Ppi lead generation campaign jobs
I am looking for a marketing expert who can help me promote and sell my personal and beauty devices in the UAE. The main focus of this project is generating direct sales through effective marketing strategies targeting the female audience. Key Responsibilities: - Develop and implement a marketing campaign focused on direct sales - Identify and collaborate with relevant influencers with significant female followers in the UAE - Create engaging and persuasive content to drive direct sales - Regularly monitor and analyze the campaign's performance, making adjustments as necessary to improve outcome Ideal Skills and Experience: - Proven track record in running successful direct sales campaigns, particularly in the beauty industry - Strong network with relevant influencers in the...
I am in need of an experienced Lead Generation to create an MSP appointment. Ideal person can do data scrapping, social media contacting and set an appointment for companies who are looking for MSP services in IT department.
I am looking for a social media manager who can effectively manage my Facebook and Instagram accounts, with the primary goal of generating leads. The ideal candidate should be well-versed in: - Lead generation strategies on Facebook and Instagram - Promotion of products through engaging posts and visuals - Creation and sharing of educational content related to our industry - Showcasing customer testimonials to reinforce brand reliability I envision a mix of product promotion, educational content, and customer testimonials to foster engagement and credibility. Extensive experience in these areas is crucial for success in this project.
Job Title: Remote Project Manager for Media Project Location: Remote Company: 1TV Media Job Type: Full-Time Overview: 1TV Media is seeking an experienced Project Manager to lead a media-related project from a remote location. The successful candidate will be responsible for attending meetings, planning, strategizing, and managing all aspects of the project while working virtually. This position is ideal for someone with a strong background in project management within the media sector and experience working with nonprofit organizations and international donors. Responsibilities: • Lead project planning, scheduling, resource allocation, and project accounting. • Manage remote project teams to ensure compliance with project deadlines and milestones. • Co...
As an expanding brand looking to reach a wider audience, I am in need o...expanding brand looking to reach a wider audience, I am in need of a digital marketing expert with a forte in social media marketing, specifically on Instagram. The potential freelancer should possess strong skills and experience in: - Search engine optimization (SEO) - Pay-per-click advertising - In-depth knowledge of Instagram marketing strategies The primary goals to be achieved through this campaign include: - Increasing brand awareness - Driving more traffic to our website - Generating viable leads Having a demonstratable track record in meeting similar project goals is desired. The selected professional should be able to share successful case studies and stay abreast of trending social media marketin...
I need a skilled designer to craft engaging visuals and creative content for a sales promotion campaign. This campaign targets farmers and aims to use bright and playful designs to encourage participation. Key visuals will include: - A cohesive branding unit for the program - A detailed poster and banner featuring key product features, participation details, incentives like bonus prizes and cashback, and early bird perks Ideal candidates will have experience: - Designing branding and promotional materials in Hindi - Working with promotional campaigns targeting agricultural professionals or similar industry experience - Creating content that is both informative and encourages participation in a light-hearted way. - Utilizing bright, playful designs that capture our audience&...
I need an expert in B2B lead generation with a particular focus on the business services, manufacturing, retail, energy, and utility industries. Key goal: - To increase sales Required methods: - Email marketing - LinkedIn reachout The ideal candidate will have robust experience in these lead gen methods and a successful track record in the targeted industries. Proven ability in utilizing these strategies to drive sales will be critical to this role.
I'm seeking a proficient Excel expert to create a master file for our NDT inspection reports. This master file will centralize all our reports and serve as a robust tool for analysis and reporting. Key Task Requirements: - Integrate worksheets from a master worksheet using advanced Excel formula...functions. - Previous experience in designing visualization charts and custom query builders. - Strong analytical and data organizing skills. - Experience in converting independent Excel worksheets into a master file. - Knowledge in NDT industry would be beneficial but not paramount. The goal is to provide an automated and streamlined approach to handle inspection reports, making analysis and generation of summary statistics a breeze. Therefore, in-depth Excel application experi...
I'm seeking a computer vision expert with strong PyTorch experience to help me build a new set of images. This image base will significantly support the generation of training data for my project. Details: - Image Requirements: The task requires the creation of less than 100 images, specifically color images, and images under different light conditions. - Software Skills: Profound expertise in PyTorch is essential, as the work involves a library currently running on this platform. The successful candidate will be detail-oriented and possess a deep understanding of computer vision techniques. They will have previous experience creating image databases and incorporating different lighting conditions. Help me shape the future of my project with your unique skill set.
