concise, and engaging Ideal Candidate: - Previous experience in creating educational materials, especially in STEM fields - Strong understanding of Calculus, Chemistry, and Physics - Ability to simplify complex concepts for students at an introductory level - Strong research skills - Excellent writing and communication skills - Prior experience working with high school or college students is a plus. Work is WORK FOR HIRE per U...

...introduction to longevity science, detailed discussions of the Power 9 Principles observed in longevity hotspots, personal anecdotes, and practical advice for integrating these principles into daily life. Ideal Skills: 1) Strong Research Capability: Ability to synthesize scientific research and health data into compelling, easy-to-understand content 2) Experience in Health and Wellness Writing: Proven track record of writing in the health, wellness, or self-help niches 3) Engaging Storyteller: Skill in weaving anecdotes and personal stories with factual information to keep the reader motivated and engaged 4) Sensitivity to Tone: Capacity to maintain a supportive and positive tone that encourages lifestyle changes without judgment 5) Proficiency in English: Must have ...

...detail-oriented professional to help me create a comprehensive menu for my new med spa. The ideal candidate should have a good understanding of the med spa industry and have experience in menu creation. Key deliverables include: - Inclusion of these services: Facials, Body treatments, Lasers, Injectables - Incorporating specific types of facials: Hydrating, Anti-aging, and Acne treatment - Designing and explaining specific types of body treatments: Cellulite treatments The project involves understanding my med spa's target market and ensuring the menu is attractive and informative for potential clients. Ideal skills and experience for this job include: - Previous experience in med spa menu creation - Knowledge of the med spa industry - Strong commun...

I'm looking for freelancer opportunities within the finance industry. Opportunities that allow me to leverage and grow my skills over time are preferred. The work could involve either graphic design, content writing, or programming. The ideal candidate should: - Be proficient in graphic design, content writing, and programming. - Have good understanding of finance industry trends and relevant knowledge. - Be able to handle different freelance projects concurrently. - Have high adaptability under different requirements. This is a chance to expand your portfolio and broaden your skill set in the finance industry. Have your bid ready if you fit this description. Look forward to potentially working with you.

I'm searching for a professional to create an impeccable CV for my job applications in the technology industry. The CV should be highly ta...showcase my skills and experience in a way that appeals to potential employers. Key Deliverables: - Craft a CV in both PDF and Word formats. - Prioritize the content and layout to suit job applications. - Focus on my experience, skills, and achievements in the technology sector. - Implement a design that is both professional and visually appealing. Ideal Freelancer: - Proven experience in CV writing, particularly for technology-based roles. - Strong understanding of the tech industry and its job application requirements. - Skilled in both graphic design and content creation. - Attention to detail, ensuring no spelling, grammar, or forma...

...Support the project team in identifying training needs (end-user and power-user) for team members as well as end users  Act as escalation point for production issues during the life of the platform  Detail-oriented individual with the capacity to rapidly increase on new customers, their business needs, and advancements  Demonstrates adaptability and readiness to take the necessary steps to take care of business Organization  Ability to manage multiple projects and shifting priorities and follows through on projects and meet timelines. Identifies tools/technologies optimal to managing important tasks  Synthesizes information gathered from multiple sources, assisting in the identification of symptoms and root causes  Assists in maintaining documentation and standard-operating...

I'm looking for a skilled web developer to construct an informational website that precisely carries my needs. The website should consist of three main sections: - Servi...section should display our previous work to provide a visual reference for our services. - Contact: This section is fundamental to lead-generation, it must contain clear contact information and a simple inquiry form. Ideal candidates should possess strong skills in UX/UI for clear navigation and aesthetics. Experience in creating service-based or portfolio-based websites will be a plus. Fantastic writing ability is also a must for compelling and convincing content. I am excited to work with a professional who can advice on the technical aspects, designs, and overall layout to best achieve the objectives o...