I'm looking for a proficient professional to create and manage an advertising campaign on Yandex, targeting professionals aged 25-40 with the primary objective of boosting our product sales. Key Requirements: - Expertise in Yandex Advertising: A deep understanding of Yandex and its advertising platform is essential for this project. - Experience in Targeting: The ability to effectively target the specified demographic is crucial. - Proven Sales Boost Strategies: I'm looking for someone with a demonstrable track record of boosting sales through online advertising. - Russian Language Skills: Fluency in Russian is highly desirable, as it will enable you to create ads that resonate with the target audience. - Creative Thinking: The ideal candidate will be able to think creati...
Looking for a skilled and committed freelancer to develop a tool to protect sensitive data in my PDF files. The freelancer will be offering a practical, straightforward solution to a privacy-focused task with three main components: - Data Redaction: The tool should be proficient in blurring specific categories of sensitive information, such as Names, Addresses, and ...for this job is rigorous, familiar with data privacy regulations and cybersecurity phraseologies, and able to deliver quality on a tight timeline. Final product is expected to work flawlessly and be ready for immediate use. Your dedication to problem-solving, detail orientation, and commitment to privacy and security will deliver the required solution. Successful completion of this project could lead to further oppo...
...to: - Combine your expertise in electrical and mechanical engineering to create a prototype. - Ensure the final product is not only functional but also practical for cyclists to use. - Potentially provide suggestions on storage solutions for the generated power. Ideal skills and experience for this job include: - Proven experience in designing high-power dynamo/alternators or similar energy generation devices. - Knowledge of both electrical and mechanical engineering principles. - Familiarity with designing for bicycles or other sporting equipment would be a plus. Interview questions below are mandatory: Q1: If current dynamos range between 3W to 7W, but alternators can go up to 100W. Can you make use of existing technology to capture up to a 100W from biking? (For instance us...
I'm seeking a dedicated marketing expert to design and implement a radio promotion aimed at boosting sales for my business. Key Aspects: - The promotion should effectively drive sales and enhance my revenue. - The target audienc...persuasive radio promotion to attract potential buyers. - Implement the promotion ensuring it runs effectively and garners a positive ROI. Ideal Skills: - Proven experience in radio promotions and marketing strategies. - Strong understanding of the target audience's preferences and behavior. - Ability to track and evaluate the success of the campaign. The duration of the promotion will be one week, so I need someone who can efficiently plan and execute the campaign within this timeframe. If you feel you can deliver on these requiremen...
I'm looking for a freelancer adept at creating deep fake videos. The purpose of this project is entirely entertainment-driven, aiming to garner a surprising reaction from the audience. The deep fake video should contain the likeness of a popular celebrity. The ideal f...creating deep fake videos. * Track record for respecting privacy laws and discretion when handling materials. * Creativity and ability to fenagle nuances within the deep fake process to create the surprise element. * Understanding of manipulating media to evoke specific emotions or reactions. Please come prepared with samples of your previous work, especially if it is in the same vein. This could lead to future opportunities if your work aligns with my vision. So let's create a striking, surprising deep ...
I need an SEO expert to ensure my database company website ranks in the top 10 on Google for the keyword "property management email list". Key responsibilities includes: - Keyword research and analysis - On-page SEO (meta tags, keyword density, etc.) - Link building strategies and implementation - Content creation well optimized with the keyword Mandatory skills: ...On-page SEO (meta tags, keyword density, etc.) - Link building strategies and implementation - Content creation well optimized with the keyword Mandatory skills: - Strong skills in SEO (both on-site and off-site) - Proven success in previous SEO campaigns - Familiarity with Database websites SEO - Excellent command of English language and content creation. Please include examples of previous SEO campaign r...
I'...establishing a new company and require comprehensive marketing strategies to help establish a powerful online presence. Key Objectives: - Bolster brand awareness - Drive massive traffic to our website The ideal candidate will have expertise in creating and optimizing Google Ads, utilizing SEO best practices, and developing successful social media marketing strategies. Target Audiences: Our campaign is aimed at general consumers. The perfect candidate would understand the dynamics of marketing to such an audience and can create tailored strategies accordingly. Please only bid on this project if you have a proven record in all the outlined platforms and can show tangible results. Your ability to combine these skills will form the cornerstone of our marketing efforts...
I'm on the lookout for a Business Development Manager with expertise in cloud technologies, specifically Microsoft Azure and Google Cloud Platform. Key Responsibilities: - Cloud Migration: A critical task will be overseeing the migration of our systems and data to the cloud. This requires in-depth k...Proven experience in business development, particularly related to cloud technology. - Expertise in Microsoft Azure and Google Cloud Platform. - Strong analytical skills to optimize cloud costs. - In-depth knowledge of cloud security and compliance standards. - Excellent communication and negotiation skills. - Ability to work with cross-functional teams. If you're confident in your ability to lead the business development efforts within a cloud-centric environment, I'...
I'm looking for an experienced ad manager to take over the advertising for my business. I need someone who has worked with...for an experienced ad manager to take over the advertising for my business. I need someone who has worked with Google Ads, Facebook Ads, and Instagram Ads. Key Features: - I need the manager to focus on campaign management, specifically. I want the manager to take control and be responsible for the entire process. - It is essential that the manager can manually control all aspects of the campaigns. I want someone who can get in there and adjust everything. Ideal skills and experience: - Extensive experience with Google Ads, Facebook Ads, and Instagram Ads. - Proven successful campaign management. - Proficiency with manually controlling all asp...
I'm in need of an experienced telemarketer to manage an outbound calling campaign focusing predominantly on appointment setting. Responsibilities of this job include: - Making outbound calls to prospective clients - Utilizing the script provided by us for the calls - Convincing potential clients to schedule appointments This is not a sales campaign, but rather a focused effort on booking business appointments. The ideal candidate for this job should be equipped with: - Strong communication skills - Prior experience in telemarketing or appointment setting jobs - Ability to proficiently use the provided call script - Professionalism when engaging with potential clients over the phone Please place your bid if your skills align with the requirements mentioned.
I'm seeking a proficient developer to create a new Revit plug-in that automates certain tasks. The primary objectives of this plug-in will be: - Adding safety alerts, specifically focused on fall protection and hazardous materials, in order to maintain robust safety standards. - Generating comprehensive repo...on fall protection and hazardous materials, in order to maintain robust safety standards. - Generating comprehensive reports derived from these safety alerts and other relevant data. If you have experience in software development, specifically with Revit and plug-in creation, your skill set may align perfectly with my project requirements. Familiarity with automated alert systems and report generation will be advantageous, as will a good understanding of construction sa...
...engaging email marketing campaign tailored for small business owners. The primary focus will be promoting specific industrial products. Although the preferred platform for this campaign will be MailerLite, having flexibility with other platforms would be advantageous. Ideal skills would encompass: - Email marketing proficiency, specifically within MailerLite - Solid understanding of the industrial market - Ability to create engaging product promotion Emails - Prior experience targeting small business owners - Excellent content creation and copywriting skills. This project will be an opportunity to demonstrate and hone your digital marketing skills within a variety of industrial markets. Your creativity and effectiveness in reaching out to small business owners could ...
I'm looking for a skil...and respond appropriately - Drive traffic to my website through strategic content and links - Generate leads and increase sales through effective communication and promotions Ideal Skills and Experience: - Proven experience in social media management - Familiarity with Facebook and Instagram algorithms and best practices - Strong copywriting and communication skills - Understanding of lead generation strategies - Experience targeting and engaging with specific age groups - Ability to analyze data and adapt strategy based on results If you're passionate about social media, experienced in brand management and customer engagement, and can deliver measurable results, I'd love to hear from you. Please include examples of past work ...
I would like to hire a professional to extract and organize Amazon Seller details using web scraping techniques. After you find the company name on Amazon, i need you to scrape the web for their contact information since Amazon wont disclose it on Specifically, this project invol...project involves: - Extracting Amazon seller information from the website -Use that Amazon seller information to scrape the web for email and contact details - Organizing the data in an Excel spreadsheet The main goal of this exercise is to generate leads from this data. Ideal Skills: - Proficient in web scraping techniques - Ability to handle and manipulate data in Excel - Experience in lead generation would be a plus as it will help in creating a strategic approach in leveraging the collecte...