I'm in need of an experienced legal professional to draft a complaint for a speedy trial violation. This complaint will be filed in a Federal court, thus requires a strong understanding of Federal laws and legal writing. Key Requirements: - The complaint should be in a hybrid format, encompassing both a narrative style and legal arguments. - It is imperative that this complaint includes references to specific federal statutes and case law. - The candidate should have a demonstrated and proven track record in legal writing and an understanding of the complexities involved in such complaints. Ideal Candidate: - A qualified lawyer with experience in Federal court cases. - Proficient in legal research and drafting complaints. - Familiar with the procedural aspects of a s...

Optimize and Organize: Elevate your business with our specialized SEO and General Virtual Assistance services. We provide comprehensive support designed to boost your online presence and streamline your operations. SEO Services: Keyword Research: Uncover the best keywords for your niche to attract more traffic. On-Page Optimization: Enhance your site structure, content, and meta tags to improve search engine rankings. Link Building: Develop a strong backlink profile to bolster your site’s authority and visibility. Virtual Assistance Services: Administrative Support: From email management to scheduling and data entry, free up your time to focus on growing your business. Content Management: Keep your website fresh and engaging with regular updates and well-managed cont...

I'm in need of a diligent researcher with experience in investment and buyer sourcing, to id...experience in investment and buyer sourcing, to identify potential angel investors for two projects in Colombia. Simultaneous research for both projects is required. The first project is an all-natural personal care product manufacturing company. The company is located in the Colombian Amazon and produces items such as shampoo, soap, skin creme etc. The second project is a 50-acre eco-tourism project, situated in the same geographic area. Skills and experience desirable: - Investment research - Knowledge of angel investment - Experience with buyers sourcing - Understanding of personal care product industry and eco-tourism sector - Familiarity with Colombian market, pa...

...understanding of the industry. I would like each state script to be an individual video 30-45 seconds long. Key Role Responsibilities: - Draft engaging scripts for each video in the series - Tailor content to suit a visual explanation-style presentation, aided by graphics - Ensure that the information provided is accurate, up-to-date, and comprehensible Ideal Skills & Experience: - Proven experience writing scripts, preferably for YouTube and the firearm industry - Deep understanding of firearm laws across the U.S states - Ability to simplify complex laws and present them in an engaging manner - Creative thinker with excellent graphic explanation ideas - Extensive knowledge about the firearm industry, specifically laws and regulations This is a great opportunity for any...

I am looking for an English-speaking freelancer who can help us with rescheduling appointments for our medical spa. Your primary role will be to contact clients who have previously scheduled an appointment but didn't show up. Key Responsibilities: - Make outbound calls to clients to reschedule their missed appointments. - Provide excellent customer service and handle customer complaints or issues effectively. - Maintain a high level of professionalism and integrity throughout the communications. Ideal Skills and Experience: - Proven experience in making sale calls or appointment setting. - Strong persuasive skills is a must - you should be able to convince clients to reschedule their appointments. - Excellent customer service skills and a positive attitude. - Familiarity with...

...an Off-Page SEO expert to boost my website's visibility and brand recognition across a broad demographic. Key Requirements: - Proficient in Link Building and Guest Blogging: A solid background in these techniques is essential. - Experience with diverse audience targeting: I want to reach a wide spectrum of users, from ages 18 to 44. Goals: - Increase Website Traffic: My primary objective through this project is to significantly boost my website visits. - Improve Search Engine Rankings: Aiming to elevate my website's search engine standings, and ensure it's more discoverable for related keywords. - Build Brand Awareness: I am committed to growing the recognition of my brand amongst my target demographic. Ideal candidates should have a proven track record in...

...inform the readers while promoting our no win no fee R&D tax credit services. - SEO optimization: The articles should be optimized for search engines to help increase our website's visibility. - Industry Understanding: It's crucial that the content writer has a good grasp of the R&D Tax Credit Claims industry to produce accurate and relevant content. - No win no fee basis: Understanding of how the no win no fee basis works is a plus as well. The role of the content writer would be to engage the audience, create credibility for our services, and drive traffic back to our website. Ideal skills and experience for this job include: - Prior experience in content writing, specifically with R&D tax credit claims. - SEO optimization skills. - Deep u...