My landing page currently lacks a professional look and it's quite unappealing. I need a skilled web designer to help with the following: - Fix alignment issues - Adjust the color scheme to make it more appealing and modern - ...image layout - Make the landing page generally more professional-looking - Ensure it retains a modern and minimalist style This is what it looks like today The main goal of the landing page is to generate leads, so the changes should not only make the page aesthetically pleasing, but also optimised for lead capture. Key skills for this project would include substantial experience in web design, especially for lead generation. Attention to detail and an understanding of modern and minimalist design principles would also be a plus.
...required for this project: - Social Media Marketing (SMM): The candidate should have a strong understanding of social media platforms and be able to create effective marketing campaigns to reach my target audience. - Search Engine Optimization (SEO): Knowledge of SEO best practices is essential to improve my website's visibility and drive organic traffic. The primary goal of this digital marketing campaign is to drive sales or leads for my business. The candidate should have a proven track record of achieving measurable results in terms of increasing conversions and generating revenue. Additionally, the candidate should be able to provide regular reports and insights on the performance of the marketing efforts. If you have the skills and experience required for this proj...
As a content creator aiming to enhance the visibility of my YouTube videos, I'm seeking a freelancer to execute a strategic promotion campaign. Key Requirements: - Goal: The primary objective is to boost the total view count of the videos. - Target Audience: The content caters specifically to professionals and entrepreneurs. Therefore, the promotion approach should be tailored to this demographic. - Video Duration: The average length of the videos falls between 10-20 minutes. It's crucial that the promotion strategy aligns with this duration. Ideally, you should have experience in: - YouTube promotion and marketing - Engaging professional audiences - Crafting strategies for video content of varying lengths Your proposal should outline a clear plan on how you will inc...
I'm in need of an experienced advertising specialist, particularly with Facebook and Google Ads. The professional should be from ARGENTINA. Key Project Details: - I'm primarily aiming to generate traffic to WhatsApp groups. - The target audience for this campaign is specifically men. Ideal Candidates: - Proficient in Facebook and Google Ads - Previous experience with similar campaigns - Strong understanding of target audience engagement - Proven track record of positive results Please get in touch with your relevant experience if you're confident in delivering on these requirements.
...creating effective Google campaigns. Our main goal is to generate leads for our business in the retail sector, focusing on our key demographic of middle-aged adults, aged 36-55. Key Responsibilities: - Develop a strategic Google campaign, ensuring our business is visible 24/7 - Implement targeted strategies to capture the interest of our demographic, ultimately driving lead generation - Regularly monitor and optimize the campaign for maximum effectiveness Ideal freelancer skills: - Prior experience in Google campaign management, specifically for lead generation - Proven track record in targeting strategies for middle-aged demographics - Knowledge of the retail market and its dynamics The success of this project will be measured by th...
I'm searching for an experienced developer to create a crypto flash coin generation platform based on BEP20 or Binance network. Some of the key elements I want incorporated into this platform include: - User Registration and Login: A robust system that guarantees seamless user registration and login. - Coin Generation Algorithm: Implement an algorithm that facilitates efficient and reliable generation of coins. - Wallet Integration: Integrate a user wallet into the platform for seamless transactions. The design of the platform should be minimalistic, clean, and user-friendly. Your knowledge in cryptography is highly desirable as the system needs to be secure and should employ cryptographic security measures to ensure the safety of transactions and user data....
I'm in urgent need of an experienced professional in lead generation, specifically within the Mass Tort sector. The ideal candidate will be familiar with and able to generate leads related to products like Roundup, Camp Lejeune, TALC, Paraquat, AFFF. Key Requirements: - Proficiency in lead generation, specifically within the Mass Tort sector - Experience with generating leads related to products like Roundup, Camp Lejeune, TALC, Paraquat, AFFF - Ability to generate leads through calling - A track record of delivering results quickly and efficiently The project has an urgent timeline and needs to be completed within a very short period. If you have the skills and experience necessary to deliver high-quality, targeted leads quickly, I'd love to hear...
I'm on the lookout for a Business Development Manager with expertise in cloud technologies, specifically Microsoft Azure and Google Cloud Platform. Key Responsibilities: - Cloud Migration: A critical task will be overseeing the migration of our systems and data to the cloud. This requires in-depth k...Proven experience in business development, particularly related to cloud technology. - Expertise in Microsoft Azure and Google Cloud Platform. - Strong analytical skills to optimize cloud costs. - In-depth knowledge of cloud security and compliance standards. - Excellent communication and negotiation skills. - Ability to work with cross-functional teams. If you're confident in your ability to lead the business development efforts within a cloud-centric environment, I'...
...Requirements: - Develop code specifically for Arduino R4 board + SD card module - Generate sine waves of different frequencies - Different frequencies - 10,000 different frequencies (integers) - eg: txt file (100,200,300,400,500.................n integers) Frequencies list are stored in a SD card CSV or txt format Arduino new R4 boards has built-in DAC for sine wave generation with ready made library as follows: Code for wave generation --->>> analogWave wave(DAC); int freq = 10; // in hertz, change accordingly void setup() { } void loop() { (freq); delay(10); ...
GA4 Conversion Tracking and Campaign Optimisation Specialist: Seeking an Ongoing Support Person for Google Ads, Analytics, and Tag Manager Overview: We are in search of a dedicated and experienced professional to join our team as an ongoing support person for optimising our marketing campaigns and tracking performance. This role will focus on implementing and maintaining GA4 Conversion Tracking on our Astro Build website, utilising Google Tag Manager (GTM), Adwords GA4, and Analytics. The ideal candidate will be adept at ensuring accurate tracking of key events and actions critical for conversions, and will play a pivotal role in optimising our marketing efforts. it's crucial to be able to report on conversions from PPC Efforts. Key Responsibilities: Implement and maintain ...
I'm seeking leads for a Mass Tort campaign related to products like Roundup, Camp Lejeune, TALC, AFFF, and Paraquat. Here's what I need: - Leads: I specifically need individuals who've been affected by these products. So, the leads you provide should be from consumers who have suffered due to any of the mentioned products. - Method: The leads should contact me through phone calls. Ideal freelancers for this project should have the following skills and experience: - Strong understanding of Mass Tort campaigns and the legal landscape around them. - Experience in lead generation, especially within the legal sector. - A good database of potential leads or the ability to create one quickly. - Excellent communication skills for engaging and verifying leads...
I'm urgently looking for a skilled PHP developer to integrate a voucher and abonament (subscription) form into my WordPress website. Here's a detailed overview of the project: - **Automatic Voucher Generation:** The system should be able to automatically generate vouchers upon purchase. - **Voucher Customization Options:** Buyers should have the ability to customize their vouchers. This includes: - Entering their own message. - Customizing the voucher design with their logo and preferred colors. - Choosing from predefined voucher templates. The final system should ensure that the voucher generated is sent as a PDF to the buyer's email address and also stored within their account on the website. Experience with WordPress, PHP, and integrating payment gate...
...and industries in: USA (United states) UK and all European countries including Spain, Germany, Italy, France etc. America countries ( Canada, mexico, Brazil, Columbia etc) Services included; General market research Market Research, analysis, report Business Research Online, Internet Research Market and industry statistics Industry analysis competitor analysis Brand Research Product Research Lead generation Linkedin Research and Web Research Contact information Research Contact list building etc. The pricing will depend on the nature of the work, deliverable and the information that you require. The Market data and information provided will be obtained from online, observation, calls, walk-in enquirers and emails. Message me before placing an order for further informatio...
...a strong background in digital marketing to join our team. The ideal candidate will have 3-5 years of experience in digital marketing and a proven track record of success in managing marketing campaigns and teams. Key Responsibilities: Lead and manage a team of marketers to execute digital marketing strategies and achieve business goals. Demonstrate proficiency in Facebook paid ads, including setting up campaigns, analyzing Facebook pixel data, and working with Facebook conversion API. Execute paid Google ads campaigns and continuously optimize campaign performance. Manage social media marketing efforts across platforms such as Facebook, Instagram, and other relevant channels. Implement effective email marketing campaigns to engage and nurture leads. Utilize Google Analy...
My goal is to significantly enhance my business's presence on Facebook and Instagram. The primary objectives for this social media campaign are to: - Ramp up brand awareness - Drive more traffic to my website I am targeting a broad audience, ranging from 15 to 60 years old. I need an experienced professional who can tailor our message to appeal to this diverse demographic. Ideal skills include creative content creation, expertise in Facebook and Instagram algorithms, and proven ability to grow followers and increase engagement. The candidate should also know how to efficiently lead potential customers from our social media pages to our website.