...interview in English via video) to do some tasks for my agency, such as: PR Outreach Social media Content editing or creating CRM management Email marketing Email scraping Researching Organizing data in spreadsheets Copywriting Basic Wordpress (change text, add a button, upload a file, etc) And others related to the position You must be a FAST learner, attentive to details, curious, with great writing skills. Looking for someone that pays attention and doesn’t keep making the same mistakes over and over. Attention to detail. Common sense. This job will part-time as a test period, after that it will be full-time. First, there is a task I’ll give as a test. Payment for part-time during trial period: Fee: 250 USD Performance bonus: 50 USD (how many times you m...

I'm seeking a freelancer who can assist me on an as-needed basis with a mix of SEO and general virtual assistance tasks. SEO Tasks: - Conducting keyword research - On-page optimization for my website - Building backlinks to improve my site's visibility Virtual Assistance Tasks: - Primarily data entry tasks - Potentially expanding to other general VA tasks in the future I'm looking for someone who: - Has experience with SEO and can demonstrate successful outcomes - Is proficient in data entry and general virtual assistance - Can work on an as-needed basis - Is proactive, responsive, and can work independently - Has good communication skills This could be an ongoing opportunity for the right person.

Monthly seo for 400 links 2nd package

...essence of our services. We provide counseling and treatment FOR PTSD, depression, anxiety, substance abuse issues. Key Elements: - Logo: The logo should incorporate teal and gray as the primary colors while incorporating red to represent the heart. This should be a key focus of the logo to reflect compassion and care. - Branding: The branding should align with the logo and convey the same essential message. It should be simple, yet powerful, and evoke a sense of empathy and care. I have included the logo for a residential home center. If this could have those same design elements and incorporate the Heart Center name, that would be perfect. Ideal Skills: - Experience in designing logos and branding for healthcare or wellness companies. - Strong understanding of color p...

I'm seeking a resume w...Position. Your role includes the following; - Creating a compelling and IT Quality Engineering industry-specific resume - Formatting the resume professionally in Microsoft Word - Ofcourse, I shall be sharing my old profile and needs to be compressed inline with best practicew Ideal skill set should include: - Proficiency in Microsoft Word to ensure optimum format - Prior experience in resume writing, specifically for It tech-related leadership jobs - Understanding of IT Quality Engineering Leadership roles and responsibilities - Excellent English grammar and spellings - Eye for design for attractive layout This project requires a keen eye for details and a professional approach. On completion, I expect a Microsoft Word document, Linkedin summary an...

I'm seeking an SEO expert and talented content writer who can effectively enhance the visibility of my website on a national scale. This project requires: - Generating 400 backlinks per month from domains with a DA more than 20. Techniques for generating these links should include guest posting, social bookmarking, blog commenting, article links, image links, forum links, classified links, and business list links. - Avoiding any websites with gambling or adult content, low-quality, spam, or DA less than 20 in the backlink creation process. Also will not be counted links from same websites (domain) used during previous 2 months (or last 2 monthly reports), links from different subdomains of a same used domain (Ex: and ), similar names of webdomains (Ex.:

As someone who is taking care of church admin and church's WordPress website, I just don't have time to solve an error that suddenly appeared. There were regular backups available through a WordPress plugin. For this task, I am seeking a proficient freelancer who can: - Diagnose the critical error and repair the functionalities of the navigation menu, contact form, and media files - Successfully restore the website using available backups if necessary - Provide a rundown of potential causes so a similar event can be avoided in the future Ideal candidates should possess the following skills and experiences: - Expert knowledge in WordPress website troubleshooting and maintenance - Reliable experience in using WordPress plugins and theme navigation (Elementor Pro and As...

Seeking a Short-Term SEO Expert for immediate project work to review my Yoast setup . Experience with Yoast SEO plugin preferred.