I'm...media platform. The primary goal of this landing page is to collect quality leads. Key Points: - The landing page should be optimized for Facebook and Instagram, as they are the primary platforms we're focusing on. - The page should be designed to collect the following lead information: email addresses, phone numbers, and names. I'm looking for a freelancer who has a strong understanding of: - User experience and conversion rate optimization principles. - Design best practices for social media platforms. - Creating forms for lead collection and integrating them effectively. If you have experience with similar projects and can provide a portfolio, that would be great. I'm looking for a designer who can bring creative ideas to the table and help me...
...re-targeting customers. The target audience for this campaign is international customers, startups, and eCommerce owners. Key Responsibilities: - Develop and implement a comprehensive and effective Google Ads campaign to achieve the outlined goals - Focus on increasing website traffic, generating leads, boosting product sales, increasing brand awareness, and re-targeting customers - Identify and optimize the campaign for startups and eCommerce owners as well as international customers - Continuously monitor ad campaigns and update for best performance Ideal Skills and Experience: - Proven track record of successful Meta Ads campaigns - Experience in working with international customers and eCommerce businesses - Strong understanding of lead generation...
I'm in the beginning stages of launching an automotive blog and am in need of SEO and Content Marketing specialists to help me kickstart my online presence. My primary goals are to drive traffic to my blog and generate leads and conversions. Sk...Capability to create engaging, SEO-optimized content from the ground up Tasks Include: - Initial setup of SEO optimization for my blog - Competitors analysis, - Outreach reputable website blogs, and guest post - Development and implementation of content marketing strategies - Regular production of engaging, optimized content - Monitoring and reporting on website traffic, SEO results, and lead generation Engage with me if you have the skills and drive to help launch an exciting new platform for car enthusiasts and automotiv...
Introduction: We are looking for a dynamic and innovative content creator for a special campaign on Instagram, aimed at generating interest from qualified people who have visited our profile. This campaign is crucial for attracting leads aligned with our Ideal Consumer Profile (ICP), through strategic interaction with related profiles. Campaign objectives: The main objective is to engage profile visitors with a series of posts that strongly resonate with their pain/problems and desire/need, encouraging them to explore and interact with our content. Target audience: The freelancer will have access to the detailed ICP, as well as full descriptions of the offer and product, to ensure precise and targeted communication. Communication style and tone: We are looking for a...
...Services business. The ideal candidate will have a proven track record in successful cold calling, and possess knowledge in the Financial Services industry. Tasks include: - Contacting individuals, small businesses, and large corporations via phone in South India - Conveying the benefits of our financial services to prospective clients. - Consistently working towards a high conversion rate for lead generation. Required Skills: - Excellent communication skills with the ability to build rapport quickly over the phone. - State understanding of the financial services sector. - Resilience and determination in the face of objections. - Reliable reporting and tracking of leads generated. Your responsibility will be majorly focused on generating leads, and not necessarily clos...
Hi hope you have a good day. I have odoo installed on like this I have asked someone else to update my docker image to version 17 odoo. I have now this problem It has to be fixed on the saas for the enterprise version V17 I am in search for someone who can solve this for me. Is this something you can do? Thank you for you're response. Cheers, Deef
As the owner of a web-based platform, I've encountered a troublesome problem concerning Google Pay...information. Therefore, I need an expert who possesses a deep understanding of payment processing systems, particularly Google Pay, and who is proficient with cryptographic systems on the web platform. Your tasks will include the following, depending on the discovered problem: - Debugging and resolving encryption problems - Sorting out decryption issues - Overcoming challenges related to key generation and management Despite the puzzle-like nature of the job, a meticulous and patient troubleshooter with strong experience in the field will find this task enjoyable and well within their capabilities. I look forward to hearing from you if you are up for this challenging yet ...
I am looking for a company that offers the rental of multi Google Ads accounts that have not been banned in the past. The accounts must be active and functioning with numbers and payment cards already connected. I am not interested in managers for managing the google ads campaign in terms of keywords, etc. Please apply only if you offer the type of service described above. I am not interested in people or companies for the simple management of Google Ads campaigns.
I need a professional who can generate leads for my accounting website. - Design: I already have a website, so the focus is purely on lead generation.